Cecilia Rotar was an absolutely massive help. I had an incredibly short window to get a ring customised, but she was somehow able to get it sorted and an appointment booked in for collection right b... See more

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I don’t often, if ever write reviews but my experience with 77 diamonds warrants it. Josh in particular. He was unbelievable throughout the whole process. He helped with the design the image I... See more
Company replied
Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but... See more
Company details
- #24 of 287 best companies in Jewellery shop
- #4 of 16 best companies in Diamond Dealer
- #10 of 110 best companies in Jeweller
- #9 of 89 best companies in Jewellery Designer
- #8 of 48 best companies in Jewellery manufacturer
- #6 of 28 best companies in Jewellery Repair Service
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 77% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Wonderful experience with Lesia.
Wonderful experience with Lesia.
She made what could have been a stressful last-minute decision feel completely effortless. When we decided to exchange rings at our civil ceremony, time was tight, but she personally ensured everything was completed within a week. Her attention to detail and thoughtful guidance on sizing, weight and width were incredibly helpful. The showroom is beautiful and made the whole experience feel even more special. We are truly grateful for her care and absolutely love our wedding bands.
Amazing product, exemplary service!
Amazing product, blew me away when I saw it in person. The website customization process was very easy to navigate. Updates via email on the progress of the build were very regular and I enjoyed being kept in the loop. The build was completed ahead of the projected time which was a lovely bonus. Would 100% recommend 77 Diamonds for anyone looking to make this very important purchase.
PATIENT, KIND AND EFFICIENT SERVICE
Hi. I live abroad and reached out to Racha for advice and assistance in a purchase. Racha was kind, patient and efficient and I would highly recommend her. I have as yet not received my item so will review again on the finished product at a later stage.
I am very happy with this purchase-…
I am very happy with this purchase- both service and quality of purchased earrings are excellent.
Excellent service and smooth collection in Dubai
I had a great experience with 77 Diamonds from start to finish. The ordering process was clear and the team was very responsive and helpful.
I travelled from Kuwait to Dubai to collect the ring and everything was perfectly organised. The ring was exactly as described, beautifully crafted, and the GIA certification gave additional confidence in the purchase.
Overall a very professional service and a great experience. I would definitely recommend 77 Diamonds to anyone looking for a high-quality engagement ring.
I have received a fantastic service and…
I have received a fantastic service and especially from Holly whose advice on the ring to get was gratefully received. I unfortunately had to return my first choice of ring as it did not fit my awkward fingers properly and Holly was very accommodating and helped me with the returns process and kept me informed every step of the way from the return to receiving a replacement. If you need advice I would be sure to ask for Holly
Can only recommend
Very attentive, supportive and friendly customer service! They made sure the order would arrive in time after I placed the order somewhat late. Would order here anytime again, can only recommend!
Great company to buy a diamond from
Easy to purchase, great prices and excellent communication (from Clare) throughout the purchase process. Arrived much quicker than initially stated, and packaged really nicely.
Good quality products with competitive pricing !
The product quality and customer services are great. The pricing is also competitive. I was going to give a 5 star, but the website has put me off a bit (need to improve the web flow and filtering, poor usability).
My interest and ultimate purchase was…
My interest and ultimate purchase was handled most professionally. The goods were presented very nicely. High quality all round.
Outstanding Service
Outstanding Ring and outstanding support from Clare!
Everything worked perfectly!
Excellent service
I ordered a diamond ring and was given a delivery date for a month later. However, I’m delighted to say that when I requested delivery on time for Valentine’s Day, two weeks earlier, Natacha from 77 Diamonds did everything she could to bring it forward. My concerns about the delivery being with Royal Mail were baseless. It came safely the next day. Very good service.
Great service from Fannie
Great service from Fannie and the diamonds were delivered very quickly in time for my wife's birthday. I can highly recommend 77 Diamonds.
Service was personal and professional
Service was personal and professional. They were able to show me first through email and telephone conversations and then in person (Hannover Square) the items that I was considering. They understood my requirements and price point and appropriately guided me. Needless to say my wife was extremely happy. I will definitely use 77 diamonds again for other jewellery in the future
Thank you Scott!
After a bumpy ride with not hearing back from the sales support for a few days, I was contacted by Scott Wagstaff - who made the entire process extremely reassuring. Not only did Scott apologise for the lack of original response, he worked to ensure I received my ring 4 weeks sooner than the anticipated date! Scott kept me updated throughout the entire process, and my experience with 77 diamonds was a much more positive one as soon I was introduced to them. Thanks again for all of your support Scott - you made my special day possible! 🙏
Cecilia Rotar gave excellent service…
Cecilia Rotar gave excellent service from order to receipt.
Great customer service and a quick turn…
Great customer service and a quick turn around on my wedding rings. They look like great quality too.
Very happy
Alex was extremely helpful and I am delighted with my new ring. Excellent service and product.
Very happy!
A positive experience from beginning to end .... Cecilia Rotar was extremely helpful and kept me updated throughout. The ring itself is beautiful!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.