I've had a bad back for 9 years and had had enough. I found Back in Action Marlow store to try out sofa, chairs and mattresses. Iliana the Manager there let me stay all day to try out the furniture.... See more
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I knew what product I wanted (a replacement for a worn out item). Found The Back Shop via Google, excellent & informative web site, competitive price, & one of the most efficient & speedy delivery ser... See more
I spent ages dithering, changing my mind, trying seats out, dithering again.. but the person who served me was the epitome of patience. She also gave invaluable advice and guidance on other ways I co... See more
The advisor I saw was absolutely brilliant and steered me towards a much more suitable product than I would have gone for if purchasing on line. She also saved me from getting another unsuitable produ... See more
Company details
Written by the company
The Back Shop has been aquired by "Back In Action" forming the UK's Premier Ergo-Furniture Retailer. Branded as "Back In Action : THE Back Shop" This extends The Back Shop to four great retail stores in Marylebone, Amersham, Bristol and Marlow. Back in Action has its own Trustpilot section which reflects the increased service now given to former Back Shop clients.
Contact info
67 George Street, W1U 8LT, London, United Kingdom
- 020 7935 9120
- info@backinaction.co.uk
- thebackshop.co.uk
Missing Items in box.
Missing Items in box.
I emailed yesterday as my 2 sitfit plus cushions came without needles to insert into the pump. I haven't yet received a reply. Thanks

Reply from The Back Shop (Now Back In Action tm)
Excellent product recommended by a …
Excellent product recommended by a friend. Speedy, efficient delivery.
Great product from this shop
Great product from this shop. If you have never been to visit, you should go, if only to try out opsvik's famous gravity chair!
Efficient ordering and delivery on a good product.
Immediate response on ordering the Humantool saddle seat was much appreciated. Product was delivered in two days which I thought was super-fast and the saddle seat is great, finding it extremely comfortable and has already eased tension in my lower back and can feel the benefit of my hips being positioned in a more open alignment. Many thanks.
back support chair
very efficient ordering service, product arrived very promptly and is excellent.
did what it says on the tin
i object to rating companies trying to dictate my behaviour. i'm happy to supply a rating, i'm not happy to give you more of my time. go away!
Damaged Goods
Update, the back shop got in touch straight away and informed us that we would not have to pay to send the product back, by this point we had fixed the fault. The company then informed us they would be sending us a free replacement as well. Excellent customer service. Thank you
Ordering was easy and the Lumber roll turned up quickly. However the strap on the back was broken. When I looked at the returns policy it said we have to pay for the return, the lumber roll was only £23 so it would not be worth our while sending it back. One of the teachers will be stitching it

Reply from The Back Shop (Now Back In Action tm)
Order dispatched promptly arrived in a …
Order dispatched promptly arrived in a couple of days, only little 'hitch' was the VAT form, but dealt with very well.
Good prompt service would recommend them.
Excellent product, delivered swifly.
I knew what I wanted having used the Backpal many years ago found it worked very well.
It was easy to order on The Back Shop's website and was swiftly dispatched and delivered.
Product delivered
Ordered a McKenzie roll and it was delivered on time and was as described
Great product & customer service!
Having suffered an office chair that apparently is well suited to most people's backs long enough I was on the lookout for a lumbar support with an amount of flexibility and sitting partner fits the bill perfectly and I finally manage to get through a days work without the usual back, neck and shoulder pain, bliss! Though be warned it takes a bit getting used to and some of my back muscles weren't all to pleased to begin with. In terms of customer service, I didn't receive a confirmation email for my order so phoned the customer service to find out my order is already on the way, less than 12 hrs after ordering. The courier service kept me up to date and was probably the most reliable considering we live in a remote location and have to rely on safe location delivery.
very good
the humantool saddle that I bought is by far the best buy for me over the past few years!
no slouching at work now
Great service, the seat wedge has really helped with my posture, no more stiff back!
purchase of a Back roll
Easy mail order pages to select products and very good service
with order and tracking and delivery. very efficient
fast and reliable
delivered sooner than expected, good quality for money
I am very happy with the quality purchased and the help and support I received to adjust the chair around me and my personal needs.
Shanice provided me with excellent service and advice.
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