I spoke to Donna before coming down, and she explained the process for gift wrapping after purchase along with some recommendations. I went down to the Broadway shop and the team were ace. Donna, Evie... See more
Company replied
Location
Switch locationUnit 27, Charles Street Mall, The Broadway Centre, BD1 1US BRADFORD, GB
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See what reviewers are saying
The in-store service is excellent, but the online ordering process could be improved. The website seems somewhat complicated and could benefit from a redesign. Many items are advertised with free gi... See more
Company replied
My experience here is always lovely, warm, and welcoming. Donna is absolutely superb. She is extremely helpful, always has a can do attitude, and no matter the time always puts 100 percent in. There w... See more
Company replied
⭐⭐⭐⭐⭐ I had a fantastic experience at the Broadway perfume shop in Bradford thanks to Tia. She was incredibly friendly, patient, and knowledgeable, taking the time to help me find the perfect fragr... See more
Company replied
Company details
- #34 of 115 best companies in Perfume store
- #66 of 221 best companies in Beauty product supplier
- #21 of 85 best companies in Cosmetics and Perfumes Supplier
- #43 of 134 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 27, Charles Street Mall, The Broadway Centre, BD1 1US, BRADFORD, United Kingdom
4.8
Excellent
100 reviews
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Amazing Customer Service
I spoke to Donna before coming down, and she explained the process for gift wrapping after purchase along with some recommendations. I went down to the Broadway shop and the team were ace. Donna, Evie, and Danielle helped me out and really made this gift special. A massive thank you to the three of them!!!
30 July 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
I had a fantastic experience at the Broadway perfume shop in Bradford thanks to Tia. She was incredibly friendly, patient, and knowledgeable, taking the time to help me find the perfect fragrance without making me feel rushed. Her excellent customer service and genuine enthusiasm made my shopping experience so enjoyable. She went above and beyond to answer my questions and recommend perfumes that suited my preferences. Thank you, Tia, for your outstanding service—I’ll definitely be coming back!
18 July 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
amazing service received from Donna
amazing service received from Donna. Thank you very much
9 July 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent service as always
Excellent service as always, great advice, very knowledgeable about the perfumes. Satty is an asset to the company, as well as the rest of the staff.
18 June 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Donna has been so kind to us showing…
Donna has been so kind to us showing our younger brother every aftershave he wanted to look at!! He’s so happy with the choice he made! thanks Donna ❤️hope it gets cooler for you
17 June 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had an incredible experience at the…
I had an incredible experience at the perfume shop. Satty is such an amazing staff member, expressed a higher standard of professionalism.
2 May 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great Experience being helped and…
Great Experience being helped and assisted by alesha from the staff and very patient in assistance!
9 May 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nicole
The customer service given by an employee by the name of Nicole was exemplary and I will be returning for future purchases
3 May 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Evie was very helpful and friendly
Evie was incredibly helpful during my visit to The Perfume Shop. She took the time to understand what kind of scent I was looking for and guided me through several great options. Her knowledge and friendly attitude made the whole experience enjoyable and stress free. Thanks to her support, I was able to choose a really good perfumes that I’m very happy with. Excellent customer service I really appreciate her help!
15 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went in to get a gift for a friend
Went in to get a gift for a friend, got recommendations from Evie. Really amazing customer service.
15 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent customer service (Evie)
14 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very good service from scatty and…
Very good service from scatty and Danielle very helpful
11 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Tia gave me the best service
Tia gave me the best service. I dont usually buy perfume and she helped me find the scents that was right for me. I will definitly be coming back
7 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My experience with Donna at the…
My experience with Donna at the broadway perfume shop has been great everytime I go in. She is always there to help me when needed and is extremely nice. Thank you for the lovely experience!
3 April 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We were served by Satty
We were served by Satty, very professional she was talking to us trying to make conversation and genuinely made us feel welcoming, she showed us and let us smell the perfumes we were wanting to try and overall great customer service .
31 March 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The girls in store were really helpful…
The girls in store were really helpful both Donna and Alesha were a great help in assisting me with a gift for a friend. They provided speedy service and my friend was really pleased with her gift. Donna was especially helpful in helping me track down the perfume i wanted. Will be back again 👍
10 March 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The staff member known as that is good…
The staff member known as that is good at recommending fragrances to you i came in looking for a fresh summer fragrances and she put me right on the money with recommendations she also made sure that any disadvantages of fragrances are known so u don't make the wrong choice with a weak fragrance that has to be reapplied frequently
28 February 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Laura was amazing
Laura was amazing. Gave me options. Was relaxed and assuring and I finally made my best decision. I had a good experience and will definitely come back. Thanking Laura for her services
24 February 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good
The perfumes were on sale online at good price. Delivered on time. Happy with my order.
7 February 2026
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Was very nice and polite thank you TIA
20 February 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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