23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 743 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the detailed DNA reports and find the historical matches fascinating for learning about their heritage. People often mention that the testing process is quite straightforward, making it easy to understand the genetic breakdown and discover new family connections. However, some customers also noted frustrating difficulties with customer service response times and getting help when problems arise. Other people felt that the premium subscription is quite expensive and that navigating the platform features can sometimes be confusing. Reviewers additionally pointed out that tracking results and managing family trees can present unexpected challenges.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, highlighting both impressive features and... See more

User experience

Users describe ambiguous interactions with user_experience, expressing widespread frustration with login... See more

Service

Reviewers highlight ambiguous experiences regarding the service, as feedback varies significantly among... See more

Customer service

Customers had negative experiences with customer_service, consistently reporting frustration with... See more

Price

Clients share negative opinions on price, describing costs as outrageous and feeling heavily overcharged.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8k reviews

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Asks customers to review

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Replied to 58% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 1 out of 5 stars

I sent my sample on 2nd January 2026 - when will I be able to start using my annual subscription??

I sent my sample on 2nd January 2026. As the postal address was in the UK I expected a reasonable turnaround time. I hadn't known that from Bedford (UK) it would be shipped to the US.
Looking at the app on 9th February it said my sample was 'In queue for DNA extraction' with results expected 11- 25 February. On 16th Feb the app said 'results expected 18- 25 February'. On 18th Feb ' Due to a high volume at our lab processing is taking longer than usual'. But I was already in the queue, so what has happened to cause this apparently new delay?
I purchased an annual subscription which is rapidly evaporating. Not at all happy, in fact feeling a bit scammed...
23andMe - please don't give me a USA number to call - you sell in the UK and should be providing local support.

20 February 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

I am responding to the response…

I am responding to the response provided by 23andme to my Trust Pilot review.

I am completely disappointed in how this has been dealt with. I did what was asked of me back in 2024/2025-

Get charged again- reach out an notify them and am told the same thing. To BAD.

I am reporting them to the BBB for unscrupulous renewal practices-

This is now an accounting nightmare. My financial accounts are locked down. The charges going through an inactive account, and now I have multiple over drafts. All over a subscription that I canceled over the phone.

Emails were going to spam- so I did not get the notification that It was coming up for renewal. (I canceled it, and removed the contacts from my email.. why would I be expecting a charge for something I cancelled.)

Telling me to call, and get stuck in the IVR loop- and when I do get someone, refused to transfer me to a supervisor is totally unacceptable.

My Paypal account is now locked, and since I am not in the states currently, I'm SOL.

VERY VERY dissatisfied. This is not an example of good customer service. DO NOT SUPPORT this business.

13 February 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Didn't get any results, the customer service is really frustrating

Very frustrating experience. I purchased 2 kits and mailed the samples at the same time. My husband received his in a reasonable time (~3.5 weeks), and I've been waiting for mine for 8 weeks now with no update or deadline provided. I emailed customer service multiple times, but only got a generic response saying they're still working on it. At this point, I just want a refund.

7 January 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Hope that helps!

Rated 1 out of 5 stars

8 weeks since they received sample, still no results.

They received my sample December 22, 2025. It's now February 14th, 2026 and still have not received any results.ita been nearly 8 weeks since they received my kit. Honestly pretty disappointing turn around time considering they received it before Christmas. Can't recommend service since they have postponed my results twice now and have updated it with "results will be ready soon". That was a month ago. I figured since I got my kit in before the holiday it would mean I wouldn't get caught with a slow que with the people that got it as a gift and shipped theirs after Christmas.....I was very wrong. Hard to recommend service since I also did one with Ancestry.com and they received my kit on January 9th and I received my results back 3 weeks later. I'd just use Ancestry.com if your looking for an extensive detailed and timely returned result.

14 February 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

TERRIBLE. I ordered my kit on November 12 2025.

I ordered my kit on November 12 2025.
I received the kit the next week and sent it back the next day.
It's now mid February 2026 and despite being constantly given dates for the results ...nothing. They're now saying the results MAY be ready in mid march ( they said they'd be ready in Jan and then Feb). Obviously in March they'll change it to April then May etc etc.
I feel like I've been scammed ...mugged. Do not use this company. That's all I can say.
And 23 and me don't tell me to phone you ...I'm not spending more money on you.

10 February 2026
Unprompted review
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Reply from 23andme

Hello, 

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

The information is just right for us to understand and talk to our doctor about.

The information is just right for us non-scientists to read and understand. I like the deeper questions about my lifestyle that may be a cause of increased inherited disease probabilities. The results are shown on a line or graph to indicate where you are in relation to the studied population and what you should talk to you doctor about. Very practical summaries of results.

28 October 2025
Rated 1 out of 5 stars

I was looking at my ancestry on the…

I was looking at my ancestry on the 23andMe app when it asked me to verify. When I did it said you have no record of me!! I paid you TWICE, first in 2023 and then for advanced analysis (an additional $69), and now you say you have lost my information??? It is my DNA!!!!!

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

A Smarter, More Accurate Look at My DNA

I’ve had a great experience with 23andMe, and their new algorithm is a noticeable upgrade. The ancestry breakdown feels more refined and accurate, with clearer regional distinctions and insights that actually make sense when compared to my family history. I really appreciate how the updated algorithm doesn’t just reshuffle percentages, but adds more context and confidence to the results.
The only downside is that results below 1% are still included. Percentages that small don’t feel meaningful and can actually be confusing rather than helpful. Removing anything under 1% would make the reports cleaner, easier to understand, and more focused on ancestry that truly matters.
That said, the interface is still easy to use, the explanations are clearer than ever, and the health and trait reports feel well supported by data. Overall, the new algorithm makes 23andMe feel more advanced and trustworthy, and it reinforces why it remains one of the best DNA testing services available.

3 February 2026
Unprompted review
Rated 5 out of 5 stars

23andMe is fun

23andMe is fun. How much fun depends on how much you pay. There will always be a feature you want on the next highest level, which is frustrating, but I can't say it affects my trust level. If you just want to know your ancestry and, perhaps, find some distant relations, the basic plan works. I have +Premium, which let's you see Historical Matches. Any time my DNA matches DNA from an archaeological site, I get a notification. Prepare to find the Viking ancestry you didn't know you had! LOL

29 October 2025
Rated 1 out of 5 stars

I have not had a great experiance with…

I have not had a great experiance with 23 and me they lost my sample twice eventually they received my third sample however i still have not recived my results and they keep changing the date i will receive them i have enquired twice in regards to my results and the service is poor i have now been waiting 3 months

10 January 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

DO NOT WASTE YOUR MONEY—TOTAL SCAM!

I am beyond frustrated with 23andMe. I purchased a kit as a gift, only to find out that the barcode was deactivated because of their "same country" policy. Apparently, you have to return the sample from the exact same country where it was purchased, or they just trash your kit.
Is this mentioned clearly in the product description? NO. They bury this "policy" deep in the fine print of their legal disclaimer where they know nobody will see it until it’s too late. It is a predatory tactic designed to take your money and provide zero service in return.
To make matters worse, when I contacted customer support to explain the situation, they refused to issue a refund or a replacement. They effectively stole my money and now I’m left with a useless plastic tube. They hide behind "regulatory compliance" as an excuse for terrible transparency and even worse customer service.
If you aren't 100% sure you are mailing this from the exact GPS coordinate where you bought it, don't bother. This company is more interested in technicalities and keeping your cash than actually providing DNA results. Avoid at all costs!

I have already contacted your team via email regarding kit #19-0324-3704-0315. Since you do not provide support ticket numbers, this is the only reference I have. To be honest, after my experience, I’ve realized that the term 'Customer Care' is a euphemism—much like the naming of the Pacific Ocean (Mar Pacífico). It suggests a level of calm and support that is entirely absent from the actual experience.

5 January 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. I do apologized for the inconvenience that it caused. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

Highly recommended!

I’ve had so much fun looking through all of the information this site provides! A lot to look at and a lot to take in! Really interesting! Just try it!
I do however have the premium subscription and it is expensive in my opinion. But, I have seen different things from ancestry.

27 February 2025
Rated 1 out of 5 stars

Overpriced and inaccurate

I was very dissatisfied with my experience. The results felt vague, generalized, and inconsistent, and did not align with my known medical history or genetic background. Much of the information appeared speculative rather than evidence-based, which made it difficult to trust the accuracy of the reports. For the price paid, I expected more transparent data, clearer explanations, and results that felt personalized rather than generic. Overall, I feel this was a waste of money and I would not recommend 23andMe to others.

30 December 2025
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Read the fine print very carefully…

Read the fine print very carefully before purchasing a 23andMe kit.

I was recently diagnosed with cancer and ordered a 23andMe kit believing that the purchase price covered access to my health and genetic results. After submitting my sample, I discovered that I cannot view important health-related reports—including cancer-related genetic information—unless I sign up for an annual subscription and provide a credit card.

This was not clearly disclosed at the time of purchase. As someone dealing with a serious medical diagnosis, it is deeply upsetting to feel pressured into a recurring payment just to access information that could impact my family’s health, such as BRCA1 and BRCA2 risk.

Genetic health information should not feel like it’s being held behind a paywall—especially for people facing cancer and trying to responsibly inform family members of potential hereditary risks.

I regret this purchase and would encourage others, particularly those with medical concerns, to consider clinical genetic testing through a healthcare provider instead of relying on consumer DNA services with subscription-based access.

4 January 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

Verified what I already knew

Most people are often skeptical of these sorts of test because they don’t want a random company having their DNA but as someone who works in healthcare I tell people if you’ve done blood work, someone already has your genetic DNA, so why not use yours for something for yourself. It was fast. Easy and updates frequently to give more specific data which I appreciate. Most of the information I already knew. Some were new which answered a lot of questions my family had

25 February 2025
Rated 5 out of 5 stars

Great company

Great company. I would definitely recommend this company to anyone wishing to learn more about their family tree or for DNA matches. Prompt replies when reaching out for support

25 October 2025

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