Needed something for my son(14) for pride to match everything else he bought and the earrings weren’t available in Manchester and he was getting anxious (autism and recently come out) - yet got them w... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst... See more
I called customer service as I had not received any email regarding my order being dispatched one week after ordering. The person on the phone was extremely nice. One of the 2 items purchased was disc... See more
Good range of merchandise to choose from, fantastic diversity and inclusion. I love the straight ally badges I bought, very well made, appreciate the extra pin clip that comes with them. All reasonabl... See more
Company details
Written by the company
At THE PRIDE SHOP®, we are dedicated to creating a space that celebrates and supports the LGBTQ+ community. We are part of an independent retailing and publishing company home to brands such as THEGAYUK, The Gay Shop, Big Gay Card Company and Tackle. Our mission is to provide a diverse and inclusive collection of books, gifts and jewellery that reflect the rich tapestry of LGBTQ+ experiences, stories, and voices. We exist to make sure that your identity is represented and validated. Our history We can trace our roots back to 2011 when the founders of this company created one of the most popular Gay and LGBT+ magazines and listings websites. Since then we’ve been on a journey to curate a thoughtfully selected range of LGBTQ+ books, gifts and jewellery that represents as many LGBTQ+ identities as possible. In 2019 we started working with some of the UK’s biggest retailers to bring a bit more LGBTQ+ness to the high street. Have you seen us in TKMAXX or Rymans?
Contact info
65 Maid Marian Way, NG1 6Aj, Nottingham, United Kingdom
- 0115 891 8456
- hello@theprideshop.co.uk
- theprideshop.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 33% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The people I spoke to were super…
The people I spoke to were super helpful and gave good advice. When I put my order in it arrived very quickly and all the items were really good quality.
Super products.
Very pleased with my purchase. All as expected. I’m now ready for the next pride or protest marches. Super fast dispatch & delivery, too! Thank you 🏳️🌈🏳️⚧️😀
Issue resolved with no problems. Fab
Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst professional.
Fab stuff.
Prompt delivery and quality products
I was representing a group at a pride event and realised last minute I needed some extra items. Even with regular delivery they arrived on time, in good condition and held up on a very windy day.
2 stars, missing a flag
I ordered 7 of their 5ft by 3ft flags and 3 of their 22.5cm by 15cm flags, however one of their 5ft by 3ft flags did not arrive with the others, I have emailed and called them, and was told that someone from their production/warehouse team would call me to let me know where the missing flag is, yet it's been 5 days since I've called them and no one has called or emailed me anything about the missing flag.
i would not recommend them.
Amazing Store!
This shop has a fabulous selection of small thoughtful gifts for everyone's LGBTQ+ family and friends. The staff are incredibly friendly and helpful. Purchases are well packaged and dispatched promptly. I would recommend them to everyone.
Very fast shipping
Very fast shipping. At arrival however, it turned out one item was out of stock. It was refunded, but I’d rather have waited for restock.
Visited with friends yesterday what a…
Visited with friends yesterday what a lovely friendly team . Had a good chat with the friendly staff and such a wonderful atmosphere.
Quick delivery and great hot pants!
Richard was very helpful
Richard was very helpful when I had questions about a specific product, items were sent out in a reasonable timeframe.
Helpful!
Very helpful when a product was out of stock, went above and beyond to help me get what I wanted.
Zero hassle
Zero hassle! When I needed to ask a question I got a prompt reply which is great considering some shops make you wait days.
Easy to order and came super fast
Easy to order and came super fast. Can't get better than that.
A great product and a great cause
A great product in support of a fantastic cause
Everything turned up quickly and was of good quality
Excellent customer service
Excellent customer service - I loved all of the products I ordered but one had a fault. I emailed the company and they apologised and immediately sent me out another. I'll definitely be buying again!
Great card for my wife very fast…
Great card for my wife very fast delivery would highly recommend
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








