Alexia in the Reading store was so very lovely today, incredibly patient with my dad and myself trying so many different perfumes to find one for my mum. She helped us find the perfect one, and was so... See more
Company replied
Location
Switch location37A Town Mall Walk, The Oracle, RG1 2AH READING, GB
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See what reviewers are saying
I’ve been a customer for a long time now so I can assure you that the people and stock are great; the only place in Reading I get my fragrances from. Competitive prices on top a loyalty scheme to boot... See more
Company replied
I had a payment issue at the beginning even though it gave me an order number to then a few days later realise an order has not actually gone through which was frustrating but luckily it gave me enoug... See more
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We keep coming back to this perfume shop because of Ramona. Even though there are other places like Boots with lower prices, we still choose to shop here every time. My husband and I genuinely enjoy... See more
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Company details
- #30 of 110 best companies in Perfume store
- #64 of 218 best companies in Beauty product supplier
- #20 of 82 best companies in Cosmetics and Perfumes Supplier
- #38 of 133 best companies in Cosmetics shop
- #27 of 67 best companies in Flavours, fragrances and aroma Supplier
- #26 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
37A Town Mall Walk, The Oracle, RG1 2AH, READING, United Kingdom
4.9
Excellent
204 reviews
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I’ve been there for my first time and…
I’ve been there for my first time and thanks to Kevin, I’ve found my new best fragrance. Very good customer service!
1 June 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very great experience for sure
Very great experience for sure. Tahira is such a great person. I’ll keep coming back for sure.
16 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Alexia's service at the Reading Store…
Alexia's service at the Reading Store was top notch. 💯
16 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went to the store and ‘Ramona’ was…
I went to the store and ‘Ramona’ was such a nice host. She was helped me pick out great perfume and I had amazing customer service. will buy again from there.
14 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Alexia the Superstar
Alexia in the Reading store was so very lovely today, incredibly patient with my dad and myself trying so many different perfumes to find one for my mum. She helped us find the perfect one, and was so amazing advising on the differences between the fragrances and fragrance types. Will be back again!
14 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We came to reading store and “alexia”…
We came to reading store and “alexia” is very kind and patient to help me choose the right frangrance for my friends gifting
13 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thanks Alisha for a wonderful gift wrap
Thanks Alisha for a wonderful gift wrap
13 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a great experience!
I had a great experience!! Wonderful value for my budget 👌🏾. The staff was super helpful with recommendations and packaging. Anne Marie was just wonderful!
7 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good times deluxe😎👍🏿
I’ve been a customer for a long time now so I can assure you that the people and stock are great; the only place in Reading I get my fragrances from. Competitive prices on top a loyalty scheme to boot! And a special shout out to Ramona for always taking good care of me; if she’s on site you’ll definitely be in good hands!
2 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Staff were very helpful
Staff were very helpful, Hannah in particular helped me find the right fragrance as a gift. Very friendly and helpful. Also very patient as it took me some time to make my mind up!
2 May 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great Service!
Was served by Hannah who was lovely and helped me find the perfect birthday gift and gave me great advise on what products I should get. Thank you and good job Hannah!
30 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My perfume shopping experience was…
My perfume shopping experience was fantastic Everything was top-notch, and the lady working there ramona she was incredibly friendly and helpful. Highly recommend
27 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Delivered time as expected with good…
Delivered time as expected with good packaging and free samples of other brand perfumes which make me want to purchase that sample brand and thats a good marketing.keep up the good service.will purchase soon thanks!
X
14 April 2026
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Tahira was very professional and…
Tahira was very professional and helpful when looking for gifts and helping choose out wrapping
18 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Minor payment issue but otherwise 10/10 perfection
I had a payment issue at the beginning even though it gave me an order number to then a few days later realise an order has not actually gone through which was frustrating but luckily it gave me enough time to reorder the Gucci Oud for my husbands birthday with gift box and wrap and you didnt disappoint! I was so pleased with the added testers in for both men and women which meant i got a little spray for myself which i was happy about! But the oud is 10/10 and so happy with how it got sent. Thankyou!
6 April 2026
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a lovely lady named Hannah help…
I had a lovely lady named Hannah help me today! She was so knowledgeable and very patient with me as I was so indecisive. She helped me get exactly what I wanted and I left feeling very satisfied!
9 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great perfume choices and wonderful…
Great perfume choices and wonderful deals. Worldwide delivery and fast delivery
2 April 2026
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Alisha was very knowledgable and super…
Alisha was very knowledgable and super helpful . Also she spotted a great deal for me .
4 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Ramona in the the Reading branch is very…
Ramon in the the Reading branch is very lovely. She help and gives me alot of advice on what to buy and give me variety of options. She is good with customers and always in a good spirit. I feel wellcome anytime I am in the shop and end up buying more.
1 April 2026
Unprompted review
Reply from The Perfume Shop - Reading 67
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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