Your range of products, straight forward ordering process and excellent delivery times. 90% of my Perfume Shop purchases through the year I do in store but. I have used the same store for many years... See more
Company replied
Location
Switch location141 New Street, Telford Shopping Centre, TF3 4BP TELFORD, GB
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See what reviewers are saying
Vals day discounts really helped but I was only concerned with how long it took to process a return and also most of your customer service line never really work. However, the discount helped me secur... See more
Company replied
Me & My partner both went to the Perfume Shop today in Telford as we wanted to test some new perfume scents as we had gotten used to our usual scents, so wanted to try something new. Andrea went above... See more
Company replied
Absolutely fantastic customer service from a lovely lady Diya ! Went above and beyond in helping me to choose two fragrance and found just what i wanted! Even helped in wrapping my fragrance and had a... See more
Company replied
Company details
- #30 of 111 best companies in Perfume store
- #71 of 221 best companies in Beauty product supplier
- #22 of 82 best companies in Cosmetics and Perfumes Supplier
- #39 of 132 best companies in Cosmetics shop
- #28 of 66 best companies in Flavours, fragrances and aroma Supplier
- #27 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
141 New Street, Telford Shopping Centre, TF3 4BP, TELFORD, United Kingdom
4.8
Excellent
55 reviews
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Friendly staff in Telford store ,item…
Friendly staff in Telford store ,item sold out and ordered for me .
Quick delivery.
31 March 2026
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Hardeep and Julie were extremely…
Hardeep and Julie were extremely helpful and friendly. made my experience incredibly positive thank you.
4 April 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea was amazing helped myself and…
Andrea was amazing helped myself and mother for Mother's Day and birthday presents , Telford store was fantastic and I got a hug X
10 March 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Better vals day discounts
Vals day discounts really helped but I was only concerned with how long it took to process a return and also most of your customer service line never really work. However, the discount helped me secure my favourite brand.
13 February 2026
Reply from The Perfume Shop - Telford 65
Hello Abdu,
Thank you for your review, we're really glad to hear our discounts allowed you to purchase your favourite brand. However, we regret the issues you faced with our customer service and return process. We'll review these areas to improve our service. Thanks for your feedback.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Andrea and the branch in Telford town…
Andrea and the branch in Telford town centre was very knowledgeable and extremely helpful.
19 February 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea & Hardeep were so helpful and…
Andrea & Hardeep were so helpful and kind. They packaged my gift set so well and the service was impeccable. Will definitely head back to the store in Telford Center again :)
1 February 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an amazing experience with Jude…
Had an amazing experience with Jude this morning
Helped me choose the best fragrances for my partner
Couldn’t be happier with the service here this morning 🥰
13 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Andrea is the best!
Andrea is so lovely, very nice to talk to and so helpful, helped me out so much with picking out a perfume and very knowledgeable.
3 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
Amazing service from Andrea I loved…
Amazing service from Andrea I loved herrr soo muchhh
3 January 2026
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
Absolutely fantastic customer service…
Absolutely fantastic customer service from a lovely lady Diya ! Went above and beyond in helping me to choose two fragrance and found just what i wanted! Even helped in wrapping my fragrance and had a lovely conversation! Thank you ❤️
26 December 2025
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your review. Have a lovely New Year!
The Perfume Shop.
The lady was very helpful
8 December 2025
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your lovely feedback & for choosing us to shop with us.
The Perfume Shop
Excellent Choice of Products
Your range of products, straight forward ordering process and excellent delivery times.
90% of my Perfume Shop purchases through the year I do in store but. I have used the same store for many years now however, due to some Mobility difficulties I do occasionally Order online.
I find it very good, thank you.
12 December 2025
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your feedback, we appreciate you!
The Perfume Shop
FANTASTIC SERVICE
Did all my christmas shopping
For my older grandkids from the warmth of my own home
The perfume shop was fantastic
8 bottles of perfume (male and female) delivered to my door
Free of charge in just 4 days
Thank you perfume shop.
17 November 2025
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.
Kind regards,
Sharain - The Perfume Shop
Excellent in every department
Excellent products. First class professional informative staff. Lovely experience. What more could a customer need. Thankyou
29 October 2025
Reply from The Perfume Shop - Telford 65
Hi,
Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your positive review! It's great to hear, we appreciate you.
Kind regards,
Sharain - The Perfume Shop.
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your a lovely review. It's great to hear of your experience and thank you for shopping with us. We appreciate you.
The Perfume Shop.
Amazing experience
Amazing, helpful, knowledgeable…I was served by Hardeep, she was patient, took out perfumes, showed me various, gave me good recommendations and helped me choose the best gift for an engagement, definitely recommend it. Thank you
22 September 2025
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your 5* review! We appreciate you.
The Perfume Shop
I was served by Kayla and Andrea
I was served by Kayla and Andrea. I went in with a smell I wanted the girls were Incredible. Found me exactly what I was looking for. Incredible customer service
22 September 2025
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thanks for your review! I am so happy to hear you have had a 5* experience. Thank you for choosing us to shop with.
The Perfume Shop
5/5 stars very helpful
Went in for a very last minute birthday gift. Was very helpful, showed us similar smells too and prices were very clear. Emma served us and even gift wrapped our purchase.
Very friendly and welcoming. Would highly recommend for your perfumes!
17 September 2025
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback, we appreciate you!
The Perfume Shop
Emma was so brilliant at helping with a…
Emma was so brilliant at helping with a perfume I needed for birthday even answering all the questions and gave honest answers on which perfume was more the better choice. Went above and beyond with wrapping the perfume up as well. Fantastic service from all the team as well.
17 September 2025
Unprompted review
Reply from The Perfume Shop - Telford 65
Hi,
Thank you for your feedback, we appreciate you!
The Perfume Shop
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