While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly highlighting the shampoo and conditioner bars, for their positive impact on hair health, growth, and shine. Many users report healthier scalps, softer hair, and a reduction in issues like frizz and hair fall. The quality of the products, including their natural ingredients and pleasant scents, is frequently commended, with many reviewers expressing that Viori has become their exclusive choice for hair care. However, some customers were not happy with issues related to their body wash bar orders, including not receiving the product or experiencing discrepancies in scent between shampoo and conditioner bars in a set. These experiences, while not reflecting the overall sentiment, led to some dissatisfaction regarding specific product consistency and order fulfillment.

What people talk about most

Product

Reviewers highlight positive aspects of product quality. Many customers express satisfaction, noting that... See more

Quality

Customers consistently note positive experiences with quality, praising how products have transformed their... See more

Based on these reviews

Rated 5 out of 5 stars

Viori absolutely changed the game for me! My scalp was itchy and flaky, and i kept having poor reactions to my tried and true products. From my first wash I knew this was my new go to. My scalp is hea... See more

Rated 5 out of 5 stars

Absolutely love Viori products! My hair was falling out so bad a couple years ago and nothing helped till I started using Viori and it save my hair! Will never use anything other then Viori!

Rated 5 out of 5 stars

I love this company’s products and their customer service. Top notch in my opinion. Been using their shampoos and conditioners for years now and it has changed the health of my hair for the better 100... See more

Rated 5 out of 5 stars

As a hair stylist I see lots of different hair and have used lots of products. My clients with the healthiest and longest hair use Viori! I absolutely love it and recommend it often!

Rated 1 out of 5 stars

I would not recommend this merchant. I placed an order and the first problem is that I did not authorize a recurring subscription. The second problem is an order number was not provided in the 4 ema... See more

Company replied

Rated 1 out of 5 stars

I do not recommend buying from this seller. They deceive both customers and partners.

Company replied

Rated 5 out of 5 stars

This product quite LITERALLY changed my hair growth !! The customer service is also A+ ! Happy to have my subscription with them and I don’t plan on stopping it any time soon! Great quality, great pro... See more

Rated 5 out of 5 stars

I’ve used Viori for years on me and all of my kids! I get asked what I use all the time! I don’t understand the bad comments about subscriptions because it’s super upfront and easy? You either click... See more

Rated 5 out of 5 stars

I started using Viori years ago and it’s helped my overall hair health. I’m so impressed with the way they make their products - I know where everything comes from. Customer service is so great as wel... See more

Rated 5 out of 5 stars

I tried the sample shampoo bar. The order arrived fast. The shampoo bar made my hair so soft, shiny and smell nice. I also noticed my hair stayed clean for a couple days which normally my hair gets gr... See more

Company replied

Rated 5 out of 5 stars

I have used a wide range of salon shampoos and conditioners and my hair has never felt cleaner than when I've used Viori's products! I will be a customer for life

Rated 5 out of 5 stars

I LOVE VIORI! They have stellar products! My hair has never been in better shape, and I love their dry shampoo. Every product smells amazing! For the quality of the products, I feel their products... See more

Rated 5 out of 5 stars

My hair has never been so soft and it's helped my hair grow so fast! This is now the only shampoo and conditioner I'll use, I love it!

Rated 5 out of 5 stars

I have used Viori for years and I really like their products! I’ve done the subscription and just one time purchases. Very easy to navigate the subscriptions and they send you email reminders before y... See more

Rated 5 out of 5 stars

Switching to viori is a must!! Better ingredients for your hair! Easy to buy, use, and do a subscription without any hassle. Truly recommend!!

Rated 5 out of 5 stars

I’ve been using Viori since their kickstarter campaign. My hair looks and feels beautiful and has grown a lot! I highly recommend their products. I also love their body wash products. Fantastic produc... See more

Rated 5 out of 5 stars

Love the hair products! They smell great, make my hair feel amazing and so clean. Love the customer service as well! 10/10 recommend! Give em a try it’s worth it!

Rated 5 out of 5 stars

One of the things I loved about the bars I bought was how long they lasted. Also, they smell incredible. Highly recommend

Rated 5 out of 5 stars

I love Viori it’s the only shampoo and conditioner I use! Also my subscription is so easy I can change my dates so easily also it’s so easy to get ahold of lyndsi and she helps me with any thing I n... See more

Rated 3 out of 5 stars

First I want 2 say I love the way the citrus zest clarifying shampoo & conditioner bars clean my hair & leave it so soft. The conditioner bar doesn't smell anything like the shampoo bar. The shampoo b... See more

Company replied

Rated 5 out of 5 stars

I love how long their shampoo and conditioner bars last! And how they smell! I’ve tried a few different ones and have been happy with each. Have never had a problem with their service.

Rated 5 out of 5 stars

My sister got me shampoo & conditioner for my birthday and I’m obsessed!! It makes my hair feel so much healthier!

Rated 5 out of 5 stars

I’ve been using Viori since 2020 and I LOVE it! I won’t use any other shampoo again. My hair has transformed since using Viori! I love the scents and have tried almost every bar. I love how easy it is... See more

Rated 5 out of 5 stars

I have loved every product I’ve tried from Viori. The fragrance free line has been especially great for my sensitive scalp. It has completely helped my hair health and has made my hair grow longer tha... See more

Rated 5 out of 5 stars

My experience with viori has been nothing short of exceptional. I’m so impressed with not only the product but the values and kindness in the company itself. I’m a hairstylist of 7+ years and I’ve bee... See more

Rated 5 out of 5 stars

I’ve been using viori for over a year now and my hair has never felt better!! It’s grown so much and gotten so healthy. I’ve also done their headspa a few times and am obsessed!! It is AMAZING!!! I re... See more

Rated 5 out of 5 stars

I love the shampoo and conditioner! Great product and the company is great to work with! Would definitely recommend!

Rated 5 out of 5 stars

Love love love Viori! I’ve been using it for 3 years now and it has helped my hair so much! I have textured frizzy hair and it completely takes away my frizz. I will say, you have to find the right ba... See more

Rated 5 out of 5 stars

I’ve used and recommended viori for two years now. Great product with a beautiful brand story and environmental initiatives.

Rated 5 out of 5 stars

the best thing i ever did for my hair! i love viori and everything they stand for. the retail room is amazing because i get to smell everything!!

Rated 5 out of 5 stars

I have been using viori for about a year now and I have loved using it! Would definitely recommend to anyone that is looking for something that smells good and makes your hair look good!


Company details

  1. Hair product shop
  2. Cosmetic Products Manufacturer
  3. Health and beauty shop

Written by the company

Our mission is to create highly-effective, natural cosmetics that preserve the values and traditions of the Red Yao Women. For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. They developed a distinct culture centered around rice cultivation and hair care. By using the nutrient-rich, Longsheng rice and rituals passed down mother-to-daughter for centuries, the Red Yao women have developed a completely natural method to achieve long, strong, healthy hair that doesn’t grey with age. With only 300 tribe members remaining, we feel it our responsibility to share their story with the world. We work directly with the Red Yao villagers to source their rice, at a premium, to add into our shampoos and hair care products. We use the same Red Yao techniques and rituals, developed over centuries, to hand-make and craft our cosmetics. Due to economic pressures, the Red Yao traditions are vulnerable to extinction within a generation. Along with sourcing rice at a premium, 5% of Viori’s profits go directly back to the Red Yao tribe and preserving the Longsheng area. To learn more, go to www.viori.com.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

535 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I LOVE VIORI!!!

I LOVE VIORI!

About a year ago, I developed a horrible skin allergy to chemicals that act as preservatives in body cleaning products. It left me with head to toe hives, and even swollen eyes. It was awful. I found VIORI, and this is truly been a game changer for me.

Most clean products that I don’t react to leave a weird film in my curly hair. VIORI always leaves my hair feeling clean!! It leaves my hair soft, less frizzy, and light. Also, their ingredients are clean as well, and my skin is finally hive free.

Thank You VIORI! You were an answer to my prayers!

30 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Elizabeth! We are ecstatic to hear your experience with Viori.  On the Think Dirty platform, our bars would be rated a 0 meaning our ingredients are completely free of substances or chemicals that are harmful to you or the planet.. we are so glad to hear that clean beauty products from Viori helped your condition. Thank you for your review! ♥

Rated 5 out of 5 stars

A life changing shampoo

A life changing shampoo. It improved the quality of my hair!

30 November 2021
Unprompted review
Viori logo

Reply from Viori

YES! We are so happy to hear that! Thank you for your review, it made our day!

Rated 5 out of 5 stars

Highly recommend

I love the shampoo, conditioner and bamboo comb! So light & volumizing, and smells great. I don't plan on switching hair care products anytime soon. Highly recommend!

29 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Alicia! We thank you for your kind words and positive review! We are thrilled that our bars are working for you!

Rated 5 out of 5 stars

Great Product

Great Product
My husband and I have been using Viori Shampoo for 3 + months and we agree that Viori is the best. It smells divine, lathers wonderfully and leaves hair clean and soft. I'm partial to the Hidden Waterfall scent.
The product is quick to ship and you can purchase from their website or from amazon if you prefer. No complaints from me.

29 November 2021
Unprompted review
Viori logo

Reply from Viori

We agree that Hidden Waterfall is pretty great! We are very happy to hear that you and your husbands experience has been a good one. Thank you for your review Clarisa!

Rated 4 out of 5 stars

Love the shampoo bar and conditioner

Love the shampoo bar and conditioner. They last a long time a do a great job cleaning and conditioning my hair. The ordering experience is simple and I get my products with no problem all the way to Alaska.

29 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Laura! We are thrilled to hear about the smooth experience you've had getting your products in Alaska. Thank you so much for your support.

Rated 5 out of 5 stars

I looooove Viori

I looooove Viori. All of it, from the benefits it has done to my hair, leaving it fresh clean, to the gorgeous smell that takes me places , to the wrapper it comes in. But definitely a shampoo bar with a cause. Thank you for this creation! My bars lasts me more than the conventional shampoos out there.

28 November 2021
Unprompted review
Viori logo

Reply from Viori

We looooove YOU! Thank you for taking the time to write about your experience. We have the best customers!

Rated 5 out of 5 stars

Love this shampoo

Love this shampoo! Smells amazing, leaves my hair soft but full with great shine.

28 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Mary! We are truly happy to hear that your hair is soft and shiny after using Viori shampoo! Thank you for your review. ♥

Rated 5 out of 5 stars

This is the best shampoo ever

This is the best shampoo I have ever used on my hair. It makes lots of lather but is so gentle. And the conditioner makes my hair soft but not limp. It’s the only shampoo I purchase now. I got the set with the bamboo containers for my daughters birthday and now she’s hooked on it. I cannot say enough about this product. Just try it one time and you will love it.

27 November 2021
Unprompted review
Viori logo

Reply from Viori

Mary, your review made our day! ♥♥
Thank you for your support and for sharing us with your daughter. We are so glad you both have had such a great experience with Viori and we very much appreciate your support!

Rated 4 out of 5 stars

Beautiful shampoo

Smells amazing and gets hair nice and clean! Bonus: the packaging is probably the most beautiful I've ever seen for a beauty product!

27 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Nat! Thanks for sharing your thoughts! We think our packaging is pretty great too! ☺Even better, our packaging is biodegradable, sustainable and recyclable.
We are so happy to hear about your experience!

Rated 5 out of 5 stars

Traditional shampoos leave my scalp…

Traditional shampoos leave my scalp itchy, my hair dry and frizzy not to mention causing skin irritation! I switched to this brand of shampoo bar and conditioner and I couldn’t be happier! My hair is soft and full and not itchy at all. The bars last a long time, they are easy to travel with. I will never go back to traditional shampoo and conditioner

27 November 2021
Unprompted review
Viori logo

Reply from Viori

Christine, we couldn't do this without the amazing support of customers like you. Thank you!
We love hearing about our customers hair journey from traditional shampoo and conditioners to Viori bars. We are SO happy that you are happy! Thanks for sharing your review! ♥

Rated 5 out of 5 stars

Good for me while paying it foward

Looking for a product that won't destroy your hair, well that was me. Not only doing something good for your hair but good for humanity also. This bar shampoo and conditioner won't strip your hair. It will leave your hair clean and soft with a lovely fragrance that you can enjoy for the rest of the day. In your purchase you are also supporting a worthy cause, what couldn't be better.

27 November 2021
Unprompted review
Viori logo

Reply from Viori

Leanne, did you know that with every purchase a portion is used to help preserve the Longsheng mountains, create educational opportunities for the Red Yao children and provide care for their elderly.. so thank YOU for your support! ♥
We are so happy to hear that your experience with our products has been a good one. Thank you for sharing your review.

Rated 5 out of 5 stars

I bought both the shampoo and…

I bought both the shampoo and conditioner bars...I noticed how soft and manageable my hair was especially after using the conditioner bar. I also noticed less hair was falling out when I brushed it after a few weeks. The bars have lasted me about 3 months with both me and my daughter both using them and I love the fact, I don't have to use or throw away plastic bottles anymore. I will never go back to using commercial shampoos or conditioners again...try these bars...they are amazing and smell amazing too. ☺️

27 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi there! Seeing that you've had such a positive experience is the best thing we could hope for! Your review means a lot to us. We are happy to hear that you and your daughter now have soft and manageable hair. Thank you for being an amazing customer!

Rated 5 out of 5 stars

I really like the product

I really like the product, it leaves my hair very clean, soft and conditioned without feeling slippery. It never gets oily in between washings, and my flaky scalp has completely cleared up.
Don't forget that this company is still very much "for profit" and I suggest you read this article by Melissa Chan, "Viori Beauty — Cultural Appropriation in The Name of White Saviorism"
I'm not sure how much the Red Yao tribe needs help (interference?) from Lynsie Galbraith, but they certainly deserve credit and recognition.
This doesn't detract from the fact that I find the product excellent, I like the little "bamboo steamers" as it keeps the cakes dry between use.
I've never used a cake shampoo before and was searching for something with less plastic packaging and I am extremely happy with my purchase. It works great on my long, coloured and over-50 hair.

26 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Maureen, Thank you for your review! We appreciate honest feedback! As our Co-Owner, Lynsie Galbraith, responded back to Melissa Chan's article saying she knew she wanted to "create a source of revenue if I really wanted to help them (The Red Yao) and make a difference in their community. So, with the help of 8 others, Viori was created with the main purpose of generating money to give back to this tribe in need." As most businesses are, we are a for-profit company, however with that profit 5% goes back to the Red Yao. Without the Red Yao Tribe, Viori wouldn't exist. ♥
We are truly thrilled that you have had a good experience with your Viori products and that you like your Bamboo Bar Holder. Thank you for being an amazing customer! We appreciate you!

Rated 4 out of 5 stars

Great smell, great product

Love the citrus smell, it lingers the whole bathroom. One downside when it comes to delivery in the summer, either shampoo nor conditioner can't stand the heat. I also wish the conditioner would be mold the same like the shampoo, instead being some what chipped square.

26 November 2021
Unprompted review
Viori logo

Reply from Viori

We are SO glad you are loving your Citrus Yao bars.. we love that scent as well!
Just so you are aware, the conditioner bars are designed to have that uneven, bumpy texture.. we love it because the bumpy, raw shape is reminiscent of the mountainous landscape in Longsheng. And the next time you order in the summer months we would love to shrink wrap your conditioner bar in our eco-friendly, biodegradable shrink wrap!
Thank you for your support! ♥♥

Rated 5 out of 5 stars

I love everything about Viori

I love everything about Viori. I will never use liquid shampoo again! I love the light fresh fragrance and the beautiful results on my hair. Thank you Viori for existing!

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi Josephine, your lovely comment made our day! We are really and truly so happy to hear about your beautiful results. Thank you for sharing! ♥♥♥

Rated 5 out of 5 stars

I love this product after having covid…

I love this product after having covid and loosing my hair and what I had was so dry and brittle.I ordered this and my hair felt so soft and as repeated use my hair started growing back I had little hairs everywhere.Now my hair is soft and manageable .I am a hairdresser and was very sceptical of a bar shampoo and conditioner .But I have fallen in love with Voiri .i have tried all of them and highly recommend .I even tell my customers to order it .

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Yes!! This is what we love to hear! To have new hair growth after losing it is such a great feeling. We are thrilled about your experience with our bars.
Thank you for telling your clients about Viori. As a small business, we appreciate that more than you know! Thank you for your support.

Rated 5 out of 5 stars

Viori bars are awesome

Viori bars are awesome. They leave your hair clean and silky. They smell heavenly and are long lasting. The company also helps support the Red Yao tribe.

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Julie, YOU are awesome. With your Viori purchase you are also helping support the Red Yao. We're so happy to hear that you love your shampoo bars! Thanks for being a great customer. ♥

Rated 5 out of 5 stars

Viori hair products are fantastic!

I’m delighted to have discovered Viori hair products, and I can honestly say my hair has never looked better. I feel so strongly about Viori shampoos and conditioners, my best friend and my daughter are receiving them for Christmas!

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Juanita, WE are delighted that your hair is looking it's best and to have you as a customer! ♥ Thank you for giving bars as gifts to your loved ones.

Rated 5 out of 5 stars

Love this cake shampoo

Love this cake shampoo. I makes my soft and adds body.

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Soft, voluminous hair is the best! Thank you, Kristina for your kind words and for sharing your thoughts!

Rated 5 out of 5 stars

I found a wonderful product in Viori

I found Viori when I started having a hair shedding problem. I tried this product because of the ingredients. I absolutely fell in love with the scents and the way the product lathers, for the shampoo, and the softness of the conditioning bars. I started asking for body products after I used my shampoo and conditioner bars on my body. Viori aims to please, and made for us the most beautiful body bar! It is sooo comfortable to use and feels like whipped cream on my skin. It has lasting lather on the wash cloth, and rinses with no apparent residue.
I am now asking for a body conditioning bar.
The company makes buying interesting and supplies above average products in wonderful wrappings with intriguing scents and bar designs.
I am happy to have discovered Viori and always recommend it to everyone.

25 November 2021
Unprompted review
Viori logo

Reply from Viori

Hi there! Thank you for your beyond amazing review, what a compliment! We are so happy to know that you have felt heard as a customer. We work super hard every day to make the best products and have the best service - so you can see why your review is music to our ears! Thank you for sharing your experience and for your support! ♥

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look