23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 740 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the detailed ancestry and health reports that provide fascinating insights into family history, genetic traits, and ethnic backgrounds. People also find the platform useful for discovering new DNA relatives and navigating various interesting genealogical features. Some reviewers were not happy with the customer service, noting long delays, difficulties getting updates, and unhelpful responses when issues arose. Additionally, several consumers mentioned that the testing kits and premium subscriptions are quite expensive, making the service become costly over time. Users also expressed that some features can be confusing to navigate or hard to understand without clear instructions.

What people talk about most

Product

Customers had ambiguous experiences with the product. Reviewers praise the structured, accessible genetic... See more

User experience

People report ambiguous experiences with user_experience, highlighting both frustrating login hurdles and... See more

Service

Reviewers highlight ambiguous aspects of service, showing a sharp division in customer experiences. While... See more

Customer service

Consumers find customer service to be extremely frustrating and largely unresponsive. Reviewers frequently... See more

Price

Reviewers mention negative feedback about price, expressing widespread dissatisfaction with escalating costs... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


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3.6

Average

TrustScore 3.5 out of 5

8k reviews

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 3 out of 5 stars

Bring Back the Genetic Data and the Chromosome Display

Although I am pleased with the added features that the subscription offers me, I find that I am hindered in my genealogical work because I no longer have access to the genetic data and the chromosome displays. I had hoped that they would be restored after your customers had reset their passwords and adopted dual factor authentication. I do not see any reason for you to deprive us of the services we once enjoyed because of the use of recycled credentials by your irresponsible customers. It is 100 percent their own fault if their accounts were accessed without their consent!

29 October 2025
Rated 5 out of 5 stars

I LOVE 23andme

I LOVE 23andme. I am so glad they were able to salvage the company and not go out of business. They continuingly work to improve and refine, their research on DNA ancestry and health. I pay for the yearly premium subscription which is super reasonable so that I always get the latest updates. I especially enjoy the "Historical Matches." Keep up the good work 23and me!

29 October 2025
Rated 2 out of 5 stars

I paid for premium or whatever the…

I paid for premium or whatever the higher price deal was. They still hit me to upgrade constantly? I don't even know what I get for what I pay for. And the week after I paid the premium subscription I read they had filed bankruptcy? I still get hit for more money way more then I receive information. To the point I blocked their emails. I'd rather sign in and look at my results then open 100 emails with nothing but asking for more $$$

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 3 out of 5 stars

Update Review

The overall ethnicity (ie. British and Irish) was a good improvement. 93% British and Irish seems right and actually matches other tests. But breaking down the regions into countries seemed a little off. I lost 2 of my close communities with a country as well (Ireland). I do have at least some Irish ancestry (other tests pick it up.) I had, but lost, Central and Southern Ireland and Southern Munster as close genetic groups. I also lost my distant Ireland and England genetic groups. And my smallest percentage (Wales) has a "very close community". Overall semi better, but I now only have ONE genetic group (excluding additional genetic groups in the US) with a premium. I upgraded to premium to see more genetic groups, which seemed pretty accurate before the update.
My nearly fully Czech brother-in-law has a VERY small portion that isn't Eastern European. He did receive good Czech and Slovakian groups, but he also received about 6 English genetic communities.
I only have one genetic community and I'm 93% British and Irish.
The overall British and Irish percentage seems more realistic for me, but some regions seemed better before the update.
I honestly liked it better before because it wasn't overly specific, so I could put it together using my knowledge of my family. I gave it a 3 but technically I'd say a "strong 3 going on 4". I've always enjoyed the layout and how 23andme utilized maps though.

28 October 2025
Rated 1 out of 5 stars

I gave a one star because since I…

I gave a one star because since I originally set up an account I have not been able to go back online. I have contacted customer service with no help. So I have never been able to see my results and your company were unable to help me see my results online or email me a copy of the results

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

My 23andMe Experience

To date, I've had a great experience with 23andMe. I've learned about many DNA relations. Unfortunately, there are no records for direct relatives before me. They have passed on and left no records behind.

29 October 2025
Rated 1 out of 5 stars

I have been locked out of my account…

I have been locked out of my account for months for no reason and I can’t get back into it no matter what I do

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Access locked yet 23&me can't give me access

It has been weeks since I've been able to access my account. The customer service folks have responded that my account is unlocked yet I still can't get in with my old password or create a new password. I'm paying for their premium service, and have requested a refund for pmts made since I was last able to access my acct. No response received to refund request.

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

everytime i try to get on 23 and me it…

everytime i try to get on 23 and me it doesnt want to let me telling me that is the wrong password or code etc. it is frustrating

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

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