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Abel & Cole Reviews 

15,801
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #14 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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4.7

All reviews

(15,801)

1,699 reviews in the last 12 months

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Rated 5 out of 5 stars

Good quality vegetables

Good quality vegetables and easy to swap to a different veg. Delivered at time they stated.

8 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Jill,

I'm so pleased to hear you've been enjoying the quality of our veg and found it easy to make any swaps when needed.

We really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Very helpful customer service

Very helpful customer service. Nice vegetables - customer for about ten years.

2 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi NIcholas,

Thanks very much for taking the time to leave us such a lovely review. I'm really pleased to hear our Customer Care team have been helpful when you've needed to get in touch.

10 years is an incredible milestone, and we'd love to celebrate that! Please do get in touch with us in my name via email at organics@abelandcole.co.uk as we weren't able to locate your account.

Best,

Sam

Rated 5 out of 5 stars

Love the ethics of this company

Love the ethics of this company, excellent quality foods delivered without unnecessary packaging and the little package sent is returned to them. Made me tried many different vegetables. Love the freebies of new products.

9 July 2026
Rated 4 out of 5 stars

Good customer service.

Abel and Cole go out of their way to help with delivery instructions and to remedy any mistakes on orders. They offer a wide range of products and some good offers. Some items are a bit expensive and the delivery charge makes a small order impractical but otherwise I am happy with their service. Many items are not easily available elsewhere.

7 July 2026
Rated 5 out of 5 stars

A good way to build a healthy diet…

Abel and Cole is an excellent way to ensure you get good fruit and veg with zero air miles and much reduced packaging. Healthy, good for the planet and an easy habit to maintain! They let you skip boxes and swap out veg and fruit. (Best to do this early in the week to get maximum choice.)

1 July 2026
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Reply from Abel & Cole

Hi Katie,

Thanks for taking the time to leave a review.

I'm pleased to hear you've enjoyed your deliveries overall with us and are on board with our mission to keep excess packaging to a minimum, whether that's through our Plastic Pick Up Scheme or Club Zero refill.

We do work with the seasons, so you should be enjoying the very best of what summer has to offer. I'd like to personally get in touch to see what I can do to help you get the most out of your box. We really appreciate your feedback!

Best,

Sam

Rated 5 out of 5 stars

I'm so happy that I've decided on this…

I'm so happy that I've decided on this journey with Abel& Cole. I subscribed for one veg box per week and sometimes some extra vegatables and fruits that i can add to the basket if i want. Every time I'm super excited what products i will get delivered. The quality is very good and simply delicious. Always delivered with care. I higly recommend.

30 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for taking the time to leave such a lovely review. I'm so happy to hear you've been enjoying your journey with us and that you've been able to add a few extras when you've needed them.

If you’d like to share the love, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you’ll get a £10 voucher as a thank you from us.

We really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Great company

I love Abel and Cole because they have a large variety of organic foods ranging from chicken, fish, fruit and veg. It is a bit pricey so those less fortunate would not be able to buy from them which is a shame because I think we should all eat sustainable, ethical organic foods but nevertheless I sacrifice for this food because it's high quality. The customer service is amazing, any issues they quick to fix any issues. Very courteous and I will be a long customer

7 July 2026
Rated 5 out of 5 stars

Great quality produce

Great quality produce. Customer service is great, I've had free gifts which I really appreciate and will order some of them in future. I was impressed with the delivery driver yesterday who found a safe spot for my box when I didn't get to the door in time when he knocked. Thank you.

7 July 2026
Rated 5 out of 5 stars

Great quality food and delivery…

Great quality food and delivery service, mostly organic tasty fresh produce ethically sourced.
We love the recipes cards which change every week/2 weeks with ingredients provided, makes eating a healthy well balanced diet easy, tasty and a pleasure to cook.

23 May 2026
Rated 5 out of 5 stars

Wonderful products, long-time customer

I've used Abel & Cole for 11 years and have always appreciated their effort to support local and artisan producers. Their customer service and delivery has always been fantastic and their products (fresh, and pantry) have been of beautiful quality. One the rare occasion something has gone wrong, they have always been prompt to sort it out. I also appreciate their creative recipes and recipe boxes which have inspired many meals over the years in my large and busy family.

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

I'm so happy to hear you've enjoyed your deliveries with us for over 11 years! That is an incredible milestone, and we really appreciate your support.

I'll be in touch shortly to help celebrate the occasion, and thanks for taking the time to leave such a lovely review.

Best,

Sam

Rated 5 out of 5 stars

I've been with Abel and Cole for a few…

I've been with Abel and Cole for a few years and can't think of ordering veggies anywhere else, I usually get a box of veg, milk - which is much nicer from the shop and a few other things and I am very happy with the freshness and quality, also my veggies are not wrapped in plastic, which is great.

29 June 2026

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