I’m so grateful to Diane for helping me choose the perfect gift. She was incredibly kind, attentive, and genuinely lovely throughout the whole experience. Such a warm and wonderful person! When you r... See more
Company replied
Location
Switch locationUnit 8, East Mall, Stratford Centre, The Broadway, E15 1XL LONDON, GB
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See what reviewers are saying
I had such a lovely experience at this perfume shop! The sales assistant her name is SHENAY was incredibly kind, friendly, and genuinely helpful. Her positive energy and warm approach made the who... See more
Company replied
Great service in store. They ordered on Wednesday at 4pm and arrived in the post by Friday midday. Excellent. I would recommend some bubble wrap or paper packing as the perfume was rattling around the... See more
Company replied
Came in the shop and Shaz was amazing. She was super helpful, and efficient and really helped make it a more relaxed experience by being kind to my child. Customer service was above and beyond.
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 8, East Mall, Stratford Centre, The Broadway, E15 1XL, LONDON, United Kingdom
4.7
Excellent
82 reviews
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Shaz is good in her job
Shaz is good in her job
Great customer service
I had a great experience with her
22 August 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I had such a lovely experience at this…
I had such a lovely experience at this perfume shop! The sales assistant her name is SHENAY was incredibly kind, friendly, and genuinely helpful. Her positive energy and warm approach made the whole experience so enjoyable, and honestly, she was the reason I ended up buying the perfume! 💕✨
Thank you for making my visit so special. Excellent customer service and such a lovely experience — highly recommended! 🌸
SALMA.
20 August 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
I’m so grateful to Diane for helping me…
I’m so grateful to Diane for helping me choose the perfect gift. She was incredibly kind, attentive, and genuinely lovely throughout the whole experience. Such a warm and wonderful person! When you receive this kind of service, it truly makes you want to come back. Thank you, Diane, for making my shopping experience so special! 💕
Stratford Shopping Centre.
18 August 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Came in the shop and Shaz was amazing
Came in the shop and Shaz was amazing. She was super helpful, and efficient and really helped make it a more relaxed experience by being kind to my child. Customer service was above and beyond.
31 July 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Well done
Everything was nice
I even loved how they gave 2 small sample scent?
On time delivery too well done need more of this from delivery team?
19 July 2026
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 4⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Thankyou To Diane For Helping Me Choose…
Thankyou To Diane For Helping Me Choose My Perfumes Today, Great Choice Of Perfume & A Very Lovely Kind Lady.
Stratford Centre, The Perfume Shop.
8 July 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I popped into the shop and purchased…
I popped into the shop and Alice looked after us and was absolutely fantastic. She was professional, friendly, kind, and incredibly helpful throughout. Thank you, Alice, for such excellent customer service!
4 July 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz is amazing she let me know about…
Shaz is amazing she let me know about the promotion and I was satisfied with her service. She got me to buy two perfume. Thank you.
19 June 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went for a perfume for my self and as…
I went for a perfume for my self and as always Shaz and Diane were full of smiles and help me choose nice one
19 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very friendly staffs especially Sheynay…
Very friendly staffs especially Sheynay who attended to me on 2 occasions. She is really lovely and has patient for every need.
7 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Delivery service and service prices
1 May 2026
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing customer service from Dianne
Went it the perfume shop at Stratford centre and was served by the beautiful Dianne she was amazing very helpful and amazing service from the moment I walked in the store
6 May 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
ZUBAIR WAS VERY PLESANT WELL COMING …
ZUBAIR WAS VERY PLESANT WELL COMING AND SUPPORT WITH CHOISE
28 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you for the service from Samira…
Thank you for the service from Samira from Stratford centre, quick and efficient outstanding customer service very kind and knowledgeable thank you
21 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Jimmy choo perfume
Wrapped perfectly and the free samples are both amazing delivered on time as it was a birthday present
12 April 2026
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Comed to buy perfume Alice helped me a…
Comed to buy perfume Alice helped me a lot to choose right perfume , her service was just outstanding , friendly person with amazing customer service.10 stars
Huge thank you
27 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Samira has been amazing
Samira has been amazing, while serving me. She was ready to try everything I wanted effortlessly. I admire her patience and professionalism in how she carries out her duties.
13 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Samira
Samira, You’re so amazing attending to each customer and providing advice and being calm with each and everyone. Well done Samira, You managed to sell five perfumes to me and my sister today, and the wrapping skills you have got, I’m so impressed really!!!I am definitely coming back to the shop of course with Samira at the counter.😂😂😂
13 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz at Stratford was exceptional…
Shaz at Stratford was exceptional helpful and a lovely smile whilst helping choose my million aftershave.
12 April 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaz was friendly happy and helpful
Shaz was friendly happy and helpful. Always a pleasure.
23 March 2026
Unprompted review
Reply from The Perfume Shop - Stratford Centre 190
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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