Yasmin was absolutely approachable and genuinely kind. Our purchase was well deserved thank you for being so lovely, and your patience is worth more than a thank you.
Location
Switch locationc/o Superdrug, Unit 24 Broadwalk Shopping Centre, Station Road, HA8 7BD LONDON, GB
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See what reviewers are saying
We had a great experience with Naeema. She was very friendly, knowledgeable, and took the time to help us find the right perfumes. Her recommendations were so good that, instead of buying just one per... See more
Company replied
I ordered 2 aftershaves instead of one. I went into my local perfume shop and explained the situation to the manger Ms Rasini. She was fantastic in her response. She sorted out the problem without me... See more
Company replied
Lisa the lovely patient kind assistant displayed excellent customer service in helping me choose a fragrance.She also wrapped it up beautifully making it special for myself & her kind words also m... See more
Company replied
Company details
- Perfume store
- also in
- Beauty product supplier
- Cosmetics and Perfumes Supplier
- Cosmetics shop
- Flavours, fragrances and aroma Supplier
- Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
c/o Superdrug, Unit 24 Broadwalk Shopping Centre, Station Road, HA8 7BD, LONDON, United Kingdom
4.9
Excellent
158 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Yasmin was absolutely approachable and…
Yasmin was absolutely approachable and genuinely kind. Our purchase was well deserved thank you for being so lovely, and your patience is worth more than a thank you.
25 October 2026
Unprompted review
I want to thank you for always helping…
I want to thank you for always helping me find exactly what I’m looking for, the in-store experience has always been pleasant.
25 October 2026
Unprompted review
Great staff with a lot of patience to…
Great staff with a lot of patience to help you find the best parfume for you !
25 October 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Lisa was amazing
Lisa was amazing. Very helpful and knowledgeable. Amazing member of staff
22 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi Dilan,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Logan
The Perfume Shop Customer Services
Tina was AMAZING
Tina was AMAZING! great customer service - will definitely buy again!
15 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi Antonia,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Tina & Mariam at the Edgware Broadwalk…
Tina & Mariam at the Edgware Broadwalk Centre were brilliant with friendly , helpful & professional service.
14 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello Mr Dutt,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
Lisa was very helpful.help me through…
Lisa was very helpful.help me through choices of perfume. I’m very happy
13 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Staff member was really helpful when…
Staff member was really helpful when browsing perfume for a gift and describing a budget range.
8 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello Anjeli,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
Awesome staff
5 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Staff was very welcoming
Staff was very welcoming, knowledgeable and accommodating
5 October 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi Christabel,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Logan
The Perfume Shop Customer Services
Siyavash knows his job
Siyavash knows his job. Made me feel comfortable during my time in the shop. Experience and knowledgeable. 28/09/2026
28 September 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi Nana,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Great customer care
Great customer care, Yazmin was kind and very helpful. Thanks x
26 September 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello Adelina,
Thank you for your 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a super shopping experience with us. We look forward to helping you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Very good experience
Great experience! Maria was super helpful in finding a nice perfume for a special person!
26 September 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello Michelle,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
Ragini great service with a smile
26 September 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello Kev,
Thank you for your 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a super shopping experience with us. We look forward to helping you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Very nice and polite
Very nice and polite. Appreciate her work! Manager
15 September 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hi Diana,
Thank you for leaving us an excellent 5⭐ rating! We appreciate you spending the time to share your feedback and we are so pleased that you have had an enjoyable shopping experience with us. We look forward to assisting you again soon.
Kind regards,
Logan
The Perfume Shop Customer Services
Brilliant service from really friendly…
Brilliant service from really friendly and helpful staff.
27 August 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Helpful stuff and good products
Lovely, helpful staff and a good selection. Miriam was great and helped us choose some great fragrances.
22 August 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Ragini gave me good customer service…
Ragini gave me good customer service today helping me find the perfume I was after! Always serving with a smile
20 August 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Service
The Male server did not make me feel welcome. He kept asking questions even thought I gave him my receipt & shown him my email for collection. He made me feel like the parcel did not belong to me. Another staff member a lady came to the rescue. Staff should make you feel welcome, little smile or enthusiasm goes a long way.
16 August 2026
Reply from The Perfume Shop - Edgware SD 535
Hello Maddy,
Thank you for taking the time to share your experience with us. I’m sincerely sorry to hear that you were made to feel uncomfortable and unwelcome when collecting your order. I completely understand how upsetting it must have been to feel as though your collection was being questioned, particularly when you had provided both your receipt and collection email.
While our store teams are required to complete certain checks before handing over a collection, these should always be carried out in a friendly, professional and reassuring way. We would never want a customer to leave one of our stores feeling the way you have described.
I’m pleased that another member of the team was able to step in and assist you, but I appreciate that this does not take away from how the initial interaction made you feel.
Please be assured that we take feedback regarding the experience our customers receive in store seriously. I will ensure your comments are shared with the relevant management team so that this interaction can be reviewed internally and addressed appropriately with the store.
I’m sincerely sorry again that you were left feeling this way, and I hope we have the opportunity to provide you with the warm and welcoming experience you should expect from us on your next visit.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
We had a great experience with Naeema
We had a great experience with Naeema. She was very friendly, knowledgeable, and took the time to help us find the right perfumes. Her recommendations were so good that, instead of buying just one perfume, we both ended up buying two! She never made us feel pressured—she simply understood what we liked and suggested fragrances that suited us perfectly. Excellent customer service, and we'll definitely be back.
5 August 2026
Unprompted review
Reply from The Perfume Shop - Edgware SD 535
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
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