Wiserchoice Reviews 

1,197
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 172 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the digital platform is exceptionally straightforward to navigate, making the process of discovering competitive quotes and affordable prices completely stress-free. Many people deeply appreciate the clear policy options, transparent additional features, and the remarkably smooth online setup from start to finish. However, some customers also noted frustrating issues regarding customer support availability and experienced extremely long waiting times for assistance. Consumers experienced significant difficulties when trying to get prompt help through the online chat portal or attempting to make essential updates to their active insurance policies.

What people talk about most

Price

Users describe positive interactions with price, frequently highlighting competitive rates and great value... See more

User experience

People report positive experiences with user experience, finding the online platform simple, transparent, and... See more

Website

Reviewers mention positive feedback about website functionality, highlighting a clear, simple, and... See more

Service

Customers had ambiguous experiences with service, as some reviewers praised the fast process, competitive... See more

Customer service

Reviewers highlight negative aspects of customer service, expressing deep frustration over prolonged phone... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Cost was a significant factor. I liked that one of the additional services identified as 'add-ons' by others was included in the premium. This review reflects only the purchase experience. Use of t... See more

Company replied

Rated 4 out of 5 stars

Very good price , fairy easy to do online , Not so good bits always having to repeat your email address over and over again

Company replied

Rated 4 out of 5 stars

Received competitive quote promptly and was able to accept it quick and easy

Company replied

Rated 4 out of 5 stars

Would have been 5 stars due to cost and content. However I still like to ask questions of a human being instead of searching 10 documents over 5 layers.

Company replied


Company details

  1. Motorcycle Insurance Agency
  2. also in
  3. Insurance agency
  4. Insurance broker
  5. Insurance company

Written by the company

Wiser Choice Bike was developed in 2022 to provide quality motorcycle insurance with free Legal Expenses cover as standard. Wiser Choice is a trading name of Europa Underwriting Limited who have specialised in creating innovative motorcycle insurance solutions since 2003. We have built up an extensive knowledge of the UK's motorcycle industry and by building relationships with major UK insurers we are able to provide our customers competitive quotes for products to suit their needs.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 95% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(1,197)

150 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Can't setup an email and password on…

Can't setup an email and password on your website.
The email box drops the last letter so needs to be rectified

22 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi

Thank you for taking the time to leave us a review and providing us with feedback. Please get in touch with us via live chat so that we can look into this for you.

Wiser Choice Bike

Rated 5 out of 5 stars

Quick service

Quick service

19 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Daniel

Many thanks for your review and feedback, we really do appreciate it.

Wiser Choice Bike

Rated 1 out of 5 stars

You said ageas told you to cancel the…

You said ageas told you to cancel the contract as you dunt cover trikes but your website says otherwise. Ageas veried they themselves never got your quote in their understanding department. So that means someone in your department never made physical contact with ageas themselves who have confirmed they willing to quote via you and they happy with the disability responsible adjustments within the law to accommodate the broker ( you in this case )
It was Jan in Gloucester who actually help me with contact information to complete my quote advertised me to ask you to reach out to them to complete the disability responsible adjustments under the disability discrimination law under the quality act 2010
After all ageas are the ones who pay out if a claim made not you directly which is why they advised me to inform you my licence is correct and rhe terms of contract is allowed with you , you just gotta be willing to physically communicate with ageas directly and your higher up seems to miss that stage . Ageas never got your quote to their desk , the guy I spoke to after Jan found it odd you said you sent a quote and they told you to cancel despite they never got it in first place
So was there some miscommunication between your higher up and yourself as ageas never got it and been waiting two days for it

So sun e they willing let's sort this now you know they letting you to quote if you physically speak to them

17 October 2025
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi
We’re really sorry to hear that you’ve had a bad experience. We want to understand what went wrong and see how we can improve. Please can you contact us to discuss, you can use our Live chat by copying and pasting the following link into your browser http://www.wiserchoicebike.co.uk/contact .
Wiser Choice Bike

Rated 5 out of 5 stars

Decent price and easy to deal with my…

Decent price and easy to deal with my policy online 👌

15 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Gary

Many thanks for your review and feedback, we are glad that found it so easy to deal with your policy online and at a price that suited you.

Wiserchoice Bike

Rated 5 out of 5 stars

Competitive insurance offered and easy…

Competitive insurance offered and easy to navigate options for comparison.

13 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Dave

Thanks for rating us 5 stars, we really appreciate your kind words. We hope we continue to impress!

Wiser Choice Bike

Rated 5 out of 5 stars

Very quick and no issues encountered

Very quick and no issues encountered

11 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Andrew,

Thanks for rating us 5 stars, we really appreciate your kind words. We hope we continue to impress!

Wiser Choice Bike

Rated 5 out of 5 stars

Questions were answered well.

Questions were answered well.

10 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi,

It's great to hear that you’ve had a good experience. If you need any
help in the future please let us know. Thank you!

Wiser Choice Bike

Rated 5 out of 5 stars

Good service

Good service

7 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Thomas

Thank you for your comments & 5-star rating. We’re delighted that you are pleased with our products & services.

Thank you!

Wiser Choice Bike

Rated 5 out of 5 stars

less expensive and easy to use

I purchased a new bike after not riding for 8 yrs so had to start again with NCB I went through most of the compare sites and Wiserchoice always came up the cheapest by quite a bit. I know its online only but the chat portal is easy to use and I was able to confirm any details of my circumstances which gave me peice of mind when confirming my details.

4 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Steve

Thanks for rating us 5 stars, we really appreciate your kind words. We hope we continue to impress!

Wiser Choice Bike

Rated 2 out of 5 stars

price v.good

price v.good, website confusing and malfunctiong. Took out insurance but still haven't managed to set up customer account.

6 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Neil

Many thanks for your review and feedback, we are sorry that you have been battling to access the portal. We have logged a call back and one of or agents will be in contact to guide you through the process, alternatively you could use our live chat facility and one of our agents will assist you that way, just copy and paste the below link into your browser:
http://www.wiserchoice.co.uk/contact

Wiser Choice Bike

Rated 4 out of 5 stars

Motorcycle insurance

Quote was easy process through quotezone, but trying to purchase the policy was a real ordeal using an android smartphone. I had to use my laptop in the end. Online support chat was very helpful

3 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Mr Duffield

Many thanks for your review and feedback, we are working to improve the process when using a mobile to purchase the policy, thanks for continuing to purchase the policy with us!

Wiser Choice Bike

Rated 5 out of 5 stars

Much cheaper than the rest

Web site great, cost incredibly cheap. Set up of user account faultless. Very happy.

2 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Mark

It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you!

Wiser Choice Bike

Rated 5 out of 5 stars

Very competitive quote all explained…

Very competitive quote all explained clearly. Very easy to buy. All documents available on portal immediately. Clear understandable language used. Thank you

2 October 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Ms De Salis

It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you for the great feedback!

Wiser Choice Bike

Rated 4 out of 5 stars

The company is good

The company is good, competitive, and the actual chat line ( not chat bot), is very Helpful. Kiri on the chat line was exceptional.
Which is good, because the customer portal is terrible.. really frustrating. Needed Kiri to get access sorted out, twice.
Patience eventually paid off, but was tested !

30 September 2025
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi Chris,

We are very glad to hear that one of our Support specialists were able
to give you a 4-star experience! Thank you for taking the time to leave
us a review, we will pass the feedback on to the specific colleague
who will love to hear this too! In relation to your comments regarding the portal, this will also be looked into to see how we can improve.

Many Thanks!
Wiser Choice Bike

Rated 5 out of 5 stars

Simple and straightforward online…

Simple and straightforward online experience.

26 September 2025
Wiserchoice logo

Reply from Wiserchoice

Hi John,

It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you!

Wiser Choice Bike

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