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77 DiamondsReviews 

5,926
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 1,315 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the professional, personalized, and timely service, often highlighting the outstanding customer service and the helpfulness of the staff. Many people appreciate the high quality and craftsmanship of the products, with engagement rings and other jewelry described as beautiful and exceeding expectations. The overall purchasing process is frequently noted as seamless, with clear communication and excellent support from the team. However, some customers also noted issues with delayed collection dates for rings, and one reviewer reported receiving a ring with a stranger's engraving, suggesting a lack of quality control.

What people talk about most

Product

People report positive experiences with product, with many customers expressing delight with the quality and... See more

Staff

Clients share positive opinions on staff, consistently highlighting their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness,... See more

Service

Customers had positive experiences with service, often describing it as professional, personalized, and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the high quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more


Company details

  1. #25 of 292 best companies in Jewellery shop
  2. #4 of 16 best companies in Diamond Dealer
  3. #10 of 113 best companies in Jeweller
  4. #9 of 91 best companies in Jewellery Designer
  5. #9 of 46 best companies in Jewellery manufacturer
  6. #4 of 30 best companies in Jewellery Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 59% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(5,926)

1,513 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent Service from Natacha at 77 Diamonds

Excellent service from Natacha at 77 Diamonds.

I recently purchased a loose diamond from 77 Diamonds and was genuinely impressed with the whole experience. Natacha was extremely helpful throughout and, when I asked whether the stone could arrive any earlier, she went above and beyond to help make that happen.

The diamond arrived earlier than expected, which was a very pleasant surprise, and the quality of the stone was exceptional. The website was easy to use, the documentation was simple to access, and the communication throughout was excellent.

What really stood out was the aftercare. Often, once a purchase has been made, that is the end of the process, but Natacha followed up to ask whether I was happy with the diamond. That level of customer service was very reassuring and genuinely appreciated.

I am very pleased with both the stone and the service, and I would have no hesitation in recommending 77 Diamonds. I will certainly be buying from them again.

20 May 2026
Unprompted review
Rated 4 out of 5 stars

Great product quality, service can be better.

I ordered directly through the showroom in Copenhagen. It took 7 weeks before the ring was delievered to me. There weren't any emails to update me on the status of my order which took longer than 4-5 weeks (the expected delivery time).

Customer service are responsive when it comes to calls, emails, and following up with your requests. However, you have to follow up yourself, even the payment receipt I had to call and ask for it to be sent. At the showroom, Ali was patient, and very welcoming. He helped me choose a great ring for my budget. The sizing though was very tricky and I didn't end up with the perfect size, partly because the ring you try on has no stones, so the weight and feel is simply not the same as the real one.

I also expected more "education" for those who are purchasing an engagement ring, but most of the research you have to do yourself online.

Value for money is really good, and the product quality is amazing - really top tier. Can't say anything about the product itself. I am very happy with it, the size is something that can be fixed.

15 May 2026
Rated 5 out of 5 stars

Excellent experience

Purchased a loose diamond from 77 diamonds but needed it quite quickly. Emailed their customer service team, Natacha was absolutely brilliant, clearly communicated that she was going to get in touch with their team elsewhere to expedite dispatch and get back in touch within a set timescale to provide an update. She did exactly as she said, confirmed a speedy dispatch and new delivery date. The gem arrived before the expected date and was tracked the whole way - I live on an outer Scottish isle which makes this whole experience even more impressive. When it arrived the packaging was immaculate and it really felt special. Would absolutely purchase from 77 diamonds again!

17 May 2026
Rated 5 out of 5 stars

Returned for eternity band

We purchased my wedding band and engagement ring via 77 Diamonds website 14 years ago and returned to their website to look for eternity rings. I was keen to price match with local stores as well as get a good match to my engagement ring so I contacted them. Toni’s communication from initial interest to tracking was prompt and thorough and I’m so happy with my new ring which is a great addition to my stack and offered great value for money.

7 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Maryam Zadeh

I had an excellent experience with Maryam Zadeh at 77 Diamonds Manchester. She was extremely knowledgeable, patient and attentive throughout the whole process, helping me shortlist the right diamond and ring design with genuine care and professionalism. Her guidance made the experience feel very personal and reassuring, and I would highly recommend her to anyone looking for expert advice when choosing a special piece of jewellery.

14 May 2026
Unprompted review
Rated 5 out of 5 stars

The product was amazing!

The product was amazing!! Everything looks like in the page.
I need the ring to be delivered in a "special" location and Clare arange it to make it possible.
Clare was accompanying me during all the process being an unpayable help!

15 May 2026
Unprompted review
Rated 5 out of 5 stars

I’ve just placed an order for a ring…

I’ve just placed an order for a ring from “77 Diamonds”, and I’m genuinely very happy with the overall experience. A special thanks to Cecilia Rotar for assisting me throughout the entire process. She was incredibly professional, genuinely helpful, and responded to all of my questions quickly and clearly. Her support made the whole experience smooth, enjoyable, and stress-free. Highly appreciated service from start to finish.

15 May 2026
Unprompted review
Rated 5 out of 5 stars

Very accommodating

Very accommodating, received great support from the sales consultant, excellent products and arrived on time

21 April 2026
Unprompted review
Rated 5 out of 5 stars

The best jewelry

The best jewelry, costumer service and care. The package was insured and everything went very well receiving my lab grown diamond engagement ring. I strongly recommend!

13 May 2026
Unprompted review

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