CRAFTD London Reviews 

7,670
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,957 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, highlighting their durability, fine craftsmanship, and resistance to tarnishing or wear over time, even with daily use. Many people appreciate the unique designs and the perceived effort the company puts into creating distinctive jewelry. The customer service is frequently described as outstanding, with reviewers noting quick, helpful, and professional responses to issues, often resulting in prompt replacements or satisfactory resolutions. Delivery service is also positively mentioned for its speed and efficiency. However, some customers also noted issues with orders, including receiving wrong items, difficulties with returns, slow communication, and unfulfilled orders, leading to frustration and disappointment. A few other people also felt that the quality of some items had decreased over time or experienced issues like chains breaking or causing skin irritation.

What people talk about most

Product

Consumers find product to be positive, with many praising the quality, durability, and stylish designs of the... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the durability... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the speed and efficiency of their... See more

Order

Customers had ambiguous experiences with order fulfillment, with some reporting unfulfilled orders, delayed... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

I have had my Cuban necklace for over a year now. Through sweat, pools, lakes, oceans and everything inbetween, there has been no tarnishing or loss of shine. I recently purchased a Cuban bracelet to... See more

Company replied


Company details

  1. Fashion accessories shop
  2. Jeweller
  3. Jewellery Designer
  4. Jewellery shop
  5. Men's clothes shop
  6. Online marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8k reviews

5-star
4-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(7,670)

1,693 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great products

Great products! Quality made! Outstanding customer service! Top notch business. 5 stars

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jason,

Thanks so much for the great review!

Really glad you’re happy with the quality and our customer service, we really appreciate the support and 5 stars.

Craftd London

Rated 5 out of 5 stars

Amazing customer service!

Amazing customer service!!
My package was lost so I contacted them explaining my situation. They were amazing and give me two chains instead of the one I've bought. All this to say, im very Impressed and happy!

This truly shows that the care and take things seriously.

Ive been a customer since 2022 there product are built to last.

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Josee,

Thanks so much for your review!

Really glad we could sort this out for you and get a replacement sent over. We truly appreciate your continued support since 2022 and are happy to hear you’re enjoying the products.

If you ever need anything, we’re here to help.

Craftd London

Rated 5 out of 5 stars

Great Customer Support

Great friendliness, very fast responses when it came to support, very understanding of wear and tear!

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jack,

Thank you for your review! We’re really pleased to hear you had a positive experience with our support team and that we could help quickly for you. We truly appreciate your support.

Craftd London

Rated 5 out of 5 stars

David and Kishon were both really…

David and Kishon were both really great. They were very timely and helpful. David made sure everything was taken care of and kishon double checked to make sure everything was in order.

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for taking the time to leave a review! We’re so pleased to hear our team was able to help and ensure everything was fully sorted for you. We really appreciate your feedback.

Craftd London

Rated 1 out of 5 stars

The worst company I have ever dealt…

The worst company I have ever dealt with. I ordered a wedding ring off here, it changed colour within 2 weeks, contacted them for a refund, they wouldn’t refund as it was past the refund date. They offered to replace it but they didn’t have the ring in stock. 5 months later, they have sent the wrong ring 3 times, ignore comms for days on end and refuse to refund.
They are con artists and their reviews are clear.

Do not buy from them. Shop elsewhere

16 March 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nina,

We’re very sorry to hear about your experience and appreciate your feedback.

We have responded to your recent emails as we are keen to resolve this matter for you as quickly as possible. However, it appears that part of your latest email may not have come through correctly on our side.

We have resent our response and remain committed to working with you directly to reach a suitable resolution.

Craftd London

Rated 5 out of 5 stars

Quality kit and fantastic customer service

Bought one of their chains. Love it, wear it for everything and never take it off, even when running. After a year of wear, one of the welds broke between chain and clasp. Spoke to their team who sent an instant replacement under their lifetime guarantee. This is the best service I have ever received from a Jewellery supplier. Can’t thank them enough.

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey James,

Thank you for your review. We’re glad to hear you’ve been happy with your chain and that our team was able to quickly assist under the lifetime guarantee when the issue came up. We appreciate you taking the time to share your experience.

Craftd London

Rated 5 out of 5 stars

Craftsmanship is fantastic my husband…

Craftsmanship is fantastic my husband is a mechanic and his wedding band still looks brand new postage is good normally a couple of weeks and excellent communication with the seller I highly recommend this company

22 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Lilac,

Thanks so much for the great review! We’re really glad to hear the ring is holding up so well. We also really appreciate the kind words about our communication and shipping.

Craftd London

Rated 5 out of 5 stars

Great customer service and mind blowing…

Great customer service and mind blowing product

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Lilac,

Thanks for the great review! We’re really glad you’re happy with both the product and the service, we appreciate the support.

Craftd London

Rated 4 out of 5 stars

Not cheap but worth it

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and simple, I’d buy again

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jav,

Thanks for the review! We’re really glad you like the quality and shine. Sorry to hear the chain broke, but happy we could get it replaced and make the process easy for you. Appreciate the support!

Craftd London

Rated 5 out of 5 stars

Very impressed with the service…

Very impressed with the service received. Had an issue with the product and all got resolved within 24 hours. Happy with new products purchased.

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Emmanuel,

Thanks for the great review! Glad we could get everything sorted quickly for you, and even better to hear you're happy with your new pieces. Appreciate the support!

Craftd London

Rated 5 out of 5 stars

Great quality and durable pieces

Great quality and durable pieces. I've made 2 orders now and both times I've been amazed by the quality and feel of the chains and bracelets. Would definitely recommend buying for a gift or for yourself.

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Joshi,

Thanks for your review and for placing two orders with us. We really appreciate the support. Glad to hear you’re happy with the quality and durability of the pieces.

If you ever need any help, feel free to reach out.

Craftd London

Rated 5 out of 5 stars

Issued store credit for damaged chains…

Issued store credit for damaged chains several years after purchase without any hassle

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for your review, we’re glad we could help resolve the issue for you. We appreciate you taking the time to share your experience.

If you ever need anything else, feel free to reach out.

Craftd London

Rated 5 out of 5 stars

I had a bad experience so I did and…

I had a bad experience so I did and when I get on to craftd team they got back to me and help me ever way that could.i have my new chain on the way .and i will keep getting my chains and ring from here .i want to say thank yous for all your help

19 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for sharing your experience. We’re sorry to hear things didn’t start off well, but we’re glad our team was able to help get things sorted for you.

Your replacement chain is on the way, and we really appreciate your continued support. If you ever need anything else, just let us know.

Craftd London

Rated 5 out of 5 stars

Had an issue with my necklace

Had an issue with my necklace, however customer service were very responsive and resolved this for me within 24 hours. Never had such a prompt response and solution to an issue before.

12 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ashley,

Thanks for your feedback. We’re glad our team was able to resolve the issue quickly for you and appreciate you taking the time to share your experience. If you ever need anything else, just let us know.

Craftd London

Rated 5 out of 5 stars

Fast and problem solving approach made…

Fast and problem solving approach made everything easy. I stated what is needed, and it was delivered

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Samil,

Thanks for the great feedback. We’re really glad the process was straightforward and that we could get everything sorted for you quickly. If you ever need any help in the future, feel free to reach out.

Craftd London

Rated 5 out of 5 stars

Great response time

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jojo,

Thank you for the feedback. We’re really glad to hear you were happy with the response time. If you ever need any help in the future, our team will be here.

Craftd London

Rated 1 out of 5 stars

I placed an order on Saturday

I placed an order on Saturday. I haven't had any updates or responses from the company.

I feel robbed so iv tried to cancel

Theres no number or way to contact them they just ignore your messages

Order UK930051

The order should be on the way to me by now. Nothing no updates nothing.

They responded to the cancellation but not my order queries. So now the jokers have cancelled the order 🤣🤣🤣🤣🤣

DO NOT USE THESE COWBOYS

16 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Joseph,

Thank you for your review.

Our response timeframe is up to 24 hours; however, we were able to reply to your message within around an hour. At the time of our response, your most recent message indicated that you no longer needed the product and wished to cancel the order, so order UK930051 was cancelled in line with that request.

Your refund has already been flagged with our finance team and will be processed back to your original payment method within 1–3 working days.

If you need any further assistance, please feel free to reach out and we’ll be happy to help.

Craftd London

Rated 1 out of 5 stars

Scammers

I ordered some jewellery which was to big so I returned if only for them to not refund me for ages so I threatened litigation and then they sent back half so then I sent loades of email trying to get the rest of my money so I had to contact PayPal and then they refunded my money after I provided enough evidence.

Absolute scammers I would highly recommend that you stay clear of them.

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi James,

I’m really sorry to hear that you were only refunded for part of your order. I’ve checked your return and can see that both items were returned within the correct timeframe.

This is clearly not the experience we want any of our customers to have. Please rest assured that this is not intentional, and it appears to be a genuine error which we are keen to investigate and resolve as quickly as possible.

We’ve reached out to you via email so we can look into this further and understand exactly what may have happened. Once we have the details, we’ll make sure the issue is put right.

Thank you for bringing this to our attention.

Craftd London

Rated 1 out of 5 stars

Pathetic, Disgusting Slimy Scam e-Commerce Company

Typical cheap, slimy, pathetic online e-commerce scam - 100% focus on buying instagram ads, 0% focus on product quality, 0% focus on customer service.

I tried to purchase the Guidance pendant (gold). First, I got a generic "system error - please try again" when trying to buy the pendant and matching chain, which they offered a discount on. Had to ping customer support for 3 days just to get a first response on the tech issue. When they did reply, they said the matching chain was sold out - when I asked if I could buy a different chain and get the discount, they blew me off. CRAFTD customer support goes out of their way to be UNHELPFUL, I've never seen anything like it before. So I decided to just buy the pendant and get a chain locally. Their loss.

It gets worse...
The website clearly showed that the pendant would have 4 uniquely coloured inlays - red, blue, green, and white. The product I received only had red, green, and 2x pale white. This completely changes the aesthetic - now it looks tacky, vaguely Italian guido-style, not what I wanted at all. Should also mention that the product is smaller and significantly lower-quality overall than the photos. It looks like cheap plastic, the CZ gems are missing. Just terrible.

Again, I had to send 7 different messages to CRAFTD support and wait a week before even getting a first response. When they did decide to reply, the agent's first message told me "please don't send multiple messages, it backs up our queue." That's right - I was scolded by customer support for.... asking for support. Just utterly pathetic.

So in summary, just avoid this scam - they will send you cheap, fake Temu / Alibaba versions of what they advertise, and then ignore you when you ask for a refund.

8 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Alan,

We’re sorry to hear about your experience and appreciate you taking the time to share your feedback. This certainly isn’t the standard we aim to provide.

Please reach out to our support team at hello@craftdlondon.com with your order details so we can review this for you and work toward a resolution.

Craftd London

Rated 4 out of 5 stars

The ability of the CRAFTD customer…

The ability of the CRAFTD customer service to communicate and provide me with the information regarding the tracking of my package. I also appreciate CRAFTD giving me back $10 store credit.

In light of the previous reviews, I hope the product I have acquired is real and won’t tarnish.

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for your review. We're glad our team could help with your tracking and that you received the store credit.

Please rest assured our pieces are made with high-quality, tarnish-resistant materials. If you ever have any issues, our team will be happy to help.

Craftd London

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