Came in today (6th June) looking for a aftershave for my boyfriend. I knew the smell but didn’t know the name or what it looked like so I was struggling trying to figure it out! I was served by... See more
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Location
Switch location38 Dawson Way, St. John�s Centre, L1 1LJ LIVERPOOL, GB
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See what reviewers are saying
Amazing service as always never go anywhere else. They really are experts and not just trying to sell you the most expensive thing for commission like other retailers. Always have a smile on their fac... See more
Company replied
Wow the ladies in the perfume shop in St John’s shopping centre were absolutely amazing, they couldn’t do enough for me especially Vicky! They helped me with lots of perfumes deciding which one was b... See more
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My daughters wanted to buy me perfume for a birthday present (my birthday was the day before yesterday). The service we received from Leah at Liverpool St John's branch was outstanding. She was frien... See more
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Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
38 Dawson Way, St. John�s Centre, L1 1LJ, LIVERPOOL, United Kingdom
4.9
Excellent
143 reviews
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Fantastic friendly service from Holly
Fantastic friendly service from Holly, great assistance on great offers.
I’ve shopped here before and definitely will again
12 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I received very good service and a warm…
I received very good service and a warm welcome in the shop by Leah.
Thank you
Ayesha Xxx
10 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
5*****
Love the staff in here always so so friendly and very welcoming and knowledgeable. Great service as always from Kelly today 5*****
10 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great customer service and very helpful!
10 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Brilliant service
Brilliant service, talked us through everything, gave us plenty of time to choose, very friendly
10 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The ladies were very helpful and nice…
The ladies were very helpful and nice and provided excellent customer service and caring opinions.
10 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The best shop ever in st johns.Staff…
The best shop ever in st johns.Staff always lovely helpful and friendly
8 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Leah was very patient
Leah was very patient, knowledgeable and welcoming.
She helped me to find a scent I had not considered and was clearly well read on the branding and history of this fragrance.
Lovely experience, will return!
7 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
So sweet staff and leah was really…
So sweet staff and leah was really professional and helped me to choose my favourite perfume so happy to choose the perfume shop
6 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
It’s always a pleasure shopping here
It’s always a pleasure shopping here. Vicky was so helpful and professional. 😊😊
5 March 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Brilliant service very polite and…
Brilliant service very polite and helpful kelly was amazing
27 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent customer service
Excellent customer service, have visited this store on numerous occasions. Nothing is too much trouble. A very pleasant store to shop in. Vickie is very helpful and knowledgeable. Always has time for you with a smile on her face. The reward card is a bonus too. Thank you to all the staff in St John’s.
24 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Perfume experts not just sales assistants
Amazing service as always never go anywhere else. They really are experts and not just trying to sell you the most expensive thing for commission like other retailers. Always have a smile on their faces nothing is to much for them. Vickie really know her stuff and understands what customers need. she always explains all the perfumes and there notes in detail that what always makes me want to go back. Also the reward card is a added bonus. Will be back soon. Thanks to the team for great service.
24 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lovely customer service very welcome
Lovely customer service very welcome
24 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good collection
Good collection. Vicky was so helpful and friendly.
24 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Perfume Shop in St John's
The girls were really upbeat positivr and happy in their job their service was fantastic and yes they are experts their knowledge of the products is great I would definitely recommend their store to a friend
22 February 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service items delivered well…
Great service items delivered well packaged.delivered before due date.good price for items I bought,happy customer 😁
2 February 2026
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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