Love our Embrace setup - we used it slightly different (installed it several inches from the wall) and we love it. Wanted to use the wood panel's (applied directly to the wall) but decided to use Embr... See more
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Still waiting on the replacement panels that were damaged in transit due to very poor packing and little tape to keep the boxes sealed. Reached out to customer service and panels and screws. Was told... See more
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Gorgeous product and quality (real wood!) and I love the versatility. We purchased the smoked larch panels and the colors are amazing and vary by slat (which looks so much more dynamic than a single... See more
Company replied
We ordered 8 2’ panels for an accent wall in our new home in Wisconsin. Even though they shipped 16 12” panels the wall went up without a hitch. And it’s beautiful. The quality of panel is excellent a... See more
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Company details
About WoodUpp - USA
Written by the company
At WoodUpp, we design products that make spaces feel extraordinary. From our signature acoustic panels to a growing range of accessories and interior solutions, everything we create is made to bring warmth, character, and calm to your environment.
We’re driven by a belief that great design should be both beautiful and functional—and that it should be built to last. Whether you’re styling a home, office, or commercial project, our products are easy to install, sustainably made, and designed to make a real impact.
We started WoodUpp because we saw a need for something better in the interior industry. Too many solutions are mass-produced, low quality, and forgettable. We're here to raise the bar—with craftsmanship, care, and a genuine commitment to doing things the right way.
We’re driven by a belief that great design should be both beautiful and functional—and that it should be built to last. Whether you’re styling a home, office, or commercial project, our products are easy to install, sustainably made, and designed to make a real impact.
We started WoodUpp because we saw a need for something better in the interior industry. Too many solutions are mass-produced, low quality, and forgettable. We're here to raise the bar—with craftsmanship, care, and a genuine commitment to doing things the right way.
Designed to Make People Feel Good
Written by the company
- At WoodUpp, we create acoustic panels that combine beautiful Danish design with practical sound absorption—perfect for homes, offices, and commercial spaces. All our products are crafted with care and a strong focus on sustainability, using high-quality materials that are easy to install and made to last. Whether you're after a modern, cozy vibe or need to tame the echo in a room, we’ve got you covered. We're proud to help people create spaces that look and sound great.
Contact info
Hickory Street 391, 27030, Mount Airy, North Carolina, United States
- 336 755 2268
4.4
Excellent
420 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 92% of negative reviews
Typically replies within 1 week
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Smoked Larch panels
We recently installed the Smoked Larch wood panels from WoodUpp in our living room, dining room, and main bedroom, and the transformation has been incredible. The panels bring a warm, modern, and elevated feel to each space without ever feeling heavy or overwhelming. The natural grain and smoked finish add a richness that you simply can’t fake — every panel looks intentional and beautifully crafted.
13 May 2026
Reply from WoodUpp - USA
THIS. 🔥
JH, you just described our Smoked Larch panels better than we ever could — and honestly, we might have to quote you on that. "A richness you simply can't fake" — that's exactly it. 👌
Thank you so much for sharing this — reviews like yours genuinely give us chills. We hope you enjoy your panels for many, many years to come!
Warm regards,
Stine Brorsen
WoodUpp Customer Experience Team
Post order communication was great
Post order communication was great. The product was exactly what I expected. Look great!
15 May 2026
Reply from WoodUpp - USA
Thank you so much, Robert! I am so happy to hear this! I hope you will enjoy your WoodUpp project for many years to come.
You know where to find us if you have any other projects in the future! 😊
Kind regards
Stine Brorsen
WoodUpp Customer Experience Team
My initial “Sample” shipment was lost…
My initial “Sample” shipment was lost by the shipper. Woodupp fast-tracked a reorder immediately; they arrived in two days. The samples are the real deal. I just need to measure my walls and order now.
12 May 2026
Reply from WoodUpp - USA
This is so great to hear, Kurt! Elaina says hello — and whenever you're ready to measure up and place your order, just send her an email and she'll take great care of you from there! 😊
Best regards
Stine Brorsen
WoodUpp Customer Experience Team
Beautiful wood slats that took a long time to get to me
The wood slats are very beautiful and look to be of good quality.
The edges of the front veneer really cause slivers, so care is needed to not run a bare hand over them.
It took a very long time for them to be in stock, and then they sat for a week before actually being shipped (I'm not sure why). This part could definitely be improved by either providing an accurate estimate when smoked larch would be in stock again, or letting me place my order while it was on back order. I almost left for another vendor during all the waiting.
14 May 2026
Reply from WoodUpp - USA
Michael, first of all — thank you for sticking with us. We know that wasn't easy, and we genuinely mean it when we say we're glad you did! 🙏
We're so happy to hear that the panels lived up to your expectations in terms of beauty and quality — that's exactly what we aim for. But we hear you loud and clear on the wait, and we're truly sorry for the frustration it caused.
Your note about the veneer edges is also well noted — thank you for being honest with us, Michael — it's the kind of feedback that actually helps us improve.
We hope to make it up to you next time!
Warm regards,
Stine Brorsen
WoodUpp Customer Experience Team
beautiful
These panels are beautiful. They were simple to install and I like all the accessory options to customize my wall.
13 May 2026
Reply from WoodUpp - USA
Our design team will be so happy to hear this, Michelle! We really put a lot of effort into giving you the possibility to customize your wall exactly the way you want it — so your 5 star review truly means a lot to us! 😊
Wish you a great day!
Best regards
Stine Brorsen
WoodUpp Customer Experience Team
Wood tone variation is unacceptable
We made a very large purchase to cover the ceiling in a 18’ x 25’ room, several thousand dollars. The panels are the Carolina light oak color and had noticeable variation in wood tone when they arrived. My contractor reached out to the company about the issue and was told that’s just the nature of the product. So when installed we now have a ceiling that looks like it has stripes, not the look we’re going for. The panels were lightly stained to try to even out the variations but beware adding stain or a finish voids any responsibility of WoodUpp to stand by their product. So a panel is sold at a premium price point, consists of wood tone variations, comes unfinished but voids warranty if stained to make it even and that’s suppose to be acceptable? Who wants a wall or ceiling with stripped wood? Perhaps in certain applications with low lighting this isn’t an issue but it certainly is for us. The concept in great and we hope it mediates sound concerns but overall I wouldn’t recommend this product.
10 June 2026
Unprompted review
Reply from WoodUpp - USA
Beverly, thank you so much for reaching out directly to us and for sharing the pictures — we truly appreciate it, and we understand how disappointing this must feel after such a significant investment.
Having now looked into your case more closely, we can see that the uneven appearance is unfortunately a result of the stain that was applied to the panels. Our panels come unfinished, and while they are beautiful in their natural state, applying a stain can cause uneven absorption depending on the technique and product used — which is what appears to have happened here.
We want to make sure we find the best possible way forward for you, and one of our specialists is already on your case. We look forward to speaking with you directly to explore your options.
Thank you for your patience, Beverly — we truly want to make this right. 😊
Best regards,
Stine Brorsen
WoodUpp Customer Experience Team
Long term flexibility with quality panels and attachment systems.
Quality products! Sound attenuation surpassed our expectations. While the strips are only laminated, the underlying material appears to aid in the sound absorption. The Create items are expensive but set this panel product apart from all others once the wall is up. You now have flexibility and change ability in your wall decorations/entertainment choices without damaging panels.
12 May 2026
Reply from WoodUpp - USA
Karl, what a lovely thing to read — thank you so much for taking the time! We are so happy to hear that our panels met and exceeded your acoustic expectations. 😊
Your comments regarding the Create accessories are greatly appreciated — we believe the flexibility and quality they offer justify the investment and truly set our system apart. ✨
Wish you a great evening!
All the best
Stine Brorsen
WoodUpp Customer Experience Team
The product looks great on our…
The product looks great on our television wall. Easy installation. The customer service was very helpful and responsive to questions.
12 May 2026
Reply from WoodUpp - USA
Sounds just like the experience we want you to have, Carla!🙌
I am so happy to hear that you love the look of your panels and found the mounting process easy. Thank you for your kind words about our customer service team as well. 😊
Thank you for choosing WoodUpp!
All the best
Stine Brorsen
WoodUpp Customer Experience Team
Arrived promptly and easy to install.
8 May 2026
Reply from WoodUpp - USA
Thank you so much for your review, Paula! 🌟
I'm so glad to hear that your order arrived quickly and that the mounting process was easy. That's exactly the experience we aim to provide, so this is wonderful to hear! 🙌
All the best
Stine Brorsen
WoodUpp Customer Experience Team
You processed the refund in a timely fashion
You processed the refund in a timely fashion. I just wished you carried the panels in 108" lengths for 9' ceilings. 9' ceilings is VERY common in most homes now.
17 May 2026
Reply from WoodUpp - USA
Thank you for your 5-star review and for sharing your feedback with us, Michael!
We're pleased to hear that the refund process was handled quickly and smoothly. At the same time, we truly appreciate your suggestion regarding 108" panel lengths for 9' ceilings. Customer feedback like yours is incredibly valuable, and comments about sizing and product options are something we regularly share with our product team as we continue to develop our range.
Thank you again for taking the time to leave a review and for supporting WoodUpp. 😊
Best regards,
The WoodUpp Team
Very easy to install
Very easy to install. I wasn’t sure about the strength of it but it held everything tight and secure to the wall.
17 April 2026
Reply from WoodUpp - USA
Thank you so much for your wonderful review, Brian! We love that you were pleasantly surprised by the strength and sturdiness of the product — we always aim to exceed expectations! 🙌
Kind regards,
Stine Brorsen
WoodUpp Customer Experience Team
Stunning!
Handsome, functional, unique, exactly what I wanted and hoped it would be. My art studio is like none other thanks to WoodUpp slat walls and accessories. Thanks you for a stunning and practical product.
22 October 2025
Reply from WoodUpp - USA
Wow, Kay — We absolutely love that our panels are a part of your creative space! 🙌
Thank you so much for this stunning review. It truly means the world to us.
Warm regards,
Stine Brorsen
WoodUpp Customer Experience Team
Very good experience
Very good experience. Their product is exactly what they advertising. Perhaps a bit expensive, but I am satisfied with quality. Very easy to mount. Fast shipping.
They need to give more instructions and sell some special tool o cut their panels across.
I also didn't expect that instead one big panel you will get two cut into two parts which are different size. This is not indicated anywhere when you are ordering them. I didn't expect that these two parts are slightly different size, I found this out only when started mounting them. This actually made me to change my plan and I had to order additional panel.
7 April 2026
Unprompted review
Reply from WoodUpp - USA
Thank you for your honest and detailed review, Vadim — we really appreciate it! We are so glad to hear that you are happy with the quality, the easy mounting and the fast shipping. That means a lot to us. 😊
Regarding the panels being delivered in two parts — we do have this information available on our US website under the "Product dimensions" tab. The full panels are split as shown for making the shipping experience as easy as possible.
We understand however that this may be easy to miss, and we are sorry that it caught you off guard and caused you to have to order an additional panel.
We will also take your feedback on board, as we always want the full experience — from order, shipment to mounting — to be as smooth as possible.
Thank you again for helping us improve, Vadim. We hope you are enjoying the final result on your wall! 😊
Warm regards,
Stine Brorsen
WoodUpp Customer Experience Team
Beautiful Quality and Excellent Customer Service
I absolutely love these wood panels. The quality is excellent, and I even enjoy the natural scent of the wood in the room. They look incredibly stylish and luxurious while still adding warmth and softness to the space.
I installed them symmetrically on both sides of my bed, and the effect is amazing. Visually, the room feels taller, more elegant, and somehow softer and more inviting. At the moment, only one side is installed because I was waiting for the rest of my order, but even with just half completed, I can already tell the final result is going to look stunning.
I also want to mention the company’s customer service. Any issue or question that came up was addressed immediately. It's so refreshing to work with a company that is responsive, responsible, and genuinely easy to communicate with. They made the entire experience smooth and pleasant.
Highly recommend both the product and the company behind it.
5 May 2026
Reply from WoodUpp - USA
I just want to thank you for this thoughtful review, Tati!
I loved hearing how the panels have already made your bedroom feel warmer, softer, and more inviting. That's exactly the kind of transformation we hope to bring to our customers' homes. 🙏
It also means a lot to hear your kind words about our customer service. We always strive to be responsive and easy to work with, so knowing that we helped make the process smooth and enjoyable is incredibly rewarding. 🤍
I can't wait for you to see the finished result. It already sounds like it's going to look absolutely beautiful!
Thank you again for your recommendation and for choosing WoodUpp.
All the best
Stine Brorsen
WoodUpp Customer Experience Team
Wonderful Company
It was a pleasure doing business with WoodUp. I was pleasantly surprised by their followup and their video made just for me. Everything came faster than expected. Easy install since my wife did all of the measuring and cutting. I did my own lights since I find theirs too expensive. Love the shelf.
5 May 2026
Reply from WoodUpp - USA
We love hearing that the whole experience felt personal and smooth from start to finish, Raymond! Please say hello to your wife — sounds like you two made a great team on this project! 👏
Thank you so much for taking the time to share your experience with us. It means a lot and helps us both improve where we can and keep doing the things that clearly make a difference. 😊
Kind regards,
WoodUpp Team US
Living room accent wall.
It was very nice to receive the samples ahead of time so I could be sure of the color. I took me awhile to make my decision but we are very glad we did it. When putting the panels on the wall I noticed one box was labeled Brown not UT Brown and was a little upset at first because the Brown box was slightly lighter than the UT Brown but we were doing 4 rows of 5 panels so I just spaced them one on each row and it looks beautiful. We decided to screw the panels on instead of glue and they are letting me send the glue back so that is great. It was easy to work with everyone and liked the personal video we received from Wood Upp.
1 May 2026
Reply from WoodUpp - USA
Thank you so much for your detailed review, Linda! We're so glad to hear that ordering samples helped you find the perfect colour and that you're happy with the final result. We also appreciate you sharing your experience with the installation process and our personal video service. 😊
Thank you for choosing WoodUpp! ✨
Best regards,
Stine Brorsen
WoodUpp Customer Experience Team
Product is amazing
Product is amazing. Unfortunately on two separate orders, accessories were either missing or broken.
28 April 2026
Reply from WoodUpp - USA
Dear Emily,
Thank you for your review and for your kind words about our product. 😊
We are sorry to hear that your delivery experience did not fully meet expectations. We understand how frustrating that can be and appreciate you bringing it to our attention.
If there is anything that still needs to be resolved, please do not hesitate to reach out to our team. We are here to help! 😊
Thank you for sharing your experience with us.
Kind regards,
Team WoodUpp
Love the Akupanel product
Love the Akupanel product. Easy online ordering and quick delivery. We installed it on our feature wall in the living room which not only made it more beautiful but also deadened the reverb sound.
29 April 2026
Reply from WoodUpp - USA
That's so great to hear, Steve! 🤩
It really makes our day knowing the Akupanel has made such a difference in your living room — both the look and the sound. Easy ordering and fast delivery is something we always aim for, so glad it all went smoothly.
Enjoy your new feature wall! 😊
Kind regards
Stine Brorsen
WoodUpp Customer Experience Team
I received the sample and I can tell…
I received the sample and I can tell the quality is superb. I also saw other accessories that can go along the wall panels. Worth checking the website for full fledge of products.
28 April 2026
Reply from WoodUpp - USA
Thank you so much for your kind words!
You're absolutely right — we offer a wide range of accessories and complementary products designed to perfectly match our panels. Thank you for highlighting that. 🙌
We truly appreciate your support and hope to welcome you back again soon! 😊
Best regards
Stine Brorsen
Customer Experience Team
I purchaced the 2 models of the Embrace…
I purchaced the 2 models of the Embrace collection. Excellent quality of product, service, quick and available to communicate with, uniqueness of product, available accessories, good install instructions and videos and lots of positive commenrs after I installed it.
27 April 2026
Reply from WoodUpp - USA
This is so great! We love hearing that your new room divider has already received so many positive comments! Our design team will be thrilled to hear this! 🤩
Thank you so much for choosing WoodUpp and for taking the time to share your experience with us, John! 🙌
All the best
Stine Brorsen
WoodUpp Customer Experience Team
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