faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more
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I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more
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I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more
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As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more
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Company details
- #34 of 77 best companies in Investment service
- #60 of 101 best companies in Alternative Financial Services
- #27 of 36 best companies in Gold and silver trading company
- #27 of 37 best companies in Gold dealer
About The Pure Gold Company
Written by the company
The Pure Gold Company exists to make investing in physical bullion as simple as possible.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our Buyback Guarantee
We buy back quickly, at a fair price
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
Contact info
1 Royal Exchange Avenue, EC3V 3LT, London, United Kingdom
- 02070606902
- info@thepuregoldcompany.co.uk
- thepuregoldcompany.co.uk
Free Gold Bullion Investment Guide
4.7
Excellent
308 reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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The coins were in real good condition…
The coins were in real good condition considering how old they was!I can now see why gold holds value. At pure gold company all of the team are extremely helpful and Professional, so I’m glad I choose them to.
If I ever buy gold again most likely it would be with pure gold company.
9 May 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Aristotelis!
We only sell good quality coins and bars, to ensure that our clients are happy with all our products. I am glad to hear you feel this way too!
We look forward to being of service to you in the future.
Best wishes,
The Pure Gold Company
This could just be the best investment you'll ever make!
Having experience of both online, arms length, gold investment and the personal touch provided by Barny and Molly, I can thoroughly recommend The Pure Gold Company.
Whether you are a new investor in Precious Metals or an old hand, they will guide you through the simple process of attaining wealth security through their products and services.
This could just be the most timely investment you'll ever make!
7 May 2024
Unprompted review
Reply from The Pure Gold Company
What a wonderful review Chris - thank you!
Barnaby and Molly will be thrilled to hear you enjoyed their personal approach. We pride ourselves in being able to provide a consultative approach to both first time investors, but also those who know the market well.
We look forward to further conversations with you Chris.
Best wishes,
The Pure Gold Company
Highly recommended for first time investors
Informative and great expertise, taking time to support me making well informed decisions.
Additional compliments to Nicholas Paul who's been great to work with
27 April 2024
Unprompted review
Reply from The Pure Gold Company
Hi James,
Thank you very much for the beaming review! We are glad you are finding our consultative service informative, as well as supportive. We shall pass on your compliments to Nicholas!
Best wishes,
The Pure Gold Company
Dan & the team at Pure Gold make…
Dan & the team at Pure Gold make investing a pleasure with a great follow up service.
19 April 2024
Unprompted review
Reply from The Pure Gold Company
Hi Kevin,
We are glad that you found investing with us a pleasure, we look forward to doing further business with you!
Best wishes,
The Pure Gold Company
Can Trust The Pure Gold Co.
All the information they give you is all up front.
Nothing is held back, and the transaction went very smoothly ?
Mainly due to excellent work from Daniel.
So pleased I purchased Gold with them + the buy back,
which gives you piece of mind. T U. T.P.G. co.
6 December 2023
Unprompted review
Reply from The Pure Gold Company
Hi Dave,
Daniel and the rest of the team are thrilled to hear that you are pleased with the service! Thank you for leaving such a great review.
Best wishes,
The Pure Gold Company
Excellent Service
There were two main reasons I purchased through the Pure Gold Company. They took the time to explain the gold & silver markets, and to give guidance on what the best options were for me.
They also have a guaranteed buy back which is great if you need to liquidate quickly.
Can’t fault the service so far!
29 December 2023
Unprompted review
Reply from The Pure Gold Company
Thank you Sharon for this review! We are glad that you enjoyed the guidance provided about the current gold and silver markets and the more consultative approach we provide. Our buy back guarantee is very popular amongst our clients as it offers them peace of mind, that in need of liquidating, with us its an instant possibility.
Best wishes,
The Pure Gold Company
I am always very nervous trusting…
I am always very nervous trusting someone to take care of my financial investments; especially when we live in a world of upheaval and future uncertainty. I struggle with jargon, weird acronyms and new tech gadgetry. Pure Gold respect any misgivings that you have. They explain and talk to you in plain language. They respect who you are as a person. They have their fingers on the pulse of change, crisis and developments. I think they are the most trustworthy financial company I have yet encountered. They have no qualms about proving who they are and satisfy any doubts that you may have. I checked them out to find out any flaws they may have. I found none. I would recommend them first and last to friends and family.
4 April 2024
Unprompted review
Reply from The Pure Gold Company
Hi James,
What a great review - thank you! We always enjoy speaking with clients on the current financial situation, and giving our guidance on whats currently going on in the markets. We aim to make sure that all of our clients feel completely comfortable with investing with us, and completely understand everything that we are discussing, so we are glad to hear that this is noticed! Thanks again for a great review James, we look forward to doing business with you again in the future!
Best wishes,
The Pure Gold Company
Helpful and friendly advise
Helpful and friendly advise , easy transaction.
My only regret was I wish I had known about The Pure Gold Company beforehand.
Great service, would highly recommend them.
15 December 2023
Unprompted review
Reply from The Pure Gold Company
Hi Jon,
Thank you very much for your 5 star review! We always aim to provide friendly, helpful and efficient service, especially since we are known for our consultative approach. We look forward to doing further business with you!
Best wishes,
The Pure Gold Company
Fabulous experience with this company
Fabulous experience with this company. Extremely helpful and informative. Will answer any questions you've got without judgement and with your best interest at heart. Best customer service I have experienced in a long time if ever.
15 April 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Helen for your beaming review!
Its a great compliment that you feel its the best customer service you have possibly ever experienced, we are super proud of this. We shall remain informative and helpful!
Best wishes,
The Pure Gold Company
Best gold company in uk.
I phoned TPGC yesterday 04/04/24, from the moment I contacted them until I had finished all I can say I was treated with courtesy and respect, Alfie who took my call was very compassionate and very helpful as I explained I wasn't tech savvy, ,they couldn't have been more helpful had they tried plus there was know holding on phones for ten mins or more like a lot of company's. I'm very happy I chose TPGC, and greatful all round for their helpful and cheery attitude. This I a great company with professional individuals who were more than happy to help me out, genuinely I'm very impressed and look forward to doing more work with them. Thanks once again to Alfie and the rest of the staff.
4 April 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Patrick for such a great review! We are so glad that you have enjoyed all your interactions with our staff and that they have been as helpful as possible. Being a consultative investment company, this kind of feedback is great to hear! We will be sure to share your kind words with the team.
We look forward to any further business we do with you!
Best wishes,
The Pure Gold Company
Don’t use this firmIt took me a fortnight to receive my…
It took me a fortnight to receive my money on the sale of my investments. For the first week I was stonewalled by phone and email. I will never invest with this firm again.
10 March 2024
Unprompted review
Reply from The Pure Gold Company
Dear Patricia,
Thank you for taking the time to share your feedback. We genuinely value all input from our customers as it helps us improve our services. We would like to extend our sincerest apologies for any inconvenience caused by the delay in your payment.
Upon reviewing your situation, we understand that the delay on this occasion stemmed from multiple factors, which we understand may have been frustrating for you. Initially, there were challenges in verifying your details because the information you provided did not match the records we had on file. Furthermore, the payment was halted due to a request for additional compliance checks mandated by our banking partner, a process that, as you can appreciate, is beyond our control. Subsequently, you provided us with a different set of bank details, which we sought to verify in order to process the payment, in accordance with AML regulations and our internal compliance policies. We understand that complying with these checks might have been cumbersome, however, we have strict security verification procedures in place and can only apologise for any frustration this may have caused.
We genuinely appreciate your patience and understanding throughout this process. Ensuring compliance and security is paramount to us and essential given our nature of business, however, it can occasionally lead to delays that are beyond our immediate control. Rest assured; we are continuously working to streamline our processes to minimise such occurrences in the future.
If there are any further concerns or queries, you'd like to address, please feel free to reach out to us directly. Your satisfaction is our priority, and we're committed to resolving any outstanding issues promptly.
Best wishes,
The Pure Gold Company
Very satisfied
Very satisfied professional . first time dealing with gold after dealing on markets ect so a little worried but my fears were put to rest .a great experience very prompt on delivery a great team helpful and friendly thanks Molly and team.
8 November 2023
Unprompted review
Reply from The Pure Gold Company
We are thrilled to hear that you are satisfied with the service and that we were able to make you feel comfortable as a first time gold investor. We will pass on the kind words to the rest of the team. Thank you!
Best wishes,
The Pure Gold Company
The Best
I have dealt with The Pure Gold Company on a few occasions now, both with Josh and Alex and cannot speak highly enough of them. Professional and knowledgeable they have gone out of their way to accommodate my needs. I have no hesitation in recommending them to gold buffs and beginners alike. Thanks guys.
13 March 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for your 5 star review Robert! We really appreciate your comments on how their service has helped you feel comfortable with making a first time purchase in this industry, that is really important to us.
Best wishes,
The Pure Gold Company
A thoroughly professional company. I never felt under any pressure.
After discussing my concerns about the global economy with my financial advisor, I was keen to move my retirement portfolio away from counter party risk. I had read reviews about The Pure Gold Company and, after doing my own due diligence I decided to take the plunge. I was introduced to my broker, Nicholas Paul who has been thoroughly professional throughout. Patiently explaining all the options and charges, and ensuring that I understood everything before proceeding. I've also had a delightful follow up conversation today with Molly Chappell, who was keen to make sure I was happy with everything. I have no hesitation in recommending the Pure Gold Company to anyone who is looking to protect their wealth in these uncertain times.
12 March 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for a marvelous review Nigel, this is great to hear! Nicholas and Molly are delighted to hear that you enjoyed your experience with them - making sure our clients feel comfortable and understand their investments is a top priority.
Best wishes,
The Pure Gold Company
Molly - Professional and Courteous.
This afternoon i had the pleasure of speaking to Molly. She was an informative yet personable and friendly woman who shared with me her take on current events in the uncertain and complex world of finance. Molly made sure I was up to date with everything. All in all, your company should be proud to have such a glowing representative. I eagerly await our call in the coming week. 😁👍
12 March 2024
Unprompted review
Reply from The Pure Gold Company
Hi Memphis,
Thank you very much for your beaming review about Molly! We will share this with our team. We love hearing that clients find our service informative, but also friendly. We look forward to future conversations with you!
Best wishes,
The Pure Gold Company
"I am pleased to share my positive…
"I am pleased to share my positive experience with The Pure Gold Company regarding my investments in gold. I chose to invest in gold as I believe it to be true sound money that has withstood the test of time over many thousands of years, outlasting numerous currencies that have come and gone.
The Pure Gold Company has proven to be an invaluable partner in my investment journey. They have been extremely helpful, demonstrating a wealth of knowledge and providing me with the very best advice. Their guidance has been instrumental as I incorporate precious metals as a crucial component of my pension strategy.
I appreciate the professionalism and expertise exhibited by The Pure Gold Company, and I am confident in the security and stability that gold brings to my investment portfolio. Thank you for your ongoing support and sound counsel."
8 March 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for sharing your positive experience and thoughtful feedback about The Pure Gold Company. We are thrilled to learn that our team's expertise and dedication have significantly contributed to your gold investment journey and pension strategy. It's heartening to know that our commitment to providing sound guidance and exceptional service has resonated with you. We look forward to continuing to support you with the same level of professionalism and guidance. Should you have any further questions or need assistance, please don't hesitate to reach out.
Kind regards,
The Pure Gold Company
Great talk by Joshua Saul at the Money…
Great talk by Joshua Saul at the Money Makers Summit over the weekend. Very good insight on the gold and silver market. Molly Chappell kindly followed up with me after the event and gave me more information on their process and was very helpful and friendly.
25 February 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for your wonderful feedback on Joshua Saul's presentation at the Money Makers Summit and your subsequent interactions with Molly . We're thrilled to hear that you found the insights on the gold and silver market valuable and that Molly's follow-up provided you with the additional information and support you needed. At The Pure Gold Company, we strive to deliver not just insightful knowledge but also friendly and helpful service. Your acknowledgment of our efforts is greatly appreciated, and we're here for any further information or assistance you might need.
Warm regards,
The Pure Gold Company
Excellent customer service …
Excellent customer service and advice through all stages of my purchase. Felt confident in the support they offered as someone who had never bought gold before.
6 November 2023
Unprompted review
Reply from The Pure Gold Company
Thank you for sharing your positive experience with The Pure Gold Company! We're delighted to hear that our customer service and advice met your needs at every stage of your purchase, especially as a first-time gold buyer. Your confidence in our support means everything to us, and it's our top priority to make sure every client feels informed and reassured. We look forward to assisting you further in your investment journey and are here whenever you have questions or need guidance.
Kind regards,
The Pure Gold Company
I am an experienced investor and…
I am an experienced investor and although Gold is not a large part of my portfolio atm i intend to increase my investment in gold in the future and i can highly recommend Pure Gold for their professionalism and will buy from them again.
1 March 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for your lovely feedback and recommendation, It's great to hear about your positive experience with The Pure Gold Company and your plans to further invest in gold. For those looking to diversify or strengthen their portfolios, insights from experienced investors like yourself are incredibly valuable. Thanks again.
Kind regards,
The Pure Gold Company
It was just quick update about current…
It was just quick update about current situation on market and investment. In friendly way.
9 February 2024
Unprompted review
Reply from The Pure Gold Company
I am glad that you appreciate our market updates, this is the kind of thing our more consultative service offers, so its great to hear 5 star feedback about them!
Best wishes,
The Pure Gold Company
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