Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. #2 of 12 best companies in Wholesale Bakery
  2. #11 of 47 best companies in Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(754)

80 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic company to deal with have…

Fantastic company to deal with have used them a few times the products are absolutely amazing and the customer service is first class nothing is too much trouble. I would definitely rec this company!

26 February 2025
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Reply from Williams Handbaked

Hi Sara,

Thank you so much for your recommendation, we're so glad to hear you're happy with our service and our products!

Rated 5 out of 5 stars

Edit: see updated review

Edit: Excellent feedback from my review and I accept what they have said about Royal Mail.
Unfortunately whilst the 2 packs of biscuits came beautifully wrapped and had in my opinion sufficient protection, one of the packets had several broken biscuits - it looked like they were perhaps broken before packing. I would have contacted the company but as I was about to go away I knew I wouldn’t have time to return

26 February 2025
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Reply from Williams Handbaked

Hi Deborah, I'm so sorry to hear the biscuits were broken when you came to open the parcel. Our dispatch team take a lot of pride in the presentation and packing of our biscuits, so it would have happened during transit unfortunately. I've contacted you directly to resolve this.

—Rory

Rated 5 out of 5 stars

Worth getting

I was prompted to make an order after I was gifted these . Order came well presented, prompt and delivery was smooth ( with instructions followed ) . Lovely products which will be appreciated when used or gifted. I would highly recommend.

24 February 2025
Rated 5 out of 5 stars

Great

Great! What can I say? Everything I ordered was superb. Taste quality service could not fault anything. Would highly recommend

5 February 2025
Rated 5 out of 5 stars

Addictive eccles cakes!

Very quick delivery, well packed.
Irresistible eccles cakes and oat biscuits. Discovered these on holiday on the west coast of Scotland. So glad I can buy on the Internet!

3 February 2025
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Reply from Williams Handbaked

So glad you've enjoyed our Eccles cakes and oat biscuits, Cheryl! Thank you for taking the time to give us a kind review.

Rated 5 out of 5 stars

Professional and punctual

Professional and punctual. The order was dispatched quickly and correctly. I’ve been told that the contents all look delicious. I’m sure they’ll taste delicious too.
Many thanks

29 January 2025
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Reply from Williams Handbaked

Thank you Sarah for your lovely review—we really appreciate it!

Rated 5 out of 5 stars

Perfect gift

Easy website for selecting products.Beautifully packaged and fast post/delivery.
The recipient was highly delighted by the scrumptious biscuits
5☆ product

27 January 2025
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Reply from Williams Handbaked

Thank you Di, we really appreciate your very generous review!

Rated 5 out of 5 stars

Zingy and spicy, what’s not to like.

We were given a tin of Williams Handbaked biscuits for Christmas. I hadn’t been aware of the the brand previously. All of the four varieties in the selection were delicious, but as a lover of all things ginger it was the ginger biscuits that stood out for me. Zingy and with the heat of spice that are the best ginger biscuits I’ve had. I was so impressed I ordered 12 packs (to be eligible for the free postage!) They have fast become my guilty pleasure.

25 December 2024
Unprompted review
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Reply from Williams Handbaked

Hi Antony,

Thank you for your generous review. We're so glad to hear that you enjoyed the ginger biscuits so much you've stockpiled them!

—Rory

Rated 5 out of 5 stars

Best Eccles cakes ever

Best Eccles cakes ever! Beautifully and carefully packaged. Will defo order again! Great teamwork! Thank you!

25 December 2024
Unprompted review
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Reply from Williams Handbaked

Thank you Diana, for your review and lovely email which I've replied to! —Rory

Rated 5 out of 5 stars

Delicious products and fantastic…

Delicious products and fantastic customer service! I had a slight issue with the delivery partner and Williams Handbaked were just amazing in terms of their response and proposed solution. Very happy, will definitely order again.

8 January 2025
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Reply from Williams Handbaked

Thank you so much for your kind review, and I'm really glad we we're able to help with the delivery issue!

Rated 5 out of 5 stars

A lovely gift.

I received a gift - a jar of All butter mini shortbread biscuits. I love the, melt-in-the-mouth moist cookies and promptly purchased a refill pack and a jar of Chocolate chip mini biscuits and a pack of Chocolate Ginger mini biscuits to try.
I really do like the Chocolate ginger biscuits and will reorder them. But I did not like the Chocolate chip ones and have given them to the Squirrels and Foxes that frequent my garden. Not enough chocolate in them to worry about it. Melt-in-the-mouth yes, but just very plain and disappointing for a chocolate chip biscuit. Definitely can’t recommend them. Looking forward to trying tray bakes…

6 January 2025
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Reply from Williams Handbaked

Hi Linda,

Thank you for your thoughtful review. Whilst I'm very glad to hear you've enjoyed our Shortbread and Chocolate Ginger Biscuits, I am sorry that the Chocolate Chip Butter Biscuits weren't to your liking, so I've contacted you privately regarding these! —Rory

Rated 5 out of 5 stars

Williams Biscuits


The company and the quality of biscuits which are excellent
Quick delivery thanks

6 January 2025
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Reply from Williams Handbaked

Thank you Christine, that's very kind of you to say!

Rated 5 out of 5 stars

To be honest I had a issue with my…

To be honest I had a issue with my items being stolen but they dealt with it straight away and gave me a refund so I ordered them again and waited and I can tell you they are in my opinion the tastiest biscuits I’ve had in a long time and I will definitely be ordering some more for me and my family thank you to the team at Williams Handbaked

6 January 2025
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Reply from Williams Handbaked

I'm really glad to hear the issue you had didn't diminish your enjoyment of our biscuits! We really appreciate your kind review.

Rated 1 out of 5 stars

Festive Eccles Cakes just too sweet

Treated myself to a pack of 4 Festive Eccles cakes. They are far, far, far too sweet and encrusted in sugar on the outside too. What I shame. I ate one, but didn't enjoy it.

24 December 2024
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

I'm very sorry to hear you didn't enjoy our Festive Eccles Cakes. Our recipe has always included a sugar coating, which is something we're known for, and we've been fortunate to have received some wonderful feedback regarding our newest product. Thank you for taking the time to provide feedback.

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