Wisdom Panel Reviews 1,664

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 871 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its detailed and accurate information, which helps them understand their pets better. The user experience is consistently described as easy and straightforward, from taking samples to navigating the website. People also highlight the excellent service and quick response times from the company. However, some customers also noted issues with the quality of the results, finding them less specific than expected or even inaccurate in some cases. A few other people also felt that the turnaround time for results was longer than advertised, leading to frustration and extended waiting periods.

What people talk about most

Product

Clients share positive opinions on the product, finding the DNA tests easy to use and providing quick,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the process easy and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and efficient service,... See more

Response time

Consumers generally express satisfaction with the response time, often highlighting quick turnaround for... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers were positively surprised and delighted with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more

Rated 4 out of 5 stars

We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more

Rated 5 out of 5 stars

I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more

Rated 5 out of 5 stars

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more


Company details

  1. #15 of 18 best companies in Veterinarian
  2. #238 of 263 best companies in Pet shop
  3. #136 of 154 best companies in Pet Care Store

Written by the company

Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 1 out of 5 stars

DNA Sample still no results

I ordered and received my DNA sample very quickly, we have a rescue pup so keen to know what DNA for Insurance purposes. sent swab off and told it had reached destination 3 days later, although then were told that often you get results 10 days after they received it. I waited, 5 weeks went passed and I called them, they explained that it goes to Warrington and then on to USA, they apparently are moving labs in the US. the man was really helpful and said if nothing came through he would send out a new one, a week later and we received an email to say they were sending us a new one. Havent received as yet, but now need to wait do the test again and assum wait 4 odd weeks again for the results. although the man was very helpful, we are 7 weeks down the line and still no results, or new test to send off!

13 March 2026
Rated 5 out of 5 stars

I was really interested in finding out…

I was really interested in finding out Willows DNA as she is very quirky and odd-looking ! I was really delighted with her results. Very, very interesting and to see a picture of her sister was brilliant !!! Really recommend you get a DNA test done, its fascinating! Well done Wisdom panel !

17 March 2026
Rated 5 out of 5 stars

The process was easy

The process was easy, straightforward and with the right amount of communication. The whole process took 21 days from ordering the kit to receiving the results. I really liked that it was neat, detailed and came with pictures, too.

10 March 2026
Rated 5 out of 5 stars

Gave clarity to what breed my puppy is

Got results back very quickly. Having brought a puppy it became apparent that the KC papers they showed me didn’t in fact apply to either of the puppy’s parents. I knew then that there was every possibility that the puppy wasn’t the breed they said it was. The DNA results confirmed the puppy wasn’t 100% the breed she was supposed to be. At least thanks to the DNA results I didn’t have to keep guessing.

16 March 2026
Rated 5 out of 5 stars

The results were back quickly & were…

The results were back quickly & were accurate with identifying the breeds & finding Ronnie's relatives, we had done the wisdom test before with our other dog Puppy so knew Ronnie & Puppy were siblings & this showed up which was nice x

15 March 2026

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