Reformation Reviews 

1,208
•
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 403 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the exceptionally helpful store staff and the attractive selection of clothing options available. Many consumers deeply appreciate the trendy styles and find the overall shopping process quite pleasant and smooth. Some reviewers were not happy with the high prices, noting that the poor quality of certain garments does not match the steep cost. Others also mentioned frustrating issues with delicate items shrinking unexpectedly after following proper care instructions or arriving heavily wrinkled. A few people additionally experienced challenges reaching support teams when trying to resolve these product problems.

What people talk about most

Product

Consumers find product quality to be deeply mixed, with many reviewers praising the amazing variety, lovely... See more

Quality

Users describe ambiguous experiences with quality, as while some reviewers praise the amazing variety,... See more

Customer service

Clients share ambiguous opinions on customer service, with many consumers expressing appreciation for warm,... See more

Price

Reviewers highlight negative aspects of price, expressing widespread disappointment and frustration regarding... See more

Staff

Reviewers mention positive feedback about staff, consistently describing store employees as friendly,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I love this brand and i ve been a very frequent customers years now…but they ve started producing more and more clothes that need dry cleaning. This ends up being very expensive to maintain. Also, I... See more

Rated 4 out of 5 stars

I love this store—the clothes and service is always top notch. My only complaint is the return policy is a little strict—too short considering this is a high end store and I would expect the clientele... See more

Rated 3 out of 5 stars

Excellent customer service and cute clothes. The only thing keeping me as a customer of this brand is their customer service is so good and the designs are often unique and adorable. However the quali... See more

Rated 3 out of 5 stars

Very much liked the clothes (I own 12 Gavin dresses from the early days and they’ve lasted all this time!) but in recent years (possibly after the PE acquisition) the standard of the clothes and shoes... See more


Company details

  1. Ladies' clothes shop

Written by the company

Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way.


Contact info

3.6

Average

TrustScore 3.5 out of 5

1k reviews

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3.6

All reviews

(1,208)

421 reviews in the last 12 months

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Rated 5 out of 5 stars

Best Shopping Experience

I went in looking for a top to go with a skirt I had purchased. Along the way I found so many items that I absolutely fell in love with. The staff were so helpful with getting me the right sizes and also recommending me pieces that matched my style. LOVED my experience here overall.

24 April 2026
Rated 3 out of 5 stars

I love reformation, however…

I love reformation. Genuinely I love the styles that they put out. Half of my closet is their product. However; the price you pay for the material and construction of the pieces are not worth it. I’ve lost a few favorites from washing it as the tag directs. The cashmere is cheap and so itchy and the viscose is a nightmare fabric. I’ve recently tried to stay as far away from it as possible because it’s such an unpleasant fabric to own. If you don’t have the money to throw away, this isn’t the store for you.

Customer service has been helpful for me when I’ve needed them and their in store reps are sooo nice.

15 July 2026
Rated 1 out of 5 stars

I am extremely disappointed with this…

I am extremely disappointed with this brand. I visited your San Francisco store three different times fully intending to make a purchase, and every single time I walked out empty-handed because of the staff’s attitude.

The sales associates were consistently unfriendly, unhelpful, and seemed annoyed whenever I asked a simple question about sizes, colors, or fabrics. I genuinely felt like I was bothering them just by asking for assistance. There was no warmth, no willingness to help, and absolutely no customer service.

For a brand that charges premium prices, this level of service is unacceptable. Customers expect knowledgeable and welcoming staff, not employees who make them feel unwelcome.

After three disappointing visits, it’s clear this wasn’t an isolated incident but a recurring problem. It’s a shame because I liked the products, but the poor attitude of the sales associates completely discouraged me from buying anything.

I sincerely hope the brand takes customer service more seriously because the experience in this store falls far below the standards a luxury brand should deliver.

12 March 2026
Rated 5 out of 5 stars

First time shopper

This was my first time visiting a reformation store, recommended by my sister. The staff was incredibly helpful. I would most certainly go back.

13 June 2026
Rated 5 out of 5 stars

Reformation is an excellent brand

Reformation is an excellent brand that is more pricy but always very original and of high quality. I love all the products I bought. Their clothes are feminine and often very simple and seemingly basic but very refined.

16 July 2026

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