Elaine was incredibly lovely and helpful when I needed to buy perfume for my sister’s birthday. Highly recommend buying from here!
Company replied
Location
Switch location4 Town Wall North, St. Davids Centre, CF10 2DS CARDIFF, GB
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See what reviewers are saying
Well there was a lot of confusion over the delivery. We had e mails saying they couldn't find our address. Then we had e mail saying it was being returned to store Then we had e mail saying address... See more
Company replied
Had a really lovely experience at the perfume shop in cardiff. Aaliya was incredibly kind, friendly, and patient throughout. She took the time to help me without making me feel rushed and made the wh... See more
Company replied
Wow 😄 excellent experience shopping 🛍️ at the perfume shop I highly recommend it 😄. All the staff were friendly & welcoming 😄I was served by Leona. She was helpful & gave great advice on perfumes... See more
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Company details
- Perfume store
- also in
- Beauty product supplier
- Cosmetics and Perfumes Supplier
- Cosmetics shop
- Flavours, fragrances and aroma Supplier
- Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
4 Town Wall North, St. Davids Centre, CF10 2DS, CARDIFF, United Kingdom
4.9
Excellent
152 reviews
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Elaine was incredibly lovely and…
Elaine was incredibly lovely and helpful when I needed to buy perfume for my sister’s birthday. Highly recommend buying from here!
17 October 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello Fin,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Cardiff 173
Hello Gideon,
Thank you for your 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a super shopping experience with us. We look forward to helping you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Very helpful
The assistant in the shop was very helpful although they didn't have what I wanted in the shop in town I was able to order and have delivered to my house in a couple of days. Very good service.
30 September 2026
Reply from The Perfume Shop - Cardiff 173
Hi Ian,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
I have got a very good experience with…
I have got a very good experience with u guys . Thanks
20 September 2026
Reply from The Perfume Shop - Cardiff 173
Hi Adripina,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Logan
The Perfume Shop Customer Services
Outstanding service from Leona
Outstanding service and help from Leona, her knowledge was amazing, nothing was too much trouble and she helped me pick out 3 new aftershaves, after she got to know what kind of scents i liked on my skin, three new scents which i left the shop in love with. She was friendly and approachable, easy to talk to and funny. Not pushy at all.
She made my shopping experience as if I were shopping with a friend. Thank you so so much.
The Perfume shop should be proud to have you and has definitely made me want to come back to this store again.
19 September 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hi Westley,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Was pleasantly surprised with the Ted…
Was pleasantly surprised with the Ted Baker package. My wife likes it too. Lovely presentation package for a gift.
6 August 2026
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you so much for your 5⭐ review! We’re really pleased to hear that you had such a positive experience shopping with us. We truly appreciate your feedback and hope to welcome you back again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a really lovely experience at the…
Had a really lovely experience at the perfume shop in cardiff. Aaliya was incredibly kind, friendly, and patient throughout. She took the time to help me without making me feel rushed and made the whole experience very comfortable and enjoyable. Really appreciate her excellent customer service. Thank you, Aaliya! 😊
29 August 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for leaving us a wonderful 5⭐ review! It’s great to know that you were happy with your experience, and we really appreciate you taking the time to share your feedback with us.
We look forward to assisting you again in the future.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elaine was a wounder full person and…
Elaine was a wounder full person and very helpful
21 August 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great staff
Leona was so helpful, knowledgeable and patient with us, helping us find the perfect perfume!
14 August 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
I recently needed to buy La Bomba by…
I recently needed to buy La Bomba by Caroline Herrara as my friend bought it for my birthday and I didnt have much left. The Perfume Shop was by far the cheapest and to be honest by quitea lot! I was able to order online and pick it up within 30 minutes - it was ready and waiting for me in the shop beautifully wrapped and in a bag. I have never ordered this way before, but I will definately ordering from the Perfume Shop again - fantastic price and service thank you so much!
24 July 2026
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The whole team are amazing !
The whole team are amazing !! Always the best service
18 June 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Leona and Taz supported with…
Leona and Taz supported with recommendations and helped pick the aftershave for my Father’s Day gift
18 June 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Helpful staff and great choices
Didn’t have much idea about the fragrances to gift and was helped out by Tas. She recommended several perfumes and made the process really easy for me. Would definitely come here again for more.
9 June 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Tazneem @ The Perfume Shop, St David's Centre, Cardiff
At St David's Centre, Cardiff....Tazneem was amazing...so welcoming, lovely smile...." Hello, how can I help.."".....and then so helpful and patient with me.....what a credit she is to your company! 😊
Thanks Tazneem
Regards Phil
9 June 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Perfume Store
I was at TPS in Cardiff to treat myself, first time being there and my experience was amazing, the customer service was 5⭐+ Leona was so patient, helpful and friendly. I wasn’t sure what I wanted but she helped me in choosing, even swiped my giftcards many times before it worked all with a happy face ❤️Love the perfumes, will be coming back for more.
27 May 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing service 10 times better than…
Amazing service 10 times better than fragrsmce shop. Tasha is amazing and friendly. Tbf all the staff are nice here good prices too!
23 May 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had the best experience today
Had the best experience today, I can’t thank Taz enough (I hope I have the correct name now) - she was incredible in the Cardiff store. She really helped me as I was stuck on what to buy my partner for our anniversary! And she also gave great recommendations, so welcoming and warming - which is a rare thing these days. Thank you for all your help!
22 May 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
MACY WAS AMAZING BEST SERVICE EVER AND…
MACY WAS AMAZING BEST SERVICE EVER AND GO SEE HER FOR ALL YOUR PREFUM NEEDS
19 May 2026
Unprompted review
Reply from The Perfume Shop - Cardiff 173
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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