The Perfume Shop - Boundary Mill 137 Reviews 55

TrustScore 4.5 out of 5

4.5

Boundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE WALSALL, GB


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See what reviewers are saying

Rated 5 out of 5 stars

A lot of choice. Staff very helpful. Managed to get what I wanted. Together with the purchase two samples were included. One of these proved to be very nice so I placed an order and delivery was made... See more

Company replied

Rated 5 out of 5 stars

I went in on Wednesday to get a perfume for one of the family members birthday, I was greeted by a great team. Saba was very helpful in helping me chose, showing me different options and explaining th... See more

Company replied

Rated 5 out of 5 stars

I and my wife was at the perfume shop, had a bit of a difficulty in making choices, Kathleen help us in making a good choice by explaining the product to us in a professional way, she was patient and... See more

Company replied

Rated 5 out of 5 stars

I didn’t get to catch her name but the lovely lady working on shift this morning was so helpful and accommodating!! Helped me look for the perfect gift at an affordable price!!

Company replied


Company details

  1. #30 of 111 best companies in Perfume store
  2. #70 of 219 best companies in Beauty product supplier
  3. #22 of 82 best companies in Cosmetics and Perfumes Supplier
  4. #38 of 131 best companies in Cosmetics shop
  5. #28 of 66 best companies in Flavours, fragrances and aroma Supplier
  6. #27 of 107 best companies in Hair product shop

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • Boundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE, WALSALL, United Kingdom

4.5

Excellent

TrustScore 4.5 out of 5

55 reviews

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Rated 5 out of 5 stars

A lot of choice

A lot of choice. Staff very helpful. Managed to get what I wanted. Together with the purchase two samples were included. One of these proved to be very nice so I placed an order and delivery was made next day. Fanrastic!

30 April 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Members of staff in you outlet are…

Members of staff in you outlet are friendly and very helpful.
Ordering me the perfume I was asking for

29 March 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Great service ,ordered in Store was…

Great service ,ordered in Store was delivered day after

25 March 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Great customer service

I didn’t get to catch her name but the lovely lady working on shift this morning was so helpful and accommodating!! Helped me look for the perfect gift at an affordable price!!

21 March 2026
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 1 out of 5 stars

Perfume paid for, delivery paid for no goods received.

Ordered perfume for my wife’s birthday paid extra delivery didn’t arrive they couldn’t find my house because the sales assistant omitted my house name. Customer services said they would get another consignment posted guess what never happened. Customer services said they give explanations but guess what that has not received. Five days on no perfume, no explanation given it’s joke no nightmare I will not be using this company again.

16 March 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for sharing your experience, and I sincerely apologise for the issues you’ve encountered. I completely understand how frustrating this must be, especially as it was a special purchase for your wife’s birthday.

Please rest assured that I am looking into this personally and will ensure that a member of our team contacts you directly by the end of business today with an update. I really appreciate your patience while we resolve this matter.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Brilliant friendly service

Brilliant friendly service, couldn't do more to help me

9 March 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Very good 👍 I was informed every step…

Very good 👍 I was informed every step of the way brilliant experience thank you

4 March 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

The perfume I was looking for not…

The perfume I was looking for not available in shop. The lovely sales person was very polite, friendly and helpful. She kindly ordered online for me and perfume was received in couple of days. Excellent service.

13 February 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Customer service

I and my wife was at the perfume shop, had a bit of a difficulty in making choices, Kathleen help us in making a good choice by explaining the product to us in a professional way, she was patient and above and beyond. She made the whole process of buying easy. Thank you.

12 February 2026
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Personable, polite and professional service

I am pleased to share the excellent service received
from Kathleen who was an absolute delight and could help enough.
Kathleen acknowledged us upon arrival which unfortunately did not happen in another one of your stores and showed that she valued our business.
Professional, personable and polite during interactions.
Help with my rewards card was also appreciated.

4 February 2026
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

The process from ordering to receiving…

The process from ordering to receiving the perfume in the post was excellent.

24 January 2026
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Gift Perfume

I went in on Wednesday to get a perfume for one of the family members birthday, I was greeted by a great team. Saba was very helpful in helping me chose, showing me different options and explaining the different scents. as I did not know what to go for and turns out my present went down a treat they loved the smell. - Thanks guys will be coming back again

21 January 2026
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 1 out of 5 stars

I wait for you to contact me to let me…

I wait for you to contact me to let me know my order had been delivered to your shop I had no email or any contact to let me know it had been delivered to your shop then when I can’t to the shop to find out wear it was I was told from the shop assistant I had recived it I told her I hadn’t that it was being delivered to the shop she insisted that I had I asked her to check to make sure I gave her my order number again she then found my order behind the counter no apology given at all for no contact or for accusing me of already receiving my order to my house even after I told her it was going to the shop don’t think I will be using that shop again boundery outlet walsal which is a shame because the original girl that took the order I think was holly was so helpful. I still hadn’t had contact on 23/12/25 to collect it and it had been deliverd to shop in 5 days

11 December 2025
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

We appreciate you bringing this to our attention. We're sorry to hear about the lack of communication regarding your order and the experience you had in our shop. We'll investigate why you weren't notified upon delivery and address the service you received when collecting your order. We value your feedback and will use it to improve our processes.

The Perfume Shop

Rated 5 out of 5 stars

Another lovely shopping experience

Another visit to The Perfume Shop and again a lovely shopping experience, this time I was welcomed by Teresa supported by Holly.
Teresa was warm great eye contact, interaction and professionalism, she helped me choose a Christmas present then wrapped it beautifully.
The recipient was especially impressed with the personalised ribbon, not seen in the Billericay/ Basildon areas by them!

19 December 2025
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

Thanks for your feedback. Thank you so much for choosing us to shop with.

Happy New Year.

The Perfume Shop

Rated 5 out of 5 stars

Love this shop you can smell all you…

Love this shop you can smell all you need too and the ladies always wear a small , very helpful and gift wrap if you ask for it

11 December 2025
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

Thanks for your lovely feedback & for choosing us to shop with us.

The Perfume Shop

Rated 5 out of 5 stars

Not available in store

Not available in store
Delivered promptly
👏

9 December 2025
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

Thanks for your feedback. It's great to know of your 5* experience.

The Perfume Shop.

Rated 5 out of 5 stars

Very helpful assistants at Boundary…

Very helpful assistants at Boundary Mill Walsall although I had to take the perfume back for an exchange as there was absolutely no smell to the original one which I bought once again there was no problem & they exchanged it

1 October 2025
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

Thanks for your review. I am happy to hear of your recent experience and thanks for shopping with us.

The Perfume Shop.

Rated 5 out of 5 stars

I had an excellent experience at The Perfume Shop

I had an excellent experience at The Perfume Shop thanks to Holly. From the moment I walked in, she was incredibly friendly, patient, and genuinely interested in helping me find the right fragrance. She asked great questions about what I liked, gave thoughtful recommendations, and even explained the notes in each perfume so clearly that choosing became easy and enjoyable.

Holly went above and beyond to make sure I felt confident in my choice, and her knowledge and warm personality made the whole visit a pleasure. Customer service like hers is rare. She truly made the experience exceptional.

I’ll definitely be returning, and I highly recommend asking for Holly if you want outstanding, helpful service!

30 November 2025
Unprompted review
The Perfume Shop - Boundary Mill 137 logo

Reply from The Perfume Shop - Boundary Mill 137

Hi,

Thanks for your review! It's great to hear you are happy with your recent experience.

Kind regards,
Sharain - The Perfume Shop

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