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The Pure Gold Company Reviews 

308
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 55 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff and account managers for being exceptionally helpful, incredibly patient, and deeply knowledgeable throughout the entire purchasing journey. People consistently appreciate the clear, highly professional service and expert guidance that makes buying precious metals completely straightforward, reassuring, and stress-free. However, some reviewers were not happy with certain product aspects, noting unexpected market losses or financial concerns when starting out with purchases. Some consumers also reported feeling hesitant initially before discovering the highly supportive environment and reliable customer service teams ready to assist them.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing team members as professional, friendly, courteous,... See more

Service

Customers had positive experiences with service, describing it as friendly, efficient, and professional from... See more

Customer service

People report positive experiences with customer service, praising the exemplary support and outstanding... See more

User experience

Reviewers mention positive feedback about user experience, noting that buying and selling is straightforward... See more

Product

Customers consistently note ambiguous experiences with product. Some reviewers express regret, noting that... See more

Reviews shaping this summary

Rated 5 out of 5 stars

faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more

Company replied

Rated 5 out of 5 stars

I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more

Company replied

Rated 5 out of 5 stars

I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more

Company replied

Rated 5 out of 5 stars

As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more

Company replied


Company details

  1. #34 of 77 best companies in Investment service
  2. #60 of 101 best companies in Alternative Financial Services
  3. #27 of 36 best companies in Gold and silver trading company
  4. #27 of 37 best companies in Gold dealer

About The Pure Gold Company

Written by the company

The Pure Gold Company exists to make investing in physical bullion as simple as possible.

Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.

We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).

Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.

We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.

Our Buyback Guarantee

We buy back quickly, at a fair price

We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.

At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.

Contact info

Promotion box for The Pure Gold Company

Free Gold Bullion Investment Guide

You'll be a gold expert in no time! Includes tax-free investments...

4.7

Excellent

TrustScore 4.5 out of 5

308 reviews

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1-star

Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.7

All reviews

(308)

53 reviews in the last 12 months

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Rated 5 out of 5 stars

I found the pure gold company I found on the on the internet. the pure gold company service…

I found the pure gold company service very helpful and professional.
I have been using their company for a while now and continue to receive good advice.

25 February 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you for your 5 star review - It is great to hear that you are happy with the service. We hope to continue doing business with you!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

10/10 Excellent

I invested through the Pure Gold Company in November last year and I couldn't have had a better service. I spoke with Barnaby Cotton who gave me superb guidance, a non pushy approach and built trust immediately.

Overall 10/10

11 November 2023
Unprompted review
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Reply from The Pure Gold Company

Thank you James for your lovely review! The team are thrilled to hear that you highly rate our service. We will continue to aim for this kind of feedback.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

PURE GOLD is pure gold:)

The first time I approached The Pure Gold Company I had zero experience regarding the purchase of Gold or the like. I was taken carefully throughout the process and asked as many questions as I needed to feel secure and satisfied that this was the right choice for me. I've since made several further purchases. They'd always done a stellar job from start to finish of the process.

17 August 2023
Unprompted review
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Reply from The Pure Gold Company

Thank you Sarah! We aim to ensure that all our clients are completely comfortable before they make any decisions, so I am glad to hear that you feel as though you were fully comfortable before making yours.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

The staff are fantastic and helpful

The staff are fantastic and helpful. Good organisation to deal with.

8 February 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you for your 5 star review! We appreciate your feedback and are very glad to hear that you found our team helpful and the service fantastic!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Exceptional customer service

The exceptional customer service included multiple calls with really nice people, demonstrating a genuine commitment to customer satisfaction. Knowledgeable, committed, and truly went above and beyond. Highly recommended!

9 February 2024
Unprompted review
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Reply from The Pure Gold Company

Our team are delighted to hear that you would recommend us - its great to hear! We will continue to go above and beyond for all of our clients. Thank you very much for your lovely review!

Best wishes,

The Pure Gold Company

Rated 4 out of 5 stars

I had never invested in gold or silver…

I had never invested in gold or silver before. The chats with the consultant before buying were very informative and reassuring. The buying process was smooth and efficient too. I recommend buying from this company.

26 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you for your kind review Eleanor, I will pass this over to the rest of the team, as they will be delighted to hear it. A smooth, simple and efficient process is exactly what we aim to achieve with all transactions our clients make.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Very impressed with the quality of…

Very impressed with the quality of service, with excellent knowledge of the gold market. A very happy client.

2 October 2023
Unprompted review
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Reply from The Pure Gold Company

We are thrilled to hear that you are a very happy client! It is exactly the kind of thing our team loves to hear and aims to achieve with each client we support!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Very professional

Very professional, knowledgeable and informative. If you would like some personal advice, you can make an appointment to discuss a course of action with them, free of charge. No sales pressure. Very pleasant staff.

28 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you for your 5 star review, will will continue to offer this kind of service throughout your journey with us. We look forward to supporting other like-minded individuals like yourself Janice!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

A Great Way To Retain Your Wealth

With more and more people distrusting the banking and financial system, purchasing gold or silver is a way of helping retain the value in your hard earned savings.
Keeping all your wealth in the current fiat system will see it dwindle in value and if certain people are to be believed, that could be within the next few years.
I decided to try Pure Gold Company and I am happy I did, Daniel Alderman was my point of contact, he guided me through the process as I was new to this. The costs were explained along with the options of storage or self custody.
If you are concerned about your wealth decreasing due to inflation,then investing a portion in precious metals is something you should seriously consider and I recommend using Pure Gold Company to help you through the process.

6 July 2023
Unprompted review
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Reply from The Pure Gold Company

We would like to thank you for your review, we feel really proud that you recommend us and have rated us 5 star - we will be sure to keep this up!

Off the back of everything you have mentioned in your review, we hope to help others find a solution, who feel the same concerns about the current economy.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

The Pure Gold company was recommended…

The Pure Gold company was recommended to me by my Brother in law in October 2023, he had been using them for some years.

Everything he had told me about the company has proved to be accurate, from my first enquiry call their approach and understanding toward me being new to this kind of investment , this made me feel comfortable asking questions .

James Tice was my first contact , he was so helpful guiding me throughout the process of the initial first purchase. We have gone on to make further purchases and now know a few names of the staff.
We would like to take this opportunity to thank James Tice, Albert Slade, Meg ,Barnaby and Molly for their professionalism , we can only describe this company as 5 star.
Every point of the purchase process goes smoothly,
We also like their buy back strategy.

2 February 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you very much! The team are thrilled with the feedback you have left. TPGC aim to make sure that everyone you deal with live up to the values we stand by and we are glad that this has resulted in 5 star service!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Personalised advice and easy process.

The advisor was friendly and helped me to make the best decisions about which products to go for, based on my circumstances.

The process was quick and easy...

8 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you Richard for your lovely feedback! I am glad the process was informative and helped you reach a decision, which best fitted your circumstances.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Daniel at Pure Gold was very helpful

Daniel at Pure Gold was very helpful, friendly and professional in dealing with my questions, concerns and purchases. I'd definitely recommend this company.

29 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you very much for such a kind review Katherine! The team are delighted to hear that you found the service very helpful.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Straight forward and easy

Made the purchase of gold/investments very straight forward. No issues.

21 December 2023
Unprompted review
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Reply from The Pure Gold Company

Thank you for leaving a 5 star review Martin! I am glad the whole process was as straight forward for you as you hoped it would be.

Kind regards,

The Pure Gold Company

Rated 5 out of 5 stars

I would recommend the pure gold…

I would recommend the pure gold company. As a novice investor they guided me through the process of investing in precious metals and gave me very good advice. They have excellent customer service and I was looked after and kept informed throughout.

19 January 2024
Unprompted review
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Reply from The Pure Gold Company

We would like to thank you for your kind words! Our team are glad to hear that their customer service has been rated so highly by yourself. It is of importance to us, that the consultative service is of such help to all of our clients, from the moment that you get in touch, and throughout the entire process!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Very knowledgeable company with…

Very knowledgeable company with friendly easy to talk to staff that did everything to put us at ease by answering our questions. Process was simple and straight forward that we have carried out multiple purchases already.

16 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you very much for the 5 star review! We aim to make the process as simple and stress free for our clients, through our consultative approach. So we are thrilled to hear that you feel this way!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Very professional with an amazing…

Very professional with an amazing customer service.The two people i have dealt with so far (Barnaby and Molly ) have been a pleasure to talk to and deal with .Can't recommend this company enough.

19 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you Will! It has been a pleasure speaking with you too. Barnaby and Molly are thrilled to be of help and they are glad that you felt that their service was amazing! We look forward to speaking to you again in the future.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Good for first time gold buyers

The sales representative was very helpful without pressing or hurrying me in any way. He explained the purchasing process and the different options available for me. He helped to guide me through how to fill in the forms, make the payment and so forth.

I had been looking to invest in some gold for a while now but lacking the experience I needed an entry point and after I saw The Pure Gold Company advertised on one of my favourite podcasts by someone I trust I decided that this was the path to explore. I prepared my questions and booked a consultation which was of immense value in showing me the pathway to purchase and the options available.
It was all quite straightforward, so as soon as I had cleared the funds at my end I engaged in the purchase which went ahead without any problems.
Should I have some spare available funds in the future I would happily make further purchases from The Pure Gold Company.
Given the volatility of the world geopolitical situation at present I was very glad to have sequestered a part of my savings out of the banking system where it was losing value due to inflation.
A happy customer!

13 December 2023
Unprompted review
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Reply from The Pure Gold Company

Thank you very much for your 5 star review. We greatly appreciate your feedback. It is great to hear that you felt your broker was as helpful as possible in guiding you through your decision making process.

We hope to continue to help others, who have the same feelings towards the current geopolitical situation, find a solution, as you did with us!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Excellent service and knowledge…

Excellent service and knowledge provided, thank you!

19 January 2024
Unprompted review
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Reply from The Pure Gold Company

Thank you Bethan! We are glad that the consultative service benefitted you throughout the process. Making sure our clients are well informed and comfortable with what they are investing in, is our priority.

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Very impressed

It was a really easy process from start to finish. The staff are friendly and give very informative advice. I would not hesitate to recommend them.

15 January 2024
Unprompted review
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Reply from The Pure Gold Company

We are thrilled to hear that you found our service informative and friendly. Thank you for your kind words!

Best wishes,

The Pure Gold Company

Rated 5 out of 5 stars

Excellent and quick service

The service was excellent and various options and advice were offered.

1 December 2023
Unprompted review
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Reply from The Pure Gold Company

I am glad to hear that you felt our service was 5 star quality, thanks Alan!

Kind Regards,

The Pure Gold Company

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