CRAFTD London Reviews 

7,668
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,963 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product quality, highlighting its durability, shine, and resistance to tarnishing even with daily wear and exposure to various elements. Many appreciate the fine craftsmanship and unique details that make the jewelry feel authentic, with some noting that pieces maintain their new appearance for years. The customer service is frequently described as exceptional, with quick responses, professional handling of issues, and a willingness to offer replacements or store credit. However, some customers also noted issues with the ordering and return process, experiencing delays in replies and difficulties with exchanges or refunds. A few other people also felt that the product quality had decreased over time, with some items breaking, tarnishing, or causing skin irritation, leading to dissatisfaction with the overall experience.

What people talk about most

Product

Users describe positive interactions with product, with many praising the quality and durability of the... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the outstanding craftsmanship and... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, efficiency,... See more

Delivery service

Customers had positive experiences with delivery service, with many praising the unreal speed and quick... See more

Order

People report ambiguous experiences with order processes, with some customers praising quick replacements for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

I have had my Cuban necklace for over a year now. Through sweat, pools, lakes, oceans and everything inbetween, there has been no tarnishing or loss of shine. I recently purchased a Cuban bracelet to... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion accessories shop
  2. Jeweller
  3. Jewellery Designer
  4. Jewellery shop
  5. Men's clothes shop
  6. Online marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(7,668)

1,692 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I bought a bracelet from this company…

I bought a bracelet from this company and it kept falling off. Complained, sent pictures. They said they will send a replacement. Sent original order number yet nothing. Take ages to reply only one agent available

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Tosin,

Thank you for your feedback. I've checked your case and can see that your replacement has already been shipped and is on its way to you. We've also reached out via email to follow up and see if there's anything else we can do to help.

Craftd London

Rated 5 out of 5 stars

Great fast customer service!

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Teddy,

Thank you for your review!

We're glad to hear you had a positive experience with our customer service team and that we were able to help quickly. We appreciate your support.

Craftd London

Rated 3 out of 5 stars

Weak clasp

I have a Cuban chain, the clasp has broken on it twice now and Craftd have replaced it twice. It breaks while I'm sleeping and the weight of my neck pressing against the clasp damages it somehow. I'll go to a nearby jewellers to replace the clasp with something durable because the one by Craftd isn't.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear you've experienced the same issue more than once with your chain.

While we're glad our team was able to replace it for you, we completely understand your frustration with the clasp breaking repeatedly. We appreciate you taking the time to share this feedback, as it helps us identify areas where we can improve.

If you'd like to discuss this further, please don't hesitate to reach out to our support team and we'll be happy to help.

Craftd London

Rated 5 out of 5 stars

The silver chain I got for my son's…

The silver chain I got for my son's 21st birthday is stunning. Unfortunately, the clasp broke and I was offered a replacement or a credit note. I opted for the credit note as the chain was out of stock. The issue was sorted out very quickly. Thank you.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Sophie,

Thank you for your review.

We're sorry to hear about the issue with the clasp, but we're glad our team was able to get things sorted quickly and provide a solution that worked for you.

We hope your son enjoys his chain, and we appreciate your support.

Craftd London

Rated 1 out of 5 stars

Don’t buy anything from CRAFTD

Don’t buy anything from CRAFTD. Horrible quality and a rip off, feels like plastic. And when you return it, they say they never received it! Just lost about $100 for no reason …

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear that you're disappointed with your experience.

Unfortunately, we're unable to locate your order from your Trustpilot review alone. Please either reach out to our support team with your order details, or let the agent you've previously been speaking with know that you've contacted us via Trustpilot so we can locate your case and investigate this further.

We'd appreciate the opportunity to look into this and help resolve it for you.

Craftd London

Rated 5 out of 5 stars

I order two pieces of jewellery a Cuban…

I order two pieces of jewellery a Cuban chain and bracelet. Quick delivery, great quality; with the right measurements the jewellery sit well and u get the value for what you pay for, if not more and very good quality service and a great team. will order more soon.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for your review!

We're glad to hear you're happy with the quality of your Cuban chain and bracelet, and that everything arrived quickly. It's also great to know you've had a positive experience with our team.

We really appreciate your support and look forward to helping you with your next order.

Craftd London

Rated 1 out of 5 stars

FALSE ADVERTISING!!!

FALSE ADVERTISING!!!! Their Life Time Warranty is a scam and they do NOT honor it. Bought my son a cross necklace and the ring that held the cross opened and lost the cross. They insisted on sending a picture.. How are you supposed to send a picture of something that was lost due to cheap and poor craftsmanship.. This company does NOT honor Life time warranty!!!!!!!!!! SCAMMERS!

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Don,

To assess any lifetime warranty claim, we do require photos showing the fault or damage to the item. Unfortunately, as the cross itself was lost, we’re unable to verify the issue or process this under our warranty policy, as lost items are not covered.

We completely understand this is disappointing and appreciate your understanding.

Craftd London

Rated 5 out of 5 stars

I got a gold cross necklace and its…

I got a gold cross necklace and its been outstanding. i wear it 24/7 all the time showers, workouts, every condition you can think of and its been awesome its also a really great price being just under 70 has the quality of 100+ necklace.

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Colin,

This is so great to hear, thank you for sharing this!

We’re really glad your necklace is holding up so well, especially with you wearing it 24/7 through everything.

And really appreciate you saying that about the price vs quality too, means a lot.

Craftd London

Rated 5 out of 5 stars

Craftd has not let me down from the…

Craftd has not let me down from the quality to the quick response and turnaround time on any issues
Thank you Craftd

25 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jimmy,

This is honestly so great to hear. Thank you so much for taking the time to share this.

Really glad you’ve had such a good experience with both the quality and how quickly things get sorted when needed.

Craftd London

Rated 5 out of 5 stars

De details are insane!

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in the jewellery that makes it feel authentic and unique! It feels like they are the only brand actually doing an effort to make something cool!

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you so much for taking the time to leave this review!

We’re really glad you’ve noticed the attention to detail in the pieces. That’s something we put a lot of effort into, so it genuinely means a lot to hear it’s coming through and making the jewellery feel more unique and special for you.

Craftd London

Rated 1 out of 5 stars

Broken and gone in 36 hours…

My son’s girlfriend bought him a £70 bracelet for his 18th birthday. Within 36 hours it was missing from his wrist. He had not taken it off, nor could it slide off so it must have broken off. We cannot find it to prove it has broken, so I am questioning the quality. You would expect it to last quite a long time at that price. She has been offered a £10 voucher by customer services which frankly is not acceptable. Do not buy from here unless you can guarantee that you will catch it when it breaks off. Craftd I think you should do better than this. A young girl has worked 10 hours to pay for that.

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

We’re very sorry to hear about this and completely understand how disappointing this must be, especially as it was a birthday gift.

Unfortunately, under our warranty policy, we do require an image of the item showing the fault before we’re able to arrange a replacement or further resolution. As the bracelet has been lost, we’re unable to confirm whether there was a manufacturing fault, and for this reason we cannot replace lost items.

We’re sorry we couldn’t assist further on this occasion. However, if the bracelet is found, please do reach back out to us with images and we’ll be more than happy to look into this again for you.

Craftd London

Rated 5 out of 5 stars

Great customer service and reliable warranty

I had an issue with one of my rings and contacted CRAFTD to ask about their Lifetime Warranty. Their customer support team was very helpful, polite and quick to explain the available options. They handled the situation professionally and offered me store credit for the value of the item, which I really appreciated.

The products look great, and it is reassuring to know that the brand stands behind its pieces and takes warranty claims seriously. Overall, a very good experience with both the jewellery and the customer service.

26 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Angel,

Thanks for the review. Glad to hear the team could help sort things quickly and that you had a good experience with the warranty process.

Really appreciate the support and happy to hear you’re enjoying the jewellery.

Craftd London

Rated 5 out of 5 stars

Had my chain for years

Had my chain for years, products are very reliable and have no issue with water or general life. I had to go through customer support for an issue and Chloe was incredibly helpful and fast. Very reliable company.

25 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ben,

Thanks for the review. Great to hear your chain has held up so well over the years and that the team could help quickly when needed. Really appreciate the support.

Craftd London

Rated 2 out of 5 stars

Bad customer experience

Product was fine, no complains. I simply didn't like how it looked in person. So I sent it back for an exchange.

But I genuinely had the most horrible customer experience. It was so bad and annoying. They took literally weeks to process my refund!! Maybe going on to like 3ish months. There was so much back and forth, and inconsistencies. For example, I was initially told I can get an exchange. When I sent the product back to them, I wrote them an email and they replied confirming my exchange is being processed. I then followed up a few days later and was asked whether I would like an exchange when it was already confirmed to me the exchange is being processed! THEN I got another email telling me they aren't doing exchanges at this time! That was incredibly frustrating. In the end, i got my refund after several weeks of emailing them.

The product costs 45£. I paid for the shipping the item back to the myself so Im unsure why I was refunded £42 in the end.

I couldn't be asked to email them again.

If any of the CRAFTD team wants to confirm this with me, feel free to reach out and I can show you the emails.

11 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Fazle,

Thank you for taking the time to leave your review.

We’re sorry to hear about your experience with the return and refund process, and we understand your frustration with how this unfolded.

We can confirm your refund has now been fully processed, and we have also arranged an additional refund of the £3 return postage fee.

We have also sent a goodwill gesture to your email as an apology from the CRAFTD team, in recognition of the inconvenience caused and your patience throughout the process.

We really appreciate your feedback, and it’s been shared with our team as we continue improving our service.

Craftd London

Rated 5 out of 5 stars

Only the Best

I bought a necklace/pendant 2 years ago. These items have literally never been taken off my neck whether it be swimming, gym, and everything in between.  The claims they make about their quality are real.  They still look like I just bought them so their lifetime guarantee is simply a bonus. I have been complimented too many times on these items and it feels good every time.  I recently sent an inquiry and the response was lightning fast.  David, thank you for your courteous, friendly and professional approach, it was quite refreshing to know that there are companies who hire individuals like you who take pride in their work.  At the end of the day, Craftd has style, quality, variety and top notch service. That is why they stand apart from the rest and why, Craftd, I will be recommending your products as a lifelong customer.

Thank you,
Preston from Toronto, Canada

22 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for the amazing review, Preston. Great to hear your pieces are still holding up after 2 years of daily wear, that’s exactly what we aim for.

Really appreciate the kind words about the team and the support for the brand. Thanks again for recommending us and being part of the CRAFTD community.

Craftd London

Rated 5 out of 5 stars

Quality jewelry

Quality jewelry, a customer service on top, fast delivery, nothing to complain about.

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nathan,

Thank you for your review! Great to hear you’re happy with the quality, delivery and service. We really appreciate the support!

Craftd London

Rated 4 out of 5 stars

I had issues with returning my order…

I had issues with returning my order and Kushon was so helpful in solving it.

21 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for your review! Sorry to hear you had some issues with your return, but we’re really glad our team was able to help get everything sorted for you.

Craftd London

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service. I bought a necklace 3/4 years ago and have an issue with the clasp.
They've managed to promptly offer me a gift card since the necklace is no longer in stock plus an extra gift for the inconvenience!

21 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for taking the time to leave a review. Glad we could get this resolved quickly and help with a solution.

If you need anything in future, just get in touch.

Craftd London

Rated 5 out of 5 stars

Great products

Great products! Quality made! Outstanding customer service! Top notch business. 5 stars

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jason,

Thanks so much for the great review!

Really glad you’re happy with the quality and our customer service, we really appreciate the support and 5 stars.

Craftd London

Rated 5 out of 5 stars

Amazing customer service!

Amazing customer service!!
My package was lost so I contacted them explaining my situation. They were amazing and give me two chains instead of the one I've bought. All this to say, im very Impressed and happy!

This truly shows that the care and take things seriously.

Ive been a customer since 2022 there product are built to last.

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Josee,

Thanks so much for your review!

Really glad we could sort this out for you and get a replacement sent over. We truly appreciate your continued support since 2022 and are happy to hear you’re enjoying the products.

If you ever need anything, we’re here to help.

Craftd London

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