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Vision Direct  Reviews 112,418

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TrustScore 4.5 out of 5

4.6

Contact lenses supplier
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Review summary

Created with AI, based on recent reviews

Considering 6,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quick processing and delivery of their orders, often arriving the next day and conveniently through the letterbox. Many appreciate the excellent pricing and value for money, making it a preferred choice for contact lenses. The service is frequently described as professional, with an easy and efficient ordering process, and reviewers often highlight the pleasant surprise of receiving free sweets with their packages. However, some customers also noted issues with delivery, reporting that their orders did not arrive as promised, sometimes experiencing significant delays or incorrect deliveries. A few other people also felt that the estimated delivery dates were misleading, only revealing longer wait times after the purchase was completed, and some mentioned a lack of communication regarding their orders.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising its speed and efficiency,... See more

Order

Reviewers express satisfaction with the ordering process, highlighting its ease and efficiency, with many... See more

Service

People report positive experiences with service, often highlighting the quick, efficient, and reliable... See more

Product

Customers had positive experiences with product, often praising the good quality lenses and the ease of... See more

Price

Clients share positive opinions on price, consistently highlighting the excellent and competitive pricing.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very quick order processing, arrived quickly and letterbox friendly. Free haribos as usual is a nice touch. I don’t like being tied to high street opticians subscriptions so after having a contact len... See more

Rated 5 out of 5 stars

Quick service, able to reorder efficiently and literally arrived the next day. Excellent pricing as well! Such a great way of buying contact lenses. Thank you!

Rated 5 out of 5 stars

No prescription needed. Super fast delivery. Cute little packet of mini Haribo in the package. Will definitely reorder from here.

Rated 5 out of 5 stars

The package came quickly, only paid for 5pairs just to see what they were like. Only wore one pair so far but found them very comfortable to wear and beats all the hassle of going through the optician... See more

Company details

  1. #8 of 21 best companies in Contact lenses supplier

Written by the company

Buying contact lenses online is a lot more convenient with VisionDirect.co.uk. As the no.1 rated UK contact lens seller on Trustpilot, we deliver great prices and an award-winning service to thousands of happy customers every week.

VisionDirect.co.uk

Written by the company

The UK's #1 Most Trusted Online Store
With over 90k reviews and 130k followers on Facebook, we are the #1 choice for contact lenses online. Still unsure about buying online? Check out our buying guides and our no fuss returns policy.
Next Day Delivery - Free Over £59
Order by 11:45PM and receive your lenses the next day through the letterbox. No more long delays or optician pick-ups, we stock your lenses!
Customer Care 7 days a week
Our customer service team is here to help Mon - Fri: 8:00 to 21:00; Sat - Sun: 9:00 to 18:00. Use our website, live chat, or call us on 020 7768 5000 in the UK / 1 800 870 0741 in the US and we'll be happy to help.
Lens Replacement Service
Split lens? We will refund / credit any defective lenses if this ever did happen, easy-peasy.

Free Returns

Has your prescription changed?

We have a 100 day return policy for unopened and undamaged boxes of contact lenses. You can return you boxes free of charge to the below address. Please ensure you write this on your package in capital letters). FREEPOST RTLU-CJZT-ESAB Vision Direct Unit 2 Hudson Court Great North Way, York Business Park Nether Poppleton, YORK YO26 6RB

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

112k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

I attempted to order lens again. they failed for 3rd time

I attempted to order lens again.. i added some contact lens cleaner and they included a case for the lens at no extra cost.. now they say because it free they cancel the order yet again.. a complete lie NEVER EVER DEAL WITH T6HEM they beyond incompetent. And teplt more nonsense all mistakes by them does not fix the problem

3 June 2026
Unprompted review
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Reply from Vision Direct

Hi,

Thank you for taking the time to share your feedback with us. We’re truly sorry to hear about your recent experience and completely understand how frustrating and disappointing it must have been to encounter repeated issues when attempting to place an order with us. This is not the experience we want you to have, and we sincerely apologize for the inconvenience and frustration caused.

We fully understand how concerning it is to have multiple orders cancelled, particularly when you have made repeated attempts to place an order and were expecting it to be processed successfully. We recognize how this situation could lead to a loss of confidence in our service, and we are very sorry for the disappointment this has caused.

Upon reviewing your account, we can confirm that your previous orders were cancelled due to product-related issues affecting the items included in the orders. Unfortunately, these issues prevented the orders from being processed successfully. We sincerely apologize for the inconvenience this caused and for any confusion surrounding the cancellation reasons.

We would, however, like to reassure you that your latest order, which was placed without the affected item, has been successfully received and is currently being processed. At this time, the order remains confirmed and is progressing through our system with an estimated delivery date of 08/06/26.

We understand that after the difficulties you have experienced, you may understandably have concerns regarding this order. Please be assured that we are monitoring the situation and want to ensure your order reaches you as expected.

We sincerely apologize again for the inconvenience this has caused and understand your disappointment with your recent experiences. We truly appreciate your patience and the opportunity to continue assisting you.

Best wishes,
Vision Direct

Rated 1 out of 5 stars

Still waiting for my last order

29 May 2026
Vision Direct logo

Reply from Vision Direct

Hi Bill,

Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that you were left waiting longer than expected for your order. We completely understand how frustrating and disappointing it must have been to continue waiting for your contact lenses, particularly when you were expecting them to arrive sooner. This is not the experience we want you to have, and we sincerely apologize for the inconvenience caused.

Upon reviewing your order, we can confirm that it was dispatched from our warehouse on time. However, the parcel experienced delays while in transit with the delivery network, which unfortunately resulted in the order arriving later than the estimated delivery date. While these situations can occasionally occur, we understand that this does not lessen the inconvenience caused to you, and we sincerely regret the disruption to your plans.

We are pleased to know that your order has now been successfully delivered on 03/06/26. Nevertheless, we fully understand that the delay impacted your overall experience, and for that we are truly sorry.

We sincerely apologize again for the inconvenience this has caused and understand your disappointment with this purchase experience. As a gesture of goodwill, we have also provided a discount code to your email which you may use on a future order.

Thank you for your patience and understanding. We truly value your feedback as it helps us continue improving our service.

Best wishes,
Vision Direct

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