Sharaf DG Reviews 938

TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 155 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products received, often reporting them as faulty, damaged, or not as described, including instances of "open box" or refurbished items being sold as new. The customer service was frequently criticized for being unhelpful, unresponsive, and difficult to reach, leading to prolonged issues with product returns, repairs, and general inquiries. Delivery services were also a major point of contention, with numerous complaints about delays, missed deliveries, and a lack of coordination. Some people were dissatisfied with the staff, noting a lack of product knowledge and unprofessional attitudes, particularly when dealing with post-purchase issues or data transfer requests. However, a few other people also felt that some staff members were genuinely helpful, professional, and provided appreciated assistance, guiding them effectively through their purchases.

What people talk about most

Product

Customers had negative experiences with product quality and delivery. Many reviewers reported receiving... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing deep dissatisfaction.... See more

Service

Clients share negative opinions on service, with many reviewers expressing disappointment and frustration.... See more

Staff

Consumers have mixed experiences with staff. Many reviewers praise certain staff members for being... See more

Delivery service

Customers consistently note negative experiences with delivery services. Many reviewers report significant... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Extremely frustrating experience with Sharaf DG online delivery. Fully paid order blocked just because the contact number was outside the country. Support team is helpless and trapped by a nonsense... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible service from Sharaf DG! We bought a water dispenser for 2,000 AED, and while they delivered it quickly, it didn’t even work from day one. We plugged it in completely dead. We r... See more

Company replied

Rated 1 out of 5 stars

In shop experience in mirdif city centre is Ok. But with purchase of MacBook I purchased Microsoft word. The salesperson gave me a receipt to follow and activate on line. But when I tried to activate... See more

Company replied

Rated 1 out of 5 stars

Dear Residents, Please do not buy any items from Sharaf DG, or if you do, make sure you thoroughly inspect the product inside and out before signing any document. You may even use binoculars to chec... See more

Company replied


Company details

Information provided by various external sources

Shop online for Phones, Sunglasses, Laptops, Televisions, Perfumes & more at Sharaf DG. Get free* delivery across UAE - Dubai, Abu Dhabi & Sharjah. ✓100% Authentic Products ✓COD


Contact info

1.3

Bad

TrustScore 1.5 out of 5

938 reviews

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Replied to 100% of negative reviews

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Rated 1 out of 5 stars

I bought an **HP EliteBook G11**

I bought an **HP EliteBook G11**, a business laptop, from Sharaf DG, trusting their reputation as one of the best in Dubai. The website claimed it came with **Windows 11 Pro**, but after three days of back-and-forth, HP confirmed it wasn’t installed properly. Despite me stating this was an **urgent business emergency**, Sharaf DG delayed the process. The supplier **fixed the issue on the second day**, yet Sharaf DG took **over a week** to return the laptop. Their customer service was all talk—zero action. **No credibility, no accountability, and the worst service ever.** **Avoid at all costs!**

3 February 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

Avoid buying on line and asking for exchange or Refund

If I can anyway have a lawyer or government involved I would .
I baught a number of phones and laptops online
1- their website is a disaster , each time checking out it tells me this item only 2 units lefts etc where I had to repay 3-4 times
2-by mistake after getting frustrated I clicked on something exchange with old unit
3- on delivery I got to know and I said I can’t because I have data on my computers etc is there a way to return or refund
4- customer service is clueless
5- had to go two times to the store and initiate a total refund
6- still third party delivery were coming to deliver
7- maybe 20 calls and explanation , then customer services tells me team express will only know after 2 days 😆
8- after agreeing to refund , they sent me a voucher and it’s like each item from a different zone or outlet so your money gets lost
I said I want refund to my card
9- a representative calls and says to make a refund we have to do it Manually and that takes 15 days and refund another month after
I said I need it sooner as I need to buy these things for my office
She said i can make a voucher and you will get tommrow ( phone call around one hour )
10- she calls next day and says you can use the first voucher we made … I was on my way to Abu Dhabi and forgot to tell her first voucher has same condition of exchange which I cannot do and that was the whole problem
11- I aka for new voucher ; it’s was never sent
12- I spent 13 k threw it in the bin

Those people are big and they play clients
To the extent you say Toz I don’t want my money anymore

13- last resort to file a case against them
But that’s if you have the patience and money to spend on that
If I had the power I’ll shut them down
I have never encountered a more horrible situation for an exchange or refund
There is something wrong with those people and probably that’s how they became so big … from scamming

DONT BUY ONLINE

4 January 2025
Unprompted review
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Reply from Sharaf DG

We are sorry to hear about this; we are very much here for your help. Please forward your details to support@sharafdg.com for us to offer you prompt assistance.

Rated 1 out of 5 stars

Terrible experience stay away from SHARAF DG

Terrible experience stay away from this company at all costs. Go with ACE, LULU, CARREFOUR, E MAX.. but stay away from them. They abuse customers. I bought an expensive siemens fridge from their website and was told to only buy those fulfilled by Sharaf DG which I did. Arrived 3 days later with dents on the door, showed the delivery guy and took photos while it was with him too. He told me to sign the delivery papers but I left a note about the dents on the paper i gave back to him. He assured me that I can call the company and they will take care of it. 13 days later to this moment, I have placed no less than 25 calls to their Customer Service and spoke with every person in customer support, begging them to connect with with a senior at least. All they could do is assure me that they are takinbg care of things and that someone would call me back. It never happened. A supervisor by the name Hammad, finally answered after 7 days of calling, assured me again that it would be resolved and still after 7 days I could never reach him again because he apparently avoids customer calls and requests to speak with him by customers. Finally, they told me that unless their supplies who apparently is ( Better life ) accepts to pick up the fridge, they cannot do anything. As I had directly purchased from Sharaf DG, we as consumers should not be at the mercy of their suppliers ( this is their own supply chain to handle ) and instead they should honor their customer rights. Refund me so I can at least buy something else from a reputable company. Instead they left me hanging with no information for 13 days now. By far the worst customer experience I have had in the UAE in 15 years of living here. DO NOT BE LURED BY THE DISCOUNTS OR SALES PEOPLE CHASING YOU IN THEIR SAD SHOWROOMS

28 January 2025
Unprompted review
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Reply from Sharaf DG

We are sorry to hear about this; we are very much here for your help. Please forward your details to support@sharafdg.com for us to offer you prompt assistance.

Rated 1 out of 5 stars

I bought LG top load automatic washer…

I bought LG top load automatic washer machine a month ago and first stopped working and then they came and pick it up to fix it and now after they brought it back it's start cutting the clothes. I asked them to come and take it and give me a refund and they kept telling sorry for that.. I bought most of my electric appliances from there but from now I'll never ever buy a secrew from them. Plus the delivery took over 2 weeks until I received it . Scammer !!

7 February 2025
Unprompted review
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Reply from Sharaf DG

Hi, We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

Very bad experience

Very bad experience

6 February 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

Very bad service

I purchased a fridge and was assured it would be delivered today. At 9:20 AM, I received a message stating that it was out for delivery. I waited until 5:20 PM, only to receive another message with the driver’s number, saying the delivery could not be completed. When I called, the driver claimed he had already left for the day, using the excuse that he couldn’t contact me—despite all the necessary information being provided. He was dismissive and responded arrogantly. I filed a complaint, but there has been no response so far. Extremely disappointing experience.

3 February 2025
Unprompted review
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Reply from Sharaf DG

Thank you for bringing this to our attention. We will review your concern and ensure it is addressed promptly.

Rated 1 out of 5 stars

I placed an order for a fridge

I placed an order for a fridge. I was supposed to receive the order in 2 days. 2 days after placing the order, the delivery man called me and told me that the fridge was not available at the warehouse. I called support and they asked me to wait 2 days. I waited 3 days and still hadn't received my fridge. I call them and they tell me, guess what, to wait again.
Can my stomach and my wallet wait any longer? How am I supposed to live in a flat without a fridge? Are they going to reimburse me for all my restaurant orders?

27 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

I bought a Samsung S24 FE on January…

I bought a Samsung S24 FE on January 13, 2025, but UPI and NFC were not working. When I asked for a replacement, they said they needed to check the phone first (I infromed them about this problem on Januray 16, 2025). It has been around 20 days, and no one is answering my calls. They first told me the phone had a one-year manufacturer warranty, but when I contacted Samsung Customer Care, they said there was no warranty.

Lesson learned: Always buy devices from authorized stores to avoid such problems. Never buy from Sharaf DG.

16 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We regret that your experience did not meet expectations. Please reach out to us at support@sharafdg.com with all the details, such as the invoice number or order number, and we will work on resolving this matter.

Rated 1 out of 5 stars

Very poor service false promises and…

Very poor service false promises and promotion promises not being fulfilled, staff calls for delivery does not know if stock is available, delays of delivery over 15 days where managers staff none call centre are only talking with no results purchase item 12th jan till 31st jan no solution.. think before you commit

31 January 2025
Unprompted review
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Reply from Sharaf DG

We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

I purchased a washine machine from…

I purchased a washine machine from sharaf dg on sunday the guys came to install the machine on monday and within 5 min of the technician going out of my house the washing machine did not fill the water we tried calling the technician to come back and fix but he said log in a complaint it has been 3 days since then no one has visited us so terribily disappointed call center just keeps saying it will take 2 to 3 working days why should i follow for my new wasing machine

19 January 2025
Unprompted review
Rated 1 out of 5 stars

Very bad delivery service and the worst…

Very bad delivery service and the worst is the after sales service. Will never recommend. My TV is ordered and has been delayed a week without notification or follow up. When you are chatting with them hardly to get an answer.

24 January 2025
Unprompted review
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Reply from Sharaf DG

Hi, please feel free to forward us more details of your specific concern with the copy of your Invoice, online order reference or service ticket reference no. at support@sharafdg.com to offer you an prompt assistance.

Rated 1 out of 5 stars

Not delivering an item on time

Not delivering an item on time
Not delivering an item on time, no clear answer when I contact with team .very very Poor service

28 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, please feel free to forward us more details of your specific concern with the copy of your Invoice, online order reference or service ticket reference no. at support@sharafdg.com to offer you an prompt assistance.

Rated 5 out of 5 stars

Honor Magic 7 pro

I bought Honor Magic 7 pro from Mr. Shazmil in Sharaf DG in Deira City Centre. He assisted me with the entire process. He was very professional and very knowledgeable and helped me out in the entire process. I Hight recommend him.

24 January 2025
Unprompted review
Rated 1 out of 5 stars

We are very disappointed

We are very disappointed. We have ordered a refrigerator on Sunday through their website. We paid the amount. Yesterday they are saying the item is out of stock. How it is happening. Still the same product is in stock on their site. Today also they are saying it’s out of stock. How could they this much irresponsible.

22 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We value your feedback and sincerely apologize for the inconvenience caused. Rest assured, we are actively working to resolve this issue. For prompt assistance, kindly reach out to us at support@sharafdg.com and provide the invoice and reference number.

Rated 1 out of 5 stars

They dont ship and don’t refund money!

I placed an order for a toaster on uae.SharafDG.com as part of a promotion on January 12 (Order #W4884723).

On January 13, I received a call informing me that the delivery would be delayed to the next day. I agreed to wait.

On January 14, I got another call saying the item was out of stock and that my order would be canceled. However, after two days, there was still no cancellation update in my account—the order status remained “shipped”, even though the item was not available.

On January 17, I contacted customer service, and they told me cancellations take up to 48 hours, but it had already been longer.

On January 20, I reached out again, and the order was still not canceled in the system. They assured me that a refund had been processed but refused to provide a reference number for my bank. No refund has been received.

This store has:
❌ Not canceled my order in the system for over a week
❌ Falsely claimed that a refund was processed
❌ Continued selling the same item on their website
❌ Held my money, preventing me from ordering elsewhere

I am left without a toaster and without the ability to reorder. The service is absolutely unacceptable.

12 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We are truly sorry for your recent experience. Rest assured, we will inform our management team to enhance our services and operational processes.

Rated 1 out of 5 stars

I am not gonna buy anything from sharaf…

I am not gonna buy anything from sharaf dg online. 1 st i bought a hisense tv and exactly after 1 year display was gone. I thought its unfortunate and spent around 650 aed to fix it . Now i bought one new tv today via sharaf dg app and surprisingly display backlight is black in major part of the screen. Returning it as it is new and within 7days. Their formality to return a non working brand new tv is crazy .

17 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

Avoid at all costs! Price not worth the hassle!

Worst customer service ever! Stupidly trusted you guys for a second time after one delivery experience was shocking and what a surprise - same thing this time! Getting phone calls at 10.20pm to tell me the delivery will be another 30minutes after having it promised before 6pm! Told i would have it before 10pm, then at 10pm told the delivery window was closed, then had a call at 10.15pm from the driver - i'm now in bed after sitting up all night waiting. Then had a call from customer service to tell me delivery was till 11pm which was a lie or the whats app customer service was lying when they said 10pm, or the in store staff were lying when they said 6pm! Then told i can't be promised a time for the next day either and if I want to cancel the order I have to go out of my way to go back to the store to do so and get my refund!
Not acceptable and no one cares! In store experience is painful and so is delivery! Never again!

15 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

I have purchased iPhone 15 pro max from…

I have purchased iPhone 15 pro max from mirdiff city center and interacted with the sales executive Mr. Dewa who completely misguided and gave wrong information about the protection plan which i purchased along with the iPhone. so be careful guys when you buy products from Sharaf DG either from store/online... When i raised the complaint to Mr. Waseem the store supervisor at mirdiff city centre, he simply ignored my complaint.

13 November 2024
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

bad sales excutive

I recently visited your store at Mega Mall and interacted with one of your sales staff, whom I believe is named Prasad. He mentioned that he is a supervisor, but unfortunately, my experience was far from satisfactory.

While explaining the iPhone price and EMI terms and conditions, Prasad made an error in his calculation. When I pointed out the mistake, he admitted it, but I still felt uncomfortable with the accuracy of his information. I politely asked him to cross-check the price, but instead of assisting me, he told me to check with the cashier myself. When I requested that he verify it, his response was, "Why should I check? You check."

I was surprised and disappointed by this unprofessional response. It’s concerning that such behavior was displayed by a supervisor, and it ultimately led me to cancel my purchase. I decided to buy the product from EMAX instead, where I received better service.

I hope that you take this feedback seriously and address the professionalism of your staff, especially those in supervisory roles. Customers expect clear communication, accuracy, and respect, and unfortunately, this was not the case during my visit.

6 January 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We understand your concerns and are dedicated to providing a solution. Please email us at support@sharafdg.com with more information, and we will assist you right away.

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