Vanguard Asset Management Ltd Reviews 

5,289
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,606 reviews, reviewers overwhelmingly had a great experience with this company. People frequently share that the staff is exceptionally helpful, patient, and deeply knowledgeable, making it very easy to navigate complicated pension options and investment procedures safely. Consumers genuinely appreciate the rapid response times and the smooth, highly accessible support available through both direct phone calls and everyday online chat services. Some reviewers were not happy with occasional difficulties involving confusing platform interfaces and slightly less straightforward account management tools. A few people also mentioned experiencing frustrating roadblocks when trying to sort out administrative details or resolve complicated tax code inquiries.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful and knowledgeable during calls. Reviewers frequently... See more

Customer service

Customers consistently note positive experiences with customer service, praising agents for being patient,... See more

Service

Customers report a high level of satisfaction and positive experiences with the service provided. Reviewers... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting that setting up accounts and... See more

Response time

People report positive experiences with response_time, frequently highlighting very quick replies and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had a query regarding the transactions in my SIPP, which I raised with Vanguard via a secure message. Heena not only answered my query but because it was quite complicated she rang me to explain... See more

Company replied

Rated 5 out of 5 stars

The main benefit I have found is they have a phone number I can call and discuss my account and non-advice questions in relation to what I want to do. The process to make investments is relatively... See more

Company replied

Rated 5 out of 5 stars

I wish I had known about Vanguard years ago. I switched my pension to them about four years ago and the fund performance was far better than my previous provider. More than that, I found the staff to... See more

Company replied

Rated 5 out of 5 stars

Ahmed asked me to write a review if I could, so here I am - I have a S&S ISA & a private Pension invested with this company. Whenever I've phoned to ask for assistance, I've come across very helpful... See more

Company replied


Company details

  1. Asset manager services
  2. Investment service
  3. Pension fund

Written by the company

WE FIRST STOOD UP FOR INVESTORS IN 1975 AND WE HAVEN’T SAT DOWN SINCE. Vanguard is a different kind of investment company.

Vanguard Asset Management Ltd

Written by the company

VALUE TO INVESTORS | We want to give everyone the best chance of success with our low-cost, uncomplicated investments.
We first stood up for investors in 1975 and we haven’t sat down since. Vanguard is a different kind of investment company.

Contact info

4.8

Excellent

TrustScore 5 out of 5

5k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(5,289)

1,630 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Spoke to Ahmed

Spoke to Ahmed about charting performance for their Lifestrategy funds. He wss knowledgeable and friendly, directing me to the right place in their website.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Andy,

Thank you for leaving a review. We’re pleased Ahmed was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

SIPP assistance with Vanguard.

I have had a SIPP with Vanguard for a while and considered other providers; although with their new ETFs they have introduced there is no need to change.

The reason for being with Vanguard are the backup service they provide and the clear presentation of their website dashboard. I am considering moving into drawdown and had a telephone conversation with Kamran who was very helpful and profesional in his explanation of how to go through the process.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Paul,

We're glad you had a great experience. Thank you for your positive feedback following your interaction with Kamran, we appreciate it.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Vanguard Adviser Review

I normally don’t write reviews, but I received such exceptional service today that I felt I had to share my experience.

When you’re investing on your own, it can feel quite daunting. You may have questions, worry about making the wrong decision or even be sceptical about whether there is actually anyone available to help you when you need guidance.

I was pleasantly surprised to discover that there is support available. I spoke with Ahmed from the Vanguard Asset Management team, and he was absolutely brilliant. He was professional, knowledgeable and most importantly, patient. He took the time to answer all my questions in a way that I could understand and guided me through the website step by step.

What stood out to me was that I never felt rushed or made to feel like my questions were insignificant. I genuinely felt listened to and supported.
For anyone who is hesitant about investing because they feel they have to figure everything out alone, my experience today has shown me that help really is there when you need it.
Thank you, Ahmed, for such an excellent service. You made what initially felt complicated feel so much easier and gave me real confidence moving forward.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Ifeoma

Thank you for leaving such a nice review. We’re pleased Ahmed was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Vanguard platform / customer service

Ahmed was very helpful, enthusiastic and practical - brilliant customer service! Big fan of the Vanguard platform in general too.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Charles,

Thank you for leaving a review. We’re pleased Ahmed was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Excellent staff

’ve been using Vanguard for five years, and I’ve always found everyone I’ve spoken to very helpful and efficient.

Most recently, I spoke to Edward, who helped me with a particular issue and got back to me promptly with clear, straightforward instructions.

I also ask a lot of what might be considered “stupid questions”, but no one at Vanguard has ever made me feel stupid for asking them. Everyone I’ve dealt with has been patient, helpful and professional.

Thank you, Vanguard, for providing such consistently good customer service.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Robert

Thank you for leaving such a nice review. We’re pleased Edward was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 1 out of 5 stars

don't trust Vanguard

It is strange how another web-side give :
1.4 stars on vanguard all review
(366) 151 reviews in the last 12 months

MY ESPERIENCE with Vanguard IT was horrible!!
DON' Trust this WEBSIDE
do other ricerce
I think they pay the people to do a good review

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Great Platform & Excellent Customer Service

I have a SIPP and an ISA with Vanguard and contacted them with a query relating to pension draw down rules/processes. My call was answered within 3 rings and by the correct department (no waiting for 10 minutes for your call to be answered and then finding your call has to be re-routed to another department, as has become the norm with so many other companies!). Heena was brilliant - friendly, professional and hugely knowledgeable - they were able to answer my query immediately and also offered additional information which was helpful and appreciated.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Craig

Thank you for leaving such a nice review. We’re pleased Heena was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Pension tax free drawdown advice

Kamran went through the withdrawal options very thoroughly. Patient, helpful advice given. Highlighted an area I needed to clarify with both my pension providers and HMRC. The follow up letter summarising the points discussed will be an invaluable reference tool when completing the withdrawal form and it will be a useful aide-memoire for the conversation.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Thomas,

We're glad you had a great experience. Thank you for your positive feedback following your interaction with Kamran, we appreciate it.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

I had the opportunity to speak with…

I had the opportunity to speak with Ahmed from the team, and I was particularly impressed by his exceptional patience. He articulated the information with remarkable clarity and simplicity. I am very grateful for his dedication and the time he invested. Thank you once again.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Vandana,

Thank you for leaving a review. We’re pleased Ahmed was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Zed is very good customer service

Zed is very good customer service
he is explaining very clearly I can understand what he told me
Thanks Zed

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Issathul,

We're glad you had a great experience. Thank you for your positive feedback following your interaction with Zed, we appreciate it.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Speedy and helpful advice

Speedy and helpful advice from Hassan via the chat

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Kate,

Thank you for leaving a review. We’re pleased Hassan was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 1 out of 5 stars

Terrible website changes

Vanguard have this morning dropped the old style web interface, without warning, and replaced it with the new style which is missing key information. The 'Total Return' value is gone, for example, which was my daily method of checking progress. This number now has to be manually computed from the various pots. The new design is inferior to the old and frankly embarrassing when compared to the competition like Trading212 or ii or Freetrade.

25 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi,

Thank you for taking the time to write us a review. Your feedback about our website is highly appreciated as we are always looking to improve our service.

I can see our team have reached out to you regarding this already.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,

The Vanguard Team

Rated 5 out of 5 stars

Very easy to start and brilliant phone…

Very easy to start and brilliant phone support. Ahmed was superb in helping me manage my ISA transfer.

24 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Neil,

We're glad you had a great experience. Thank you for your positive feedback following your interaction with Ahmed, we appreciate it.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Excellent customer service

Financially, Vanguard has made excellent returns for my Stocks and Shares ISA.
When I have needed information or assistance by phone,
nothing was too much trouble for the Vanguard staff who helped me. Aneesa was particularly patient and supportive when I called today.

24 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Mrs Bartlett,

Thank you for leaving a review. We’re pleased Aneesa was able to help and appreciate you letting us know!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Excellent Customer Service

I am a customer but not someone who is highly ‘skilled’ with finances. I had decided to open another Vanguard account and had transferred cash to my Vanguard in readiness to invest. In the beginning I decided to transfer a smaller amount just to ensure the transaction went through without any hiccups - it did. Next, I wanted to add another lump sum and for whatever reason I simply couldn’t do it . I was so frustrated at myself and decided to use the Vanguard ‘Chat’ option. After a short time I was connected to ‘Jade’. Jade was marvellous! She could not have done more to assist me - she ‘listened’ to my issues and guided me through the process. I had clearly got myself muddled but Jade never ‘let on’! Jade was so patient, helpful and also professional - she had the perfect ‘balance’ and as such, I never felt uncomfortable or hurried. Jade ensured that I was completely satisfied with everything before we closed the Chat. She not only guided me through the process, she also offered advice that genuinely was useful. I felt so comfortable and at ease - super customer care! Please pass on my thanks to Jade.
This morning I had another query and although it was a ‘quick’ one, this time I was put through to ‘Nicola’ on ‘Chat’ and she too, was excellent.

21 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Jessica

Thank you for taking time to leave such a detailed and kind review!

We’re pleased Jade & Nicola were able to help and left such a strong impression and will be sure to pass this on to them.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Dorcas dealt with my enquiry very well…

Dorcas dealt with my enquiry very well and quickly . Thank you again Dorcas.

24 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Paul

Thank you for taking time to leave a review!

We’re pleased Dorcas was able to help and appreciate you letting us know.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Customer service is fantastic

Customer service is fantastic - had a little issue with actioning a withdrawal so used the live chat feature, and the advisor I spoke to (Mariam) solved my problem in a quick and friendly manner. Very happy with the experience as I didn't have to phone up or anything, it was all done through chat which is so much easier.

24 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Connor

Thank you for leaving us a review.

It is really appreciated and it's great to hear that Mariam was there to help when you needed support.

We’ll make sure we pass your kind comments on.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

great customer service from Robert B

received a call from Robert B to start my pension withdrawal. He was very helpful and talked me through all the options

24 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Donna

Thank you for taking time to leave a review.

We’re pleased Robert was able to help with your Pension and appreciate you letting us know.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 1 out of 5 stars

Terrible unhelpful and unreasonable company

I had an account, well still do, as I haven’t figured out how to leave them yet. I was working when I opened the account and had a work mobile. As during the working day we were not supposed to have our personal mobiles on I gave my work mobile number to open the account. Now a couple of years later I retired and went to look at my account. I have the account details and all the login stuff, account number and password. But then it said it wanted to text me a code. Now obviously I don’t have that mobile any more but still have the same email I gave them. So I contacted customer services and explained. We went through lengthy id checks, name, address, postcode, NI number, email address etc. And after all that I was told it was still no good I couldn’t access my account without access to the mobile I no longer have. So I asked to speak to the supervisor and asked them to verify my login via email not text. I was told he would sort this out. The got an email saying no they couldn’t do it. Leaving me unable to access my account. I was then told I would have go to a solicitor, take 3 sources of photo id, and get them to certify the documents. Then send them by registered post to vanguard and they would consider changing my mobile number. I felt this was unnecessarily complex and expensive so made a complaint. They got back to me by email and said they had responded by secure document to my account. Which of course I cannot access. I tried contacting the financial regulator but they said they could only look into it if I sent them the response from Vanguard which obviously I cannot access. I will be forced to spend a lot of money and time in order to get away from these totally unhelpful people. Avoid them like the plague.

31 January 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Tessala

Thanks for your review and we’re sorry to hear of your experience.

We reached out to ask for more information via Trustpilot so we could try and help further to resolve this for you.

If you can kindly either respond to that request or contact our customer support team we would be happy to help get this sorted for you.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

I opened a SIPP Account with Vanguard…

I opened a SIPP Account with Vanguard about 2 months ago and Elliot B @ Vanguard was very helpful in ensuring a smooth and timely transfer of my funds from L&G to Vanguard.

19 August 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Chike

Thank you for leaving us a review.

It is really appreciated and it's great to hear that your transfer was smooth and Elliot was able to help when you needed support.

We’ll make sure we pass your kind comments on.

Yours sincerely,
The Vanguard Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look