I've had a bad back for 9 years and had had enough. I found Back in Action Marlow store to try out sofa, chairs and mattresses. Iliana the Manager there let me stay all day to try out the furniture.... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I knew what product I wanted (a replacement for a worn out item). Found The Back Shop via Google, excellent & informative web site, competitive price, & one of the most efficient & speedy delivery ser... See more
I spent ages dithering, changing my mind, trying seats out, dithering again.. but the person who served me was the epitome of patience. She also gave invaluable advice and guidance on other ways I co... See more
The advisor I saw was absolutely brilliant and steered me towards a much more suitable product than I would have gone for if purchasing on line. She also saved me from getting another unsuitable produ... See more
Company details
Written by the company
The Back Shop has been aquired by "Back In Action" forming the UK's Premier Ergo-Furniture Retailer. Branded as "Back In Action : THE Back Shop" This extends The Back Shop to four great retail stores in Marylebone, Amersham, Bristol and Marlow. Back in Action has its own Trustpilot section which reflects the increased service now given to former Back Shop clients.
Contact info
67 George Street, W1U 8LT, London, United Kingdom
- 020 7935 9120
- info@backinaction.co.uk
- thebackshop.co.uk
Exceptional Furniture and Staff
I've had a bad back for 9 years and had had enough. I found Back in Action Marlow store to try out sofa, chairs and mattresses. Iliana the Manager there let me stay all day to try out the furniture. This is essential to get the right fit. She was so helpful and professional, always keeping me updated with my orders and often went out of her way for me. I bought an ergonomic office chair which is amazing, a sofa and recliner (Stressless) and mattress. All have helped me so much so far. Just awaiting back surgery now. Back in Action Marlow were amazing, thank you. I highly recommend them.
Excellent service , Excellent product !
As a big guy ( 6 ft 5' ) I was having real trouble finding a suitable chair for home office / studio usage until I visited The Back Shop . Sean was excellent to deal with from the offset , offering expert insight and advice in helping me make my decision . I ended up opting for a custom built posture alignment chair known as ' The Shannon ' .What can i say , this chair has literally changed my life ! I can now spend many hours working in my studio and office in full comfort and I mean * full comfort . My concentration & productivity have gone through the roof as a result . Sean was a pleasure to deal with from start to finish and I 100 per cent recommend anyone out there to invest in one of these amazing chairs , it will greatly enhance your life .
Pleased with purchase, even if a few days delayed.
Placed an order a few days ago and was advised it had been despatched using Royal Mail 24 tracked. It took 3 days, but it has arrived and is exactly as wanted. Can’t really complain at delay given circumstances, but have knocked one star off. However, thanks to the company and the Royal Mail.
Ceased Trading?
Something had happened to this Company because their customer service has closed down. I would be very wary of purchasing anything as they may have ceased trading.

Reply from The Back Shop (Now Back In Action tm)
The 3 stars are for poor customer…
The 3 stars are for poor customer service, the product I’d give 5.
When you say you’re going to call back a customer back, CALL THEM BACK!

Reply from The Back Shop (Now Back In Action tm)
Backfriend
Backfriend ordered online and received the following day amazing service and very pleased with the product.
Good fast efficient service.Not pleased…
Good fast efficient service.Not pleased that carrier left parcel at side of house in unsecure location.
Great product
Great product. Really useful in car and office. I would highly recommend this product to anyone with back problems.
MBT trainers
Excellent service my trainers arrived exactly the given time and very pleased with them.
Highly recommended
Excellent communication and very fast and efficient delivery. Competitive price and free delivery. Highly recommended.
Efficient
My order was dealt with in an efficient manner, and the item ordered was sent out to me very quickly. Thank you for the prompt service.
Good quick service
fast and reliable service
Not had it long enough to make a …
Not had it long enough to make a decision but it is comfortable
Excellent service
Excellent service, good communication and very fast delivery.
Plus the MBT shoes are great and really help me to walk on very painful feet.
ALL ROUND EXCELLENT
Easy to use website, superb range of products and very competitive prices. Easy to order my Backfriend (an excellent bit of kit!) and delivered very quickly. Many thanks Back Shop, excellent service.
Bought item to help my mum's bad back
Bought item to help my mum's bad back, it came quickly and has helped her hugely.
Totally recommend the backfriend …
Totally recommend the backfriend product to encourage good posture and alleviate back pain.
Well done The Back Shop
Informative web site,competitive prices.
and good delivery
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







