The lady who served me was extremely helpful - suggested a perfume for my daughter in law and an aftershave for my husband and they were both very happy with their gifts. Good offers, excellent servic... See more
Location
Switch locationBoundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE WALSALL, GB
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See what reviewers are saying
The Perfume Shop in Boundary Outlet Walsall are such a friendly team. The manager, Teresa goes out of her way to ensure you have a great shopping experience. Its great to see them doing so many chari... See more
Company replied
Staff, forgotten the girl's name. But she is now manager in Colne and formally worked in the Burnley store. Really friendly and helpful. Also next day delivery was good and delivered safely.
Company replied
The assistant told the item I wanted was £81+ then took off discount to £69+ which I was thrilled about. I thought oh I might order 2 when she realised the discount had already been taken off! Couldn’... See more
Company replied
Company details
- Perfume store
- also in
- Beauty product supplier
- Cosmetics and Perfumes Supplier
- Cosmetics shop
- Flavours, fragrances and aroma Supplier
- Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Boundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE, WALSALL, United Kingdom
4.6
Excellent
67 reviews
Asks customers to review
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extremely great service
The lady who served me was extremely helpful - suggested a perfume for my daughter in law and an aftershave for my husband and they were both very happy with their gifts. Good offers, excellent service, lovely gift wrapping and prompt delivery for the item not stocked made it a first class experience
13 October 2026
Very efficient service
Very efficient service order was received within two working days.
19 October 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Staff
Staff, forgotten the girl's name. But she is now manager in Colne and formally worked in the Burnley store. Really friendly and helpful. Also next day delivery was good and delivered safely.
29 September 2026
Reply from The Perfume Shop - Boundary Mill 137
Hi Bradd,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hi Idrees,
Thank you for leaving us a wonderful 5⭐ review! It’s great to know that you were happy with your experience, and we really appreciate you taking the time to share your feedback with us. We look forward to assisting you again in the future.
Many Thanks,
Logan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you so much for your 5⭐ review! We’re really pleased to hear that you had such a positive experience shopping with us. We truly appreciate your feedback and hope to welcome you back again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Incomplete delivery address entered…
Incomplete delivery address entered from the store, despite them repeating it at the time. When customer service contacted later that day when I checked the e mailed order form and found the error they were very unhelpful.
12 July 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello Marie,
Thank you for sharing your feedback. I am sincerely sorry to hear about the issues you experienced with your order and the support you received when trying to resolve this.
I completely understand how frustrating this must have been, especially after visiting the store and providing the delivery details at the time of purchase, only to later find that the address information had not been captured correctly.
I am sorry that you felt unsupported when contacting our Customer Services team. This is not the level of service we aim to provide, and I appreciate how disappointing it must have been to feel that your concerns were not handled as expected.
I would like to reassure you that your feedback has been shared with the relevant teams so we can review what happened and help prevent similar experiences in the future.
Thank you again for bringing this to our attention, and please accept my sincere apologies for the inconvenience caused.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Simple ordering
Simple ordering, fast secure delivery and excellent pricing of premium product - many thanks
12 July 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very impressive service
Very impressive service, was told of the offer on the my purchase, & was delivered to my house within 3days of purchase
1 July 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent free delivery service
Store did not have the perfume I needed in stock but arranged 2 x items for free home delivery. Arrived quicker than expected too.
8 June 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Visited BM Newcastle and was assisted…
Visited BM Newcastle and was assisted by Shannon who helped me purchase a gift for my nan she gift wrapped it after advising me the ideal birthday gift
17 May 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Perfume Shop in Boundary Outlet Walsall
The Perfume Shop in Boundary Outlet Walsall are such a friendly team. The manager, Teresa goes out of her way to ensure you have a great shopping experience. Its great to see them doing so many charity events. They offer an amazing range of perfumes etc. Highly recommend giving them a visit.
16 May 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
A lot of choice
A lot of choice. Staff very helpful. Managed to get what I wanted. Together with the purchase two samples were included. One of these proved to be very nice so I placed an order and delivery was made next day. Fanrastic!
30 April 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Members of staff in you outlet are…
Members of staff in you outlet are friendly and very helpful.
Ordering me the perfume I was asking for
29 March 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service ,ordered in Store was…
Great service ,ordered in Store was delivered day after
25 March 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service
I didn’t get to catch her name but the lovely lady working on shift this morning was so helpful and accommodating!! Helped me look for the perfect gift at an affordable price!!
21 March 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Perfume paid for, delivery paid for no goods received.
Ordered perfume for my wife’s birthday paid extra delivery didn’t arrive they couldn’t find my house because the sales assistant omitted my house name. Customer services said they would get another consignment posted guess what never happened. Customer services said they give explanations but guess what that has not received. Five days on no perfume, no explanation given it’s joke no nightmare I will not be using this company again.
16 March 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for sharing your experience, and I sincerely apologise for the issues you’ve encountered. I completely understand how frustrating this must be, especially as it was a special purchase for your wife’s birthday.
Please rest assured that I am looking into this personally and will ensure that a member of our team contacts you directly by the end of business today with an update. I really appreciate your patience while we resolve this matter.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good when there is an offer on!:)
21 July 2025
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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