Had a very positive experience with Natacha and 77diamonds. We were concerned our wedding rings would not arrive on time but Natacha ensured they arrived to us promptly and safely. The rings are perfe... See more

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Company details
- #25 of 292 best companies in Jewellery shop
- #4 of 16 best companies in Diamond Dealer
- #10 of 113 best companies in Jeweller
- #9 of 91 best companies in Jewellery Designer
- #9 of 46 best companies in Jewellery manufacturer
- #4 of 30 best companies in Jewellery Repair Service
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
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Replied to 59% of negative reviews
Typically replies within 1 week
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i can not recommend this place enough!!!
i can not recommend this place enough, From start to finish the team was so kind and helpful. Tarek Alawiye was the person who delt with my purchase and he went above and beyond to help me with my engagement ring.
Floriana has been fantastic
Floriana has been fantastic. Always on hand with advice and guidance. Thank you Floriana.
The service offered by 77 Diamonds was…
The service offered by 77 Diamonds was outstanding . I bought an engagement ring and the quality matched the service. I would recommend then to anyone
Exactly as expected
The service was very attentive and the package arrived perfectly. The bracelet I bought (as a gift) was exactly as expected and shown on the website. Really beautiful piece of jewellery.
Excellent service felt confidence and…
Excellent service felt confidence and trusting of the company and the product arrived as expected and in a timely manner
Natacha was amazing
Natacha was amazing, so supportive and responsive. Thank you so much for all your help.
Really impressive experience with 77…
Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.
The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.
Not the greatest
Unfortunately, my experience took a turn after placing my order. While the initial service was good and my questions were answered helpfully, the ring was sent too late and nearly didn't arrive in time. On top of that, I had requested a change of delivery address early on, which was not carried out — resulting in the ring being delivered to my home while my partner was there. For an engagement ring, this kind of mistake is simply not acceptable. Very disappointing given the promising start.
I recently upgraded my engagement ring…
I recently upgraded my engagement ring with additional diamonds at 77 Diamonds, and I couldn’t be happier with the experience. Kat was absolutely brilliant throughout the whole process — she kept me informed every step of the way, was incredibly helpful and professional, and made everything feel so easy. My ring looks amazing and exceeded all my expectations. I’m so pleased with the final result and would highly recommend 77 Diamonds for both their quality and customer service.
Great Customer Service Experience
I had a great experience with Toni from the customer service / sales team. Even though, I initially had to wait longer than the standard 24 hours for my first inquiry and I had to follow-up, after Toni took over, the process went smoothly and in a timely-manner. He helped me to figure out which gemstone I wanted by requesting real-pictures from the supplier for 2 specific gemstones that I was in-between. Last but not least, he assisted with the final order and helped me organize the delivery to the showroom.
10/10
We received great help and excellent service from Marcel. He was professional, friendly, and very helpful throughout the whole experience. Highly recommended!
I have only the best things to say
I have only the best things to say, 77 Diamonds and especially Natacha have been of immense help in finding the right ring, getting it delivered on time and just making sure that my planned proposal can come true exactly as i had planned. Natacha would always reassure me exactly of which stage we are in, found the right ring, shipping date/time, statuses of checks with the development department, i never felt like i did not know what was going on which really helped in me being calm thoughout the process. Customer service at its best. The ring quality and design is also absolutely phenomenal. Highly recommend!
Great help with respect to insurance claim
Tarek Alawiye helped out immensely sort out the ring when it comes to insurance claim
From ordering to delivery exceptional…
From ordering to delivery exceptional service. When I've ordered my diamond the delivery date was set on 10th of June which would have been to late since this is my and my Wife 20th wedding anniversary I have rang main office and spoke with Natacha Haingomalala who assured me that she would anything to deliver it before. My diamond was delivered on Wednesday 20th of May making it enough time for the wedding anniversary.
Excellent service
Excellent service. The meeting was very useful, everything was explained clearly. I recommend this service for any fine jewellery.
Having the chance to customize the ring yourself from the metal to the stone!
Quality is the most important. Good reception and helpful staff. Responding in few minutes via email.
Thanks to Nouf for the assistance.
So far so good
I visited the website to do some research, and later received an email from customer support asking if I needed any further assistance. This was a positive touch, as it not only engages the customer but also helps drive a sale.
This was crucial in keeping my interest alive and, ultimately, completing the purchase.
However, I have some issues that I feel aren’t working well:
Chat—what I typed would disappear after clicking “send.” This happened while I was already writing to a support agent. It’s dysfunctional and not very credible.
After-sales - I haven’t received any email confirming the payment or updates on the purchase, nor any basic information after placing an order. Customers may feel uneasy because they are spending a lot of money online without much assurance.
Cecilia is my sales assistant and so far so good.
Excellent tailored service as always
Excellent tailored service as always. The range and craftsmanship of the jewellery is spot on. Would highly recommend!
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