I popped into the shop and Alice looked after us and was absolutely fantastic. She was professional, friendly, kind, and incredibly helpful throughout. Thank you, Alice, for such excellent customer se... See more
Location
Switch locationUnit 8, East Mall, Stratford Centre, The Broadway, E15 1XL LONDON, GB
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See what reviewers are saying
Great service in store. They ordered on Wednesday at 4pm and arrived in the post by Friday midday. Excellent. I would recommend some bubble wrap or paper packing as the perfume was rattling around the... See more
Company replied
Samira, You’re so amazing attending to each customer and providing advice and being calm with each and everyone. Well done Samira, You managed to sell five perfumes to me and my sister today, and th... See more
Company replied
I had an excellent customer service experience today at The Perfume Shop, Stratford Centre. Diane was incredibly warm, helpful, and polite throughout the time I spent in the store selecting from t... See more
Company replied
Company details
- #35 of 114 best companies in Perfume store
- #67 of 220 best companies in Beauty product supplier
- #22 of 84 best companies in Cosmetics and Perfumes Supplier
- #43 of 131 best companies in Cosmetics shop
- #27 of 67 best companies in Flavours, fragrances and aroma Supplier
- #29 of 109 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 8, East Mall, Stratford Centre, The Broadway, E15 1XL, LONDON, United Kingdom
4.7
Excellent
77 reviews
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I popped into the shop and purchased…
I popped into the shop and Alice looked after us and was absolutely fantastic. She was professional, friendly, kind, and incredibly helpful throughout. Thank you, Alice, for such excellent customer service!
4 July 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz is amazing she let me know about…
Shaz is amazing she let me know about the promotion and I was satisfied with her service. She got me to buy two perfume. Thank you.
19 June 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went for a perfume for my self and as…
I went for a perfume for my self and as always Shaz and Diane were full of smiles and help me choose nice one
19 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very friendly staffs especially Sheynay…
Very friendly staffs especially Sheynay who attended to me on 2 occasions. She is really lovely and has patient for every need.
7 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Delivery service and service prices
1 May 2026
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing customer service from Dianne
Went it the perfume shop at Stratford centre and was served by the beautiful Dianne she was amazing very helpful and amazing service from the moment I walked in the store
6 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
ZUBAIR WAS VERY PLESANT WELL COMING …
ZUBAIR WAS VERY PLESANT WELL COMING AND SUPPORT WITH CHOISE
28 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you for the service from Samira…
Thank you for the service from Samira from Stratford centre, quick and efficient outstanding customer service very kind and knowledgeable thank you
21 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Jimmy choo perfume
Wrapped perfectly and the free samples are both amazing delivered on time as it was a birthday present
12 April 2026
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Comed to buy perfume Alice helped me a…
Comed to buy perfume Alice helped me a lot to choose right perfume , her service was just outstanding , friendly person with amazing customer service.10 stars
Huge thank you
27 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Samira has been amazing
Samira has been amazing, while serving me. She was ready to try everything I wanted effortlessly. I admire her patience and professionalism in how she carries out her duties.
13 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Samira
Samira, You’re so amazing attending to each customer and providing advice and being calm with each and everyone. Well done Samira, You managed to sell five perfumes to me and my sister today, and the wrapping skills you have got, I’m so impressed really!!!I am definitely coming back to the shop of course with Samira at the counter.😂😂😂
13 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz at Stratford was exceptional…
Shaz at Stratford was exceptional helpful and a lovely smile whilst helping choose my million aftershave.
12 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz was friendly happy and helpful
Shaz was friendly happy and helpful. Always a pleasure.
23 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
This is my only perfume shop that meets…
This is my only perfume shop that meets my needs and wants, and impulses whenever I need to give myself a treat. 😁😆🥰
Today, Diane was very helpful, and quite patient with me. I am a happy bunny, getting good deals and a couple of freebies for the couple of hundred quid purchase. This is why I come here, you dont get good discounts like this everywhere. The Stratford shopping centre is the best. They have time, space and patient. Thank you for your attention. 💖💐💓❤️
18 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Diane was very helpful for a clueless husband getting a gift for my missus
Diane was very helpful
18 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Zubair
Every time i come into the store and am served by Zubair I am met with exceptional service, its gotten to the point where I'll only go in to by something if I see him in there working.
The way he talks to the customers he's serving and even how politely he measures people waiting that he'll be right with them is nothing short of perfect.
14 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz from the Stratford branch was an…
Shaz from the Stratford branch was an amazing help and made me very so welcome and comfortable. She was quick to help me and I found exactly what I needed. She also recommended me to buy the refill pocket bottles which was very thoughtful of her, thank you shaz!
10 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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