VPZ Reviews 

16,248
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 297 reviews, reviewers had a great experience with this company. Customers frequently praise the in-store staff for being extremely friendly, welcoming, and exceptionally knowledgeable about the wide range of available products. Consumers truly appreciate the personalized and helpful recommendations provided during their regular store visits, alongside the consistently clean and pleasant physical store environments. However, some reviewers were not happy with online orders, noting significantly delayed deliveries and packages frequently arriving with missing items. People also mentioned experiencing major difficulties in trying to reach customer support or receiving any response to their emails regarding these ongoing shipping issues.

What people talk about most

Staff

Customers consistently note positive experiences with staff, frequently highlighting their welcoming attitude... See more

Product

Clients share positive opinions on product, highlighting the incredible battery life and great flavors... See more

Service

Reviewers highlight positive aspects of service, consistently praising the friendly, knowledgeable, and... See more

Customer service

People report ambiguous experiences with customer service, as many reviewers highlight incredibly helpful,... See more

Order

Consumers find order experiences to be mixed, with long-standing patrons noting that past purchases arrived... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Served by Nikki in the Glenrothes store. Highly knowledgeable staff good product range smells like walking into an old fashioned sweet shop when you walk in. Half expect to see hard boiled sweets in j... See more

Company replied

Rated 5 out of 5 stars

I love going to the Newmarket store. Jas is always friendly, helpful and efficient. Have been using this store for several years and travel from a different town specifically to go here. If I want a n... See more

Company replied

Rated 5 out of 5 stars

Had ewan serve me with nicky also in store always helpful and suggesting new flavours within my palette of taste or show me testers. Ewan is always joyful and great to chat too even if its making funn... See more

Company replied

Rated 5 out of 5 stars

Visted the store yesterday and had an outstanding experiance in newmarket VPZ with Jaz and Dan. Very plesent and professional a great aura all round. Most welcoming vape shop ive been in, will be retu... See more

Company replied


Company details

  1. Electronic cigarette store
  2. Battery shop
  3. Vaporiser shop

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!

VPZ

Written by the company

The Vaping Specialist
VPZ is the UK's leading vape shop. Visit us in-store or online for the best deals on e-liquid, vape kits, mods, tanks, coils and more. Free next day delivery and click & collect are available across the UK. VPZ started in 2012 when the owners, who had a desire to stop smoking, tried various ways to switch from cigarettes and found that vaping was the only thing that helped them kick the habit. We now have over 180 vape stores across the UK, with more store openings on the way.

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4.1

Great

TrustScore 4 out of 5

16k reviews

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4.1

All reviews

(16,248)

299 reviews in the last 12 months

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Rated 5 out of 5 stars

Newmarket store

I love going to the Newmarket store. Jas is always friendly, helpful and efficient. Have been using this store for several years and travel from a different town specifically to go here. If I want a new vape Jas is always able to find the perfect one, if I want a new flavour she can quickly find one right up my street and knows all the new flavours I might not have tried yet. Always a pleasure using this store, Jas is a credit to your company!

4 September 2026
Unprompted review
VPZ logo

Reply from VPZ

customer,

We are so pleased to hear about your consistently positive experiences at our Newmarket store. It is wonderful to know that our team member is providing such helpful and efficient service, making your visits worthwhile even when traveling from another town. We truly appreciate your loyalty and kind words.

VPZ

Rated 5 out of 5 stars

Bob is a fanny

Bob is a fanny
Tara is the best sales rep i have ever had the pleasure of dealing with
Kidding on Bobs sound as feckk

4 September 2026
Unprompted review
VPZ logo

Reply from VPZ

Naz hussain,

We are delighted to hear about your positive experience with our team member. We appreciate you sharing your feedback.

VPZ

Rated 5 out of 5 stars

excellent customer service with a great…

excellent customer service with a great selection of juices. staff are amazing and there’s always some great offers on. Aliada served us today and very happy. Derby is the best store

3 September 2026
Unprompted review
VPZ logo

Reply from VPZ

James,

We are so thrilled to hear you had such a positive experience with us! It's wonderful to know that our team's excellent service and the variety of our products made your visit enjoyable. We truly appreciate your kind words about our offers and your loyalty to our Derby store.

VPZ

Rated 5 out of 5 stars

Morven helped me today

Morven helped me today ! I got a faulty vape and she helped sort me out with a new one, was so polite and helpful! The only vpz store I love to visit, the staff are brilliant !

Alisha xx

3 September 2026
Unprompted review
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Reply from VPZ

alisha mcnair,

We're so happy to hear about your positive experience with us! It's wonderful to know our team was helpful. We appreciate your kind words.

VPZ

Rated 5 out of 5 stars

Amazing customer service

Leighland was wonderfully helpful, listened to my confused questions, made me feel very welcome and found a vape exactly to my needs. The other employees were very friendly too. Id recommend this store to anyone.

1 September 2026
Unprompted review
VPZ logo

Reply from VPZ

Artemis Palmer,

We are thrilled to hear about your wonderful experience and that our team made you feel so welcome. It's fantastic that you found exactly what you needed with our help. We truly appreciate your recommendation!

VPZ

Rated 5 out of 5 stars

Elliott is fantastic and always ever…

Elliott is fantastic and always ever helpful, incredible chat and i always spend far too much here x

1 September 2026
Unprompted review
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Reply from VPZ

Tomi Rakovic,

We're so happy to hear you had such a fantastic experience! It's wonderful to know you enjoyed your chat and found everything so helpful. We appreciate your kind words!

VPZ

Rated 5 out of 5 stars

Toby is brilliant he helped

Toby is brilliant he helped me a little bit with my device he’s a great guy

1 September 2026
Unprompted review
VPZ logo

Reply from VPZ

We're so glad to hear our team member provided excellent assistance with your device. We appreciate your kind words!

VPZ

Rated 2 out of 5 stars

as all recent reviews of e-store confirm...

used to be great, would make an order and receive 1-2 days later, in the last month or so, their online store just arent fulfilling orders. have been waiting well over a week, royal mail status is still 'waiting for dispatch' which essentially means VPZ arent fulfilling their orders. I'm not sure what the point of royal mail 24 is when you take 2 weeks to send them the parcel. As you will see, all recent reviews of the online service say the exact same thing - orders still havent come after weeks, or half the items are missing. VPZ offer good discounts so i hope they sort it out soon, otherwise im gone.

1 September 2026
Unprompted review
Rated 5 out of 5 stars

Jaylen is absolutely fantastic at…

Jaylen is absolutely fantastic at serving us, has done for a long time, so pleasant and funny! That’s why we keep going back to this store.

29 August 2026
Unprompted review
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Reply from VPZ

We are so delighted to hear about your consistently wonderful experiences with our team member! It's fantastic to know that their pleasant and funny demeanor keeps you coming back to our store. We truly appreciate your loyalty.

VPZ

Rated 5 out of 5 stars

Outstanding customer service

The service was brilliant. Helped find an alternative cheaper product. The level of customer service was outstanding and was tailored around my needs and they ensured I was completely happy with what I was purchasing.

29 August 2026
Unprompted review
VPZ logo

Reply from VPZ

Michelle Clawson,

We are absolutely delighted to hear that you had such a brilliant experience with our service! It's wonderful to know that we could help you find a cheaper alternative and that our customer service was outstanding and tailored to your needs. Ensuring your complete satisfaction is always our top priority.

VPZ

Rated 5 out of 5 stars

I had a great experience in the Swindon store

I had a great experience in the Swindon store - Dean served me and told me about the new device and sold me on it! And I will say he was right, the battery is incredible (only charged it once in a week!) and the flavour is great - exactly what Dean said. Extremely happy with my service, not only was he super friendly he also knew exactly what he was talking about.

22 August 2026
Unprompted review
VPZ logo

Reply from VPZ

Lily Hedges,

We're so happy to hear about your excellent experience at our Swindon store! We appreciate you sharing your positive feedback regarding the new device and the helpful service you received. We are glad that the product is meeting your expectations.

VPZ

Rated 5 out of 5 stars

Always a great time in the Stirling…

Always a great time in the Stirling store. Jeylan is always on point with her recommendations!

28 August 2026
Unprompted review
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Reply from VPZ

Graeme,

We're so happy to hear you always have a great time at our Stirling store! It's wonderful to know our team's recommendations are always on point.

VPZ

Rated 1 out of 5 stars

No response to several emails

No response to several emails ? Had to do a bank charge back , item recieved damaged and not useable..have now stopped ordering weekly oils and have gone elsewhere

31 July 2026
Unprompted review
VPZ logo

Reply from VPZ

We are very sorry to hear about your experience and sincerely apologise for both the lack of response to your emails and the condition in which your item was received.

During a recent period of warehouse improvements, we experienced some unexpected delays and service disruptions which unfortunately affected a number of customer orders, including yours. While these improvements have now been successfully implemented and normal delivery times have resumed, we fully appreciate that this does not make up for the inconvenience and frustration caused.

We also acknowledge that our communication fell below the standard you should expect from us. We are currently working through a backlog of customer enquiries and are committed to resolving any outstanding issues as quickly as possible.

We are genuinely sorry that this experience has led you to shop elsewhere, and we understand your decision to pursue a chargeback given the circumstances. Thank you for bringing this to our attention, and please accept our sincere apologies for the inconvenience caused.

Rated 1 out of 5 stars

Only sending half orders instead of admitting they can’t fulfil

Reiterated what a lot have said. Customer for several years Ordered £90 weeks ago. Only received half of my order. Emailed several times, left on hold on phone for more than half an hour TWICE with no reply.

In meantime I had generic email asking if had received my whole order?? (Apparently a known issue of them sending partial orders)

Appears warehouse have sent dozens (hundreds??) of orders half complete, rather than just admit they cannot fulfil/do not have stock and refund.

Managed to get refund via chargeback with bank. Closed account and finding new vape supplier.

VPZ have lost loyal customers, through trying to expand. Maybe you don’t need the bigger warehouse after all

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Been coming here for 4 years never had…

Been coming here for 4 years never had a bad experience. The workers are always friendly, know what we want and give us 10/10 customer service.

I would 100% recommend this vape store !!

27 August 2026
Unprompted review
VPZ logo

Reply from VPZ

Georgia Towle,

We are absolutely thrilled to hear about your consistently positive experiences over the past four years! It's wonderful to know that our team's friendly service and ability to anticipate your needs have made such a lasting impression. We truly appreciate your strong recommendation!

VPZ

Rated 5 out of 5 stars

Great service

Great service, always helpful

1 August 2026
Unprompted review
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Reply from VPZ

Evie Whotton,

We are so happy to hear that our service has consistently been helpful for you. We truly appreciate your kind words!

VPZ

Rated 1 out of 5 stars

Ordered a starter pack online When the…

Ordered a starter pack online When the package arrived it didn't contain the actual vape machine and only had 4 vape oils instead of 5. I have contacted them via email and their own message service. Not one reply telling what's happening. Very poor show.

1 August 2026
Unprompted review
Rated 1 out of 5 stars

Don't use the online service under any conditions

Placed an online order in the efficient-looking website.
It’s many, many years since I’ve seen such breathtaking incompetence. The online experience with this “business” is absolutely laughable. I placed an order and paid for next day delivery. The email acknowledgement advised that the order had been processed and passed to the courier company for next day delivery. The courier website indicated that they’d been advised of a package but that they had yet to receive it. The package didn’t arrive so I contacted VPZ “support” and received a ‘your message has been logged and will be reviewed by our support staff’. Days passed and the courier website message remained unchanged while VPZ failed to respond to several further emails. I also tried the phone-line which gave either the recorded “all lines are busy” message or played music while I was placed in a queue. Thirteen days after placing the order, the items arrived. No explanation nor apology for the delay and lack of response to emails. The “company” had the gall to email asking me to confirm delivery. The complete indifference demonstrated by the staff will ensure that VPZ receives no further business from myself or any of my contacts. Deserve no stars but one given because the review wouldn't be accepted otherwise.

25 August 2026
Unprompted review

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