True Potential Reviews 21,331

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,705 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and polite demeanor, often highlighting their ability to explain complex financial matters in an easy-to-understand way. People frequently commend the excellent customer service, noting quick responses and a smooth, efficient user experience. Reviewers appreciate the ease of contacting the company, whether by phone or online chat, and the patient, knowledgeable assistance received. The overall service is described as very professional, with many consumers feeling confident that their investments are well-managed.

What people talk about most

Staff

Reviewers consistently mention positive feedback about staff. Customers frequently praise the politeness,... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising the helpfulness and... See more

Service

Users describe positive interactions with service. Customers consistently praise the excellent and... See more

Customer communications

People report positive experiences with contact. Customers find it easy to contact the company, whether... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the online process simple and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I rang the office today and spoke to Mathew scorer who went through everything with me and sorted everything out for me. his manner was excellent professional and polite. Mathew is a credit to true po... See more

Company replied

Rated 5 out of 5 stars

Finance especially pension talks leave me in a muddle. Rebecca was great. She was helpful, concise and made me feel more in control about my situation. I would heartedly recommend True Potential to an... See more

Company replied

Rated 5 out of 5 stars

Phoned TP today needing help with some forms. Natasha guided us through them, such a pleasant experience to a very puzzling way to supply information. Thank you Natasha for taking your time today, you... See more

Company replied

Rated 5 out of 5 stars

Staff member rang soon after online request. Angel took time to explain in an easy to understand way what details and questions she needed from me. She answered all my queries professionally and in a... See more

Company replied


Company details

  1. #9 of 48 best companies in Financial advisor
  2. #6 of 117 best companies in Financial Institution
  3. #1 of 24 best companies in Investment company
  4. #2 of 77 best companies in Investment service
  5. #1 of 21 best companies in Pension fund
  6. #1 of 15 best companies in Retirement Scheme

About True Potential

Written by the company

With over 500,000 clients, £30 billion of assets on the platform and a decade of success, we’re experts in helping people reach their financial goals. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.

The True Potential approach aims to help you do more with your money by providing expert financial advice (True Potential Wealth Management), innovative investments (True Potential Investments), dedicated support, and award-winning technology.

Once we’ve set up your personal financial plan, you can track every aspect of it by app and online. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.

If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority, FRN 527444. www.fca.org.uk Registered in England and Wales No OC356027

How we offer you more.

Written by the company

Expert financial advice.
Long-term goals are unique to you, which is why we’ll design a financial plan that’s personalised for your circumstances and aspirations. Our highly qualified financial advisers take a holistic approach to creating, supporting and reviewing your plan.
Access to innovative investments.
We understand that you want two things from your investments, to maximise your returns within your chosen risk profile and reduce the risk of volatility. Our chosen investment solution, the True Potential Portfolios, aim to achieve both these goals whilst driving down costs.
Dedicated video, phone and email support.
When it comes to finances, having someone to talk to is essential. Our friendly customer care team are on hand to answer any questions you may have – whether it’s about your financial plan, your account, or money in general.
Award-winning technology.
As part of our service, you have 24/7 access to your whole financial plan with our mobile app and desktop site. This unrivalled view of financial life puts you in control and empowers you to do more with your money.

Contact info

Reach your true potential.

Tell us your financial goals and we can help you reach them.

4.9

Excellent

TrustScore 5 out of 5

21K reviews

5-star
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Rated 4 out of 5 stars

Call with Elle Forbes

Spoke with Elle Forbes, she couldn't have been more helpful and explained in detail what we needed to do. Would be happy to recommend her in the future!

7 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Peter, we are delighted to hear about the help you received from Elle.

Rated 5 out of 5 stars

Relatively quick to get through and…

Relatively quick to get through and once I did Alex was incredibly helpful and more than patient guiding me to where I needed to be. Very polite and friendly.

11 May 2026
True Potential logo

Reply from True Potential

Hi Carole, we're delighted to hear about the help you received from Alex. Thank you for leaving a review.

Rated 5 out of 5 stars

True Potential as always give 5*…

True Potential as always give 5* Customer Service. This evening i spoke with a member of staff called Steven. I completed my pension review back in March’26 online & TP contacted myself to go over my review and make sure all my details & information were correct. It’s never a chore doing it as TP explain everything to me so I understand my pension and how the market is performing. I have 100% trust and confidence in TP handling my pension.

11 May 2026
True Potential logo

Reply from True Potential

Hi, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Steven.

Rated 4 out of 5 stars

Useful and painless interaction

Gabriel phoned me to raise a valid question on a recent review, and while he was there explained a couple of other questions I had. He was quick, informed and arranged to promptly investigate one question and send documentation for another. 4 rather than 5 because I haven't had documentation or outcome of those questions yet, so obviously can't give the top score, but if I had it would definitely be a 5.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Ros, thank you for taking the time to let us know about your experience. We're pleased to hear about the help that you received from Gabriel.

Rated 5 out of 5 stars

I received a call from Chloe this…

I received a call from Chloe this morning to verify my transaction. She was an absolute pleasure to speak to. Very polite, friendly and confident.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Elizabeth, we're delighted to hear about the help you received from Chloe. Thank you for leaving a review.

Rated 5 out of 5 stars

Prompt and helpful assistance

Chloe Caithness resolved with my query via Chat promptly and efficiently. Much appreciated.

11 May 2026
True Potential logo

Reply from True Potential

Hi, we're pleased to hear about the help you received from Chloe. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

First class service

I have been working with TP for several years now and as I approach my state pension age I always admire their service and professionalism. Emails, phone calls and general communication is first class.
Today I worked with two gentleman Ryan and Nathan, who is different capacities guided me through my issues and questions. Nothing pushing but simple honesty and integrity.
Financial issues are scary to the layman but TP always comes across as a well run company.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Neil, thank you for taking the time and leaving a review. We are happy that you have had a positive experience from Ryan and Nathan.

Rated 5 out of 5 stars

The Advisor was very helpful

The Advisor was very helpful, courteous and answered all my questions. This has been the case in all my dealings with True Potential.

11 May 2026
True Potential logo

Reply from True Potential

Hi, thank you for taking the time to let us know about your positive experience.

Rated 5 out of 5 stars

Annual Investment Review

During my Investment Review I spoke with Tom who was able to reassure me about how my investment continues to be managed and at the same time being understanding about my personal circumstances and concerns as a customer. True Potential is definitely the go to organisation for sound financial advice however large or small your investment. Thank you!

11 May 2026
True Potential logo

Reply from True Potential

Hi Helena, thank you for taking the time to let us know about your experience. We're pleased to hear about the help that you received from Tom.

Rated 5 out of 5 stars

Oli was extremely helpful

Oli was extremely helpful, considerate of my technical abilities, talked me through every step and explained everything in layman's terms, can't recommend true potential enough

11 May 2026
True Potential logo

Reply from True Potential

Hi Jenny, we're delighted to hear about the help you received from Oli. Thank you for leaving a review.

Rated 5 out of 5 stars

Spoke with Sumaiya today following up…

Spoke with Sumaiya today following up on my pension review for the next year, and, as always, she helped go through the options that were open to me in a clear, concise and friendly way. This is what I have come to expect from everyone at True Potential; all are friendly but also very professional. In a mad world, it’s very encouraging to speak to people that still make you feel valued. Thanks Sumaiya, and to all the team supporting you, helping me to get the best from my investments.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi John, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Sumaiya.

Rated 5 out of 5 stars

Fantastic customer service

Everyone I have spoken with at True Potential have been extremely helpful. They have explained everything very clearly and helped me to understand some of the processes. Helping me to complete forms with patience and understanding.
Great customer service and polite and friendly staff always ready to help.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Morag, we are delighted to hear about your positive experience. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Maria assisted me today and was…

Maria assisted me today and was brilliant throughout the call !
A very professional organisation with great colleagues.

11 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Alastair, we're pleased to hear about the help you received from Maria. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Clear and helpful customer service

Didn't have to wait too long to speak to someone and the person I spoke to was clear and helpful.

11 May 2026
True Potential logo

Reply from True Potential

Hi Nick, thank you for letting us know about your experience.

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