Banner for 77 Diamonds

77 DiamondsReviews 

5,926
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,327 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the outstanding customer service and the helpful, professional staff, who often go above and beyond to assist with inquiries and make the process seamless. Many people are delighted with the high quality and craftsmanship of the products, particularly the rings, which are frequently described as beautiful and exceeding expectations. The overall service is consistently rated as excellent, with many expressing satisfaction with the entire purchasing experience and indicating a strong likelihood of returning for future needs. However, some customers have experienced delays in collection dates and one reviewer reported receiving a ring with a stranger's engraving, suggesting a potential issue with quality control for returned items. Additionally, a few people felt that the sizing process was tricky due to differences between showroom samples and actual products, and desired more educational guidance during the purchase of engagement rings.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising the team's professionalism,... See more

Service

Consumers find service to be positive, with many describing the entire process as flawless, exceptional, and... See more

Quality

Users describe positive interactions with quality, with many reviewers receiving diamonds of higher quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had a very positive experience with Natacha and 77diamonds. We were concerned our wedding rings would not arrive on time but Natacha ensured they arrived to us promptly and safely. The rings are perfe... See more

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied


Company details

  1. #25 of 292 best companies in Jewellery shop
  2. #4 of 16 best companies in Diamond Dealer
  3. #10 of 113 best companies in Jeweller
  4. #9 of 91 best companies in Jewellery Designer
  5. #9 of 46 best companies in Jewellery manufacturer
  6. #4 of 30 best companies in Jewellery Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 59% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(5,926)

1,513 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Exactly as expected

The service was very attentive and the package arrived perfectly. The bracelet I bought (as a gift) was exactly as expected and shown on the website. Really beautiful piece of jewellery.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Really impressive experience with 77…

Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.

The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.

26 February 2026
Unprompted review
Rated 2 out of 5 stars

Not the greatest

Unfortunately, my experience took a turn after placing my order. While the initial service was good and my questions were answered helpfully, the ring was sent too late and nearly didn't arrive in time. On top of that, I had requested a change of delivery address early on, which was not carried out — resulting in the ring being delivered to my home while my partner was there. For an engagement ring, this kind of mistake is simply not acceptable. Very disappointing given the promising start.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

I recently upgraded my engagement ring…

I recently upgraded my engagement ring with additional diamonds at 77 Diamonds, and I couldn’t be happier with the experience. Kat was absolutely brilliant throughout the whole process — she kept me informed every step of the way, was incredibly helpful and professional, and made everything feel so easy. My ring looks amazing and exceeded all my expectations. I’m so pleased with the final result and would highly recommend 77 Diamonds for both their quality and customer service.

25 May 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service Experience

I had a great experience with Toni from the customer service / sales team. Even though, I initially had to wait longer than the standard 24 hours for my first inquiry and I had to follow-up, after Toni took over, the process went smoothly and in a timely-manner. He helped me to figure out which gemstone I wanted by requesting real-pictures from the supplier for 2 specific gemstones that I was in-between. Last but not least, he assisted with the final order and helped me organize the delivery to the showroom.

25 May 2026
Unprompted review
Rated 5 out of 5 stars

10/10

We received great help and excellent service from Marcel. He was professional, friendly, and very helpful throughout the whole experience. Highly recommended!

27 April 2026
Rated 5 out of 5 stars

I have only the best things to say

I have only the best things to say, 77 Diamonds and especially Natacha have been of immense help in finding the right ring, getting it delivered on time and just making sure that my planned proposal can come true exactly as i had planned. Natacha would always reassure me exactly of which stage we are in, found the right ring, shipping date/time, statuses of checks with the development department, i never felt like i did not know what was going on which really helped in me being calm thoughout the process. Customer service at its best. The ring quality and design is also absolutely phenomenal. Highly recommend!

21 May 2026
Unprompted review
Rated 5 out of 5 stars

From ordering to delivery exceptional…

From ordering to delivery exceptional service. When I've ordered my diamond the delivery date was set on 10th of June which would have been to late since this is my and my Wife 20th wedding anniversary I have rang main office and spoke with Natacha Haingomalala who assured me that she would anything to deliver it before. My diamond was delivered on Wednesday 20th of May making it enough time for the wedding anniversary.

20 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service. The meeting was very useful, everything was explained clearly. I recommend this service for any fine jewellery.

23 November 2025
Rated 4 out of 5 stars

So far so good

I visited the website to do some research, and later received an email from customer support asking if I needed any further assistance. This was a positive touch, as it not only engages the customer but also helps drive a sale.
This was crucial in keeping my interest alive and, ultimately, completing the purchase.
However, I have some issues that I feel aren’t working well:
Chat—what I typed would disappear after clicking “send.” This happened while I was already writing to a support agent. It’s dysfunctional and not very credible.
After-sales - I haven’t received any email confirming the payment or updates on the purchase, nor any basic information after placing an order. Customers may feel uneasy because they are spending a lot of money online without much assurance.
Cecilia is my sales assistant and so far so good.

17 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look