really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more
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Review summary
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We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more
I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more
Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more
Company details
- #15 of 18 best companies in Veterinarian
- #238 of 263 best companies in Pet shop
- #136 of 154 best companies in Pet Care Store
Written by the company
Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.
Contact info
1 Freeby Lane, Waltham on the Woods, LE14 4RT, Leicester, United Kingdom
- info@wisdompanel.com
- wisdompanel.com
4.3
Excellent
2K reviews
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Really quick to send back results and…
Really quick to send back results and great in depth report. Have found out a lot about our little rescue who was found as a stray and meeting up with some of his family
25 March 2026
I love the details of everything
I love the details of everything.
This is one of the best things I have done, it told me everything I wanted and also needed to know about my lovely dog 🐕 it was so easy to do and understand. I have already shared my experience with lot's of other people who said that they will have to do it.
I give this company a 10/10 🌟🌟🌟
18 March 2026
A really easy process
A really easy process, and the results came through quickly. It's always good to see relatives and where they are.
24 March 2026
So happy I done the DNA test on my…
So happy I done the DNA test on my German Sheperd puppy.Well I thought he was.We found out he is a mix of 3 breeds which was a suprise.Lots of other usefull info.The best bit was that I had to change my insurance details to a mixed breed and saves me £40 a month.I got my money back already!Highly recommended.
23 March 2026
Was easy to carry out the DNA test
Was easy to carry out the DNA test. The only criticism is they didn't let me know when the results were in. I came across them by chance.
23 March 2026
Very easy system to use and I felt that…
Very easy system to use and I felt that support was there all the way through the process
16 March 2026
I messed up & placed 2 orders
I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order.
The test was easy to do....pretty quick turn around for results. Really exciting to see what makes my border collie him (even the 2% chihuahua....which is hilarious!!)
22 March 2026
Wow results are in
Wow results are in. Very happy. So in depth lots of vital important information. Used before will use again I’m sure.
7 February 2026
Fast and efficient service
22 March 2026
Results that are way off
Results that are way off, which they explain with a pictures of a litter of two purebred dogs that bred as an “experiment”
I received what seems like great results for my cat and for one of my dogs many years ago.
Within the last few years I sent tests for two rescue dogs. One a 20 lb dog who visually looked exactly like a mini American Eskimo dog (for visual clarity). He came back 50% German Shepherd, 30% Burmese Mountain dog, and other dogs. Seems ridiculous and impossible for a dog to change so much in one generation.
Second dog is 20 lbs and looks like a mini schnauzer. She is 70% blend of Bullys and misc other large dogs with 5% chihuahua.
Doesn’t see feasible to me.
31 October 2025
Unprompted review
Great service
I’ve used WP twice now to reveal secrets about my two dogs - both times it was illuminating !
Great service - definitely worth the money.
15 March 2026
Great information!
Lovely to receive so much history about our rescue dog. It’s like she now has a huge family out there that we would never have known about!
21 March 2026
I have a samusky!!!
Quick to be delivered. Simple to complete with step by step instructions. Tracked progress, quick results.
14 March 2026
Very happy to find Willow’s roots
Very happy to find Willow’s roots. Smooth process from start to finish.
13 March 2026
Got our results fairly quickly and very…
Got our results fairly quickly and very informative results
12 March 2026
The package came with precise…
The package came with precise instructions and was easy to follow
19 March 2026
Your online instructions when trying to…
Your online instructions when trying to register and complete are not easy to understand
19 March 2026
A very Happy customer
Very good communication. Very timely service. Above all, I think a very accurate result for my dog.
19 March 2026
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