I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more
One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more
Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more
Company details
- #2 of 12 best companies in Wholesale Bakery
- #11 of 47 best companies in Bakery
Written by the company
Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!
Contact info
Unit B5, Anchorage Business Park, Chain Caul Way, PR2 2YL, Preston, United Kingdom
- 01772 724 888
- online@williamshandbaked.co.uk
- williamshandbaked.co.uk
4.8
Excellent
754 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Excellent customer service delivery…
Excellent customer service delivery was on time recipient was very excited to try everything said they all looked lovely didn't know what to try first would definitely recommend them and will buy from williams again
18 December 2024
Unprompted review
Reply from Williams Handbaked
Thank you for your lovely review Patricia, and of course for ordering with us!
Great products. Exceptional customer service
First time I have ordered from Williams Handbaked and won't be the last. Delivery was good and packaging was lovely. I am yet to try everything but the Milk Chocolate Oat Biscuits are absolutely delicious. Customer service is exceptional. There was a slight hiccup with my order as I was sent an incorrect item. I received a response from Rory within 30 minutes and replacement was sent the next day. Would definitely recommend Williams and will be ordering again.
13 December 2024
Unprompted review
Reply from Williams Handbaked
Hi Diane,
Thank you so much for your generous review, we really do appreciate it! I'm glad you enjoyed the Milk Chocolate Oat Biscuits, and I hope you've now enjoyed sampling the rest over Christmas.
Kind regards,
Rory
Love these biscuits
Love these biscuits! Prompt delivery and great service including order updates. Will be a regular customer.
28 November 2024
Reply from Williams Handbaked
Thank you Emma, that's very kind!
It was delivered fine but I did not get…
It was delivered fine but I did not get any messages saying it was on way or even delivered. I had to ask my friend to tell me.
27 November 2024
Reply from Williams Handbaked
Hi Sara,
I'm really sorry to hear you weren't updated regarding your delivery.
We send two automated emails, one when an order is placed, and another when an order is being packed. You should then receive further emails from Royal Mail regarding the status of your delivery—there is a possibility those emails have gone to your junk folder.
Once again, I'm sorry you didn't receive these notifications, but I hope your friend enjoyed their gift.
—Rory
Reply from Williams Handbaked
Thank you!
Good company to deal with
was a pleasure to deal with this company everything was so straight forward and I found the staff extremely helpful. this is my second purchase from this company and would use again.
28 October 2024
Reply from Williams Handbaked
Thank you for your lovely review, Antony—we're glad to hear you were happy with your purchases!
Great customer service
Great customer service, delicious biscuits, everyone I’ve bought these for wants more.
28 October 2024
Reply from Williams Handbaked
Thanks Julie, that's wonderful to hear!
Excellent service
Excellent service, delivered as per the schedule and of course delicious cakes and biscuits
28 October 2024
Reply from Williams Handbaked
Thank you Sue, we really appreciate it!
We absolutely love Williams products
We absolutely love Williams products! They make wonderful presents (if we don’t eat them first). They are nicely packaged, and the packaging is eco friendly.
Communication is always good and the orders are always on time.
Any chance of some gluten free biscuits?
Thanks to Williams, my Christmas shopping is well under way.
Judith
28 October 2024
Reply from Williams Handbaked
Hi Judith, we're very glad to hear you've chosen us as part of your Christmas shopping, and we're very grateful for your kind review. Whilst we're unable to produce gluten free products at the moment, it's something we'll be exploring in the future!
Fantastic present
As expected from this lovely company everything arrived on time, was well packaged and looked scrumptious.
Sadly for me - as this is a present - I will not be enjoying the contents .
However the recipient will love this
28 October 2024
Reply from Williams Handbaked
Thanks for your lovely review Joan. Sorry you can't enjoy them yourself this time, but we do hope your recipient does!
Your toffee fudge cake is the nicest…
Your toffee fudge cake is the nicest cake I have ever tasted,and I’ve tasted quite a few .
6 October 2024
Unprompted review
Reply from Williams Handbaked
Thank you Kathleen, that's great to hear!
Fabulous company ⭐️Highly recommend
Fabulous company ⭐️Highly recommend ! Delighted with the hamper would use again without hesitation ⭐️⭐️⭐️⭐️⭐️
2 October 2024
Reply from Williams Handbaked
Thank you for a lovely review Claire, and thank you for ordering with us!
Excellent biscuits 👌 no damage
Excellent biscuits 👌 no damage
in packaging packaging fantastic buttery taste value for money
2 October 2024
Reply from Williams Handbaked
Thank you John, that's very much appreciated!
Reply from Williams Handbaked
Thank you Dot, that's very kind!
AMAZING
The products and the way it was packed it was a gift and they were delighted. Very impressed by the size of the slices etc.
30 September 2024
Reply from Williams Handbaked
Thank you for your kind review, Susan!
Great service and superb product
Great service and superb product. Great fun as a gift
27 September 2024
Reply from Williams Handbaked
Thank you Ian!
The perfect experience
The perfect experience, the website was easy to use and the choice exactly what I wanted. It was easy to add a gift message. Delivery was prompt and reliable. The packaging was lovely and the treats themselves tasted amazing. On top the customer service was something else. So personable and kind. Would definitely recommend and I will be ordering again!
27 August 2024
Reply from Williams Handbaked
Hi Lindy, thank you for such a wonderful review. We're glad to hear that you found our website easy to use, but more importantly that you enjoyed our bakes!
The Best
Delicious. Most probably the best biscuit I've ever tasted. I'm having to hide them from my husband because they are so moreish. We bought the Milk Chocolate Oat Biscuits from Summerseat Garden Centre and I will be going back for more. Proud that they are made here in Lancashire!
10 September 2024
Unprompted review
Reply from Williams Handbaked
Jackie, thank you for your kind review. We're so glad to hear how much you've enjoyed our Oat Biscuits—and I hope your husband hasn't found your secret stash!
—Rory
The best biscuits in the world!
The best biscuits in the world!
A great company to deal with.
30 August 2024
Reply from Williams Handbaked
Thank you Gordon, that's very generous of you!
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