I was really happy when I came into the Telford store Angela helped me choose a aftershave for my boyfriend’s brother she was really friendly and lovely to speak to. I will be visiting again she wrapp... See more
Company replied
Location
Switch location141 New Street, Telford Shopping Centre, TF3 4BP TELFORD, GB
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See what reviewers are saying
Amazing experience today very helpful staff very friendly and professional. Thank you Hardeep to help me to get the right parfume for my friend birthday. You were absolutely amazing.
Company replied
I was able to buy the perfume I wanted but I found the staff member who serves me to be rather disinterested. I had a look at a gift box that was on special offer but when I put it down she sighed at... See more
Company replied
Me & My partner both went to the Perfume Shop today in Telford as we wanted to test some new perfume scents as we had gotten used to our usual scents, so wanted to try something new. Andrea went above... See more
Company replied
Company details
- #33 of 111 best companies in Perfume store
- #69 of 217 best companies in Beauty product supplier
- #22 of 81 best companies in Cosmetics and Perfumes Supplier
- #44 of 132 best companies in Cosmetics shop
- #27 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
141 New Street, Telford Shopping Centre, TF3 4BP, TELFORD, United Kingdom
4.8
Excellent
66 reviews
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I was really happy when I came into the…
I was really happy when I came into the Telford store Angela helped me choose a aftershave for my boyfriend’s brother she was really friendly and lovely to speak to. I will be visiting again she wrapped up the gift and helped me choose a personalised ribbon .
10 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Jude is very friendly and…
Jude is very friendly and knowledgeable. Thanks lovely 😘
13 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Jude was really lovely
Jude was really lovely, always has a smile on her face and helps you pick the right choice.
13 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing experience today very helpful…
Amazing experience today very helpful staff very friendly and professional. Thank you Hardeep to help me to get the right parfume for my friend birthday. You were absolutely amazing.
13 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Interacted with Scott had a lovely…
Interacted with Scott had a lovely experience, warm and friendly, lovely smile
12 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your thoughtful 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Beautiful staff and brilliant service
Beautiful staff and brilliant service
Jude was really amazing
5 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I have been buying perfumes for myself…
I have been buying perfumes for myself and for gifts only from here for five years. I am very satisfied, the staff is always polite and ready to help.
30 May 2026
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great products at fantastic prices…
Great products at fantastic prices which arrived on the day they said it would . Can't fault
11 May 2026
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing service
Amazing service, came in to store wanting to try a different perfume to what I normally have, Jude who served me was very helpful and nothing was to much trouble, would definitely recommend
4 June 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Friendly staff in Telford store ,item…
Friendly staff in Telford store ,item sold out and ordered for me .
Quick delivery.
31 March 2026
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Hardeep and Julie were extremely…
Hardeep and Julie were extremely helpful and friendly. made my experience incredibly positive thank you.
4 April 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea was amazing helped myself and…
Andrea was amazing helped myself and mother for Mother's Day and birthday presents , Telford store was fantastic and I got a hug X
10 March 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Better vals day discounts
Vals day discounts really helped but I was only concerned with how long it took to process a return and also most of your customer service line never really work. However, the discount helped me secure my favourite brand.
13 February 2026
Reply from The Perfume Shop - Telford 65
Hello Abdu,
Thank you for your review, we're really glad to hear our discounts allowed you to purchase your favourite brand. However, we regret the issues you faced with our customer service and return process. We'll review these areas to improve our service. Thanks for your feedback.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Andrea and the branch in Telford town…
Andrea and the branch in Telford town centre was very knowledgeable and extremely helpful.
19 February 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea & Hardeep were so helpful and…
Andrea & Hardeep were so helpful and kind. They packaged my gift set so well and the service was impeccable. Will definitely head back to the store in Telford Center again :)
1 February 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an amazing experience with Jude…
Had an amazing experience with Jude this morning
Helped me choose the best fragrances for my partner
Couldn’t be happier with the service here this morning 🥰
13 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea is the best!
Andrea is so lovely, very nice to talk to and so helpful, helped me out so much with picking out a perfume and very knowledgeable.
3 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
Amazing service from Andrea I loved…
Amazing service from Andrea I loved herrr soo muchhh
3 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
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