AKT London Reviews 

1,116
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 441 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's effectiveness, noting it keeps them dry and fresh all day, even in challenging conditions like heatwaves or physical activity. Many appreciate its natural ingredients, lack of irritation, and pleasant, non-overwhelming scents. The delivery service is often commended for being quick and reliable, and customer service receives high marks for being responsive and helpful. However, some customers found managing subscriptions and website navigation tricky. A few also reported product packaging issues, such as leaking or splitting tubes, and some noted white marks on clothing. Certain customer service interactions also left a small portion of people dissatisfied.

What people talk about most

Product

Clients share positive opinions on the product, with many reviewers expressing satisfaction with its... See more

Quality

Users describe positive interactions with quality, with many praising the product's effectiveness,... See more

Delivery service

People report positive experiences with delivery service, often praising its speed and efficiency, with many... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the great and excellent support... See more

Order

Customers had ambiguous experiences with order, with many praising the ease of ordering and quick delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The product itself if brilliant and keeps me dry all day even in this hot weather but my only issue is, when I want to reset my order to extend the delivery date, for some reason I’ve ended up with an... See more

Company replied

Rated 4 out of 5 stars

AKT deodorant is genuinely an amazing product with no chemicals or harsh ingredients. My only issues is the re-ordering of products is a little tricky to reset your next delivery date & I ended up wit... See more

Company replied

Rated 4 out of 5 stars

The product delivery etc are very good, if quite expensive; however, the email marketing from AKT is remorseless. I don’t mind the odd email with new offers etc but I must get an email every few days.... See more

Company replied

Rated 5 out of 5 stars

What an incredible product, I have been using for sometime now and use the Onsen deodorant and matching body wash concentrate and conditioning balm. What a scentband works like a dream, no stainin... See more

Company replied


Company details

Written by the company

Tried, tested and approved by London's West End performers, AKT is a premium, natural deodorant that is truly... BORN TO PERFORM. AKT is designed with efficacy, strong environmental ethics, and premium fragrances at its forefront. All our formulations are made in the UK and packed into our signature, vibrant, plastic-free packaging.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1k reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.3

All reviews

(1,116)

439 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Corporate greed is killing this once…

Corporate greed is killing this once amazing brand. The founders were the heart and soul of AKT, their fun and amazing customer service. Their amazing front of house team. Now corporate bland responses. Consumer blaming, feeling like another number at any other brand. Quality has been iffy so when you get this response - Any issues with future products need to be addressed within 30 days as per our T&C's - you realise this once amazing brand is on its way to loose what made it so special!

17 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Hello Nick. We're sorry to hear you feel this way.

To provide some context, the policy referenced in our correspondence is not a new one and has been part of our Terms of Service for many years. We appreciate that this may be disappointing, however the product in question was purchased almost a year before the issue was raised, which falls significantly outside our reporting window.

Our Front of House team has previously provided assistance and goodwill gestures on a number of occasions, but unfortunately we're unable to offer a replacement in this instance due to the product being purchased a year ago.

As we're already discussing this matter with you directly via email, we'll continue any further communication there.

Rated 1 out of 5 stars

From amazing customer service to awful

From amazing customer service to awful. It’s like dealing with a different company. A once 5/5 would be a zero if i could give it!!

I think your reply summarises your response. It is such a shame as i have explained I was a 5/5 brand champion and have communicated that here and via email. But, this experience is so poor that I have found a new brand of products so I say goodbye to AKT after two years. All because of poor customer service. But at least your response prompted me to look for a new product solution so I am grateful for that.

17 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Hello Nick. We're sorry to read this feedback.

The decision communicated was based on our long-standing Terms of Service rather than any recent change in policy. While we've always tried to help where possible, we also need to apply our policies consistently and fairly for all of our cast.

We've already provided our full response via email and to your other review on TrustPilot and will continue to communicate with you directly there should you have any further questions.

Rated 5 out of 5 stars

My package showed as delivered and it…

My package showed as delivered and it was not. I informed customer service and they gave me a replacement. I have been using AKT for a few years now and absolutely love it

15 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thanks so much for your review!

We're sorry your original parcel didn't make it to you, but we're so pleased we could get a replacement sorted quickly. We know how frustrating delivery issues can be, so it's lovely to hear our team was able to help.

Thank you as well for your continued support. Having you with us for several years means the world, and we're delighted to be part of your daily routine.

Take care,

Rated 5 out of 5 stars

Very quick at dealing with my complaint…

Very quick at dealing with my complaint
Very quick to get back to me
Very understanding about my complaint

14 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for taking the time to leave a review.

We're delighted to hear that you felt your complaint was handled quickly and with understanding. While we're always sorry when something goes wrong, we do our very best to put things right and make sure our customers feel heard and supported.

Your feedback means a great deal to the team, and we're grateful you took the time to share your experience.

Thank you for being part of the AKT cast.

Take care,

Rated 5 out of 5 stars

Very helpful customer service

Very helpful customer service. Their natural deodorant is the best natural deodorant that I have ever tried. Very pleased with the quality of this product. I only wish I had ordered from AKT sooner.

5 May 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for your kind words! If you every need any more help, please do not hesitate to get back in touch.

Rated 5 out of 5 stars

My granddaughter has been using this…

My granddaughter has been using this deodorant for some time. She has tried many but sadly they don't work for her. Her only gripe is the tube, she wishes it was more like a roll on, or even a glass jar.

14 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for taking the time to leave a review.

We're delighted to hear that your granddaughter has found a deodorant that works for her, especially after trying so many others without success.

We also really appreciate the feedback about the packaging. Suggestions like a roll-on or even a glass jar are incredibly helpful, and we'll be sure to pass them on to our product development team for consideration.

Customer feedback plays a huge role in shaping the future of AKT, so thank you for sharing your thoughts with us.

Please pass on our thanks to your granddaughter for being part of the AKT cast!

Take care,

Rated 5 out of 5 stars

Great service

Almost immediate and friendly / professional response from Matt, who is providing very quick replacement for a product that hasn't arrived. Though this is certainly not the fault of AKT. As with their products - perfect..!

12 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for your kind words!

We're delighted to hear that Matt was able to get things sorted for you quickly. While it's never ideal when a parcel goes missing in transit, we're glad we could help get a replacement on its way.

It's especially lovely to hear that you're enjoying the products too. Support like yours means the world to us, and we're so grateful you've taken the time to share your experience.

Thank you for being part of the AKT cast, and we hope your replacement arrives with you very soon.

Take care,

Rated 5 out of 5 stars

Love this brand

My experience with this brand is great i absolutely love the deodorant,it is the best I’ve ever used and i just hope they expand their product range because i will buy it all.

11 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for the wonderful words. Hearing that The Deodorant Balm is the best you've ever used is the kind of five-star review that keeps us smiling backstage.

Rated 5 out of 5 stars

Easy to order

Easy to order. Easy to use. Well packed. Rapid delivery. Been using AKT products for years and my most recent experience makes me think I will continue for many more

6 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for your kind words- we're so glad to hear that AKT has become such a part of your daily routine!

Rated 5 out of 5 stars

Easy to order very quick delivery

Easy to order very quick delivery. This is the third lot of ordering from this incredible company. The products work they deserve all the accolades they get

5 June 2026
Unprompted review
AKT London logo

Reply from AKT London

We love to hear it! Thank you for your continued support. We're delighted the products are performing beautifully for you, and your kind words mean the world to us. ✨

Rated 4 out of 5 stars

Very good….on the whole.

Love the smell. A pea size squeeze under an armpit and you’re good to go all day. I really rate the product but it is pricey. Also….You need to make sure you put the cap on tightly initially as the tube will leak oil if you don’t. For that and the price it loses a star but defo my fave natural deodorant brand at the mo.
Ordering and delivery is efficient and easy.

8 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Hello Peter,

Thank you so much for your review.

We're delighted to hear that you're enjoying the fragrance and performance of The Deodorant Balm, and that a little goes a long way for you. Hearing that we're your favourite natural deodorant brand at the moment is music to our ears!

We also appreciate your honest feedback about both the price and the packaging. Thank you for highlighting your experience with the cap and tube. Feedback like this is incredibly valuable as we continue to refine and improve the experience for our cast.

And we're thrilled to hear that ordering and delivery have been smooth and straightforward — that's exactly how we like it.

Thank you again for taking the time to share your thoughts and for choosing AKT.

Warm wishes,

Rated 5 out of 5 stars

This is my third order… go grab some!

This is my third order - great product! One of the best deodorants I’ve used. Speedy shipment too!

8 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you for your review!

Third order? Now that's a standing ovation.

We're delighted to hear AKT has earned a place in your routine and that it's performing so well for you. It's also wonderful to know your order arrived promptly — we know nobody wants to be left waiting in the wings.

Thank you for your continued support and for recommending us to others. We really appreciate it.

Take care,

Rated 2 out of 5 stars

Multiple design flaws

I was really excited to try AKT deodorant - the concept and design initially felt very appealing. Unfortunately, my experience has been quite disappointing.
The biggest issue for me is the packaging. The product comes in a metal tube with a foil seal that’s difficult to remove cleanly. It leaves sharp edges, and I’ve actually hurt my fingers on it multiple times while squeezing the product out. On top of that, having to apply the deodorant with your fingers feels quite inconvenient and messy.
Within about a month of use, the formula separated inside the tube, and oil started leaking out. Now everything around it - my bathroom shelves, other products is covered in a greasy residue, which is really unpleasant.
The cap is another problem. It’s very small, and once it gets oily (which happens constantly due to the leakage), it becomes extremely difficult to grip and open.
As for the deodorant itself, it’s okay, nothing exceptional, but it does the job. However, the packaging and overall user experience really let it down.

I also tried to submit this review on the brand’s website, but it was never published. From what I can see, they appear to only display 5-star reviews, which is disappointing and doesn’t feel fully transparent.

There’s definitely potential here, but it needs significant improvement to be practical and enjoyable to use.

7 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Hello Ali,

Thank you for taking the time to share such detailed feedback.

Firstly, I'm really sorry to hear that your experience with AKT hasn't lived up to expectations. It's especially disappointing when you were excited to try the product in the first place.

The issues you've described with the tube leaking, oil separating from the formula, and the resulting mess around your bathroom certainly aren't the experience we want for our cast. Likewise, I'm sorry to hear you've found the seal difficult to remove and that it's caused you discomfort when using the product.

While we're proud of our commitment to creating plastic-free packaging, we know it has to perform beautifully too, and feedback like yours helps us understand where we can improve.

I also wanted to address your comments about reviews. We absolutely do not only publish five-star reviews. We welcome and publish a wide range of customer feedback, including critical reviews, as it helps both us and future customers. If there was an issue with your review appearing on the website, we'd be happy to look into that separately.

We'd love the opportunity to make this right. If you'd like us to arrange a replacement, please contact us at customer@aktlondon.com with your order details, and our Front of House team will be happy to help.

Thank you again for taking the time to share your experience. We genuinely appreciate honest feedback, even when it's difficult to hear.

Warm wishes,

Rated 5 out of 5 stars

Sassy

My new deodorant arrived on time as requested new fragrance really nice clean fragrance I have been using the deodorant for a while now the only issue I have is that it’s the tube get close to finishing it’s quite hard to get the rest out if the tube tube could be a little more pliable it’s quite expensive so you want to be able to get the full use of the tube and the tools not much help the closer it gets to the end of the tube.

29 May 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you for your review!

We're delighted to hear you're enjoying your new fragrance and that your order arrived right on cue.

We completely understand your comments about getting those final bits of balm out of the tube. As a brand committed to reducing waste, we know how important it is to get the very most out of every tube. While The Assistant is designed to help with that final encore, we appreciate it can become trickier as the curtain starts to fall.

Thank you as well for taking the time to share your feedback on the packaging. Comments like yours are invaluable and help us continue to improve both our products and the experience we deliver.

We really appreciate your support and hope you continue to enjoy your AKT performances.

Take care,

Rated 5 out of 5 stars

Quick assistance

Quick assistance. Very helpful.

5 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you for your review!

We're delighted to hear you found our assistance quick and helpful. Our Front of House team always aims to deliver a five-star performance, so it's wonderful to know we were able to help.

Thank you for your support, and we hope to see you back again soon.

Take care,

Rated 1 out of 5 stars

Royal Mail tried to deliver twice to me…

Royal Mail tried to deliver twice to me in Stoke Newington and on both occasions sent me email reporting no one was home but that not the case. Was home on both occasions. Then visited their website to find sorting office to collect item. Website very un user friendly as did not share option to collect from sorting office, only from postbox or designated shops.

4 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you for your review.

I'm sorry to hear your delivery experience didn't live up to expectations. We completely understand how frustrating it must have been to receive missed delivery notifications while you were at home, and then face difficulties arranging collection through the courier's website.

While this sits with the delivery provider rather than AKT directly, feedback like yours is incredibly valuable and helps us review the experience our customers receive once an order leaves our stage.

Take care,

Rated 5 out of 5 stars

Excellent service and brilliant products

I’ve used AKT deodorant balm for several years- not only is it an absolutely brilliant product but AKT also provides excellent service. Products are easy to order , are dispatched promptly and tracking and delivery is quick and on time- I have experienced this quality of service for every order. AKT are a first class online supplier and I can strongly recommend both their products and service.

2 June 2026
Unprompted review
AKT London logo

Reply from AKT London

We're delighted that both The Deodorant Balm and our service have continued to hit the mark order after order. Consistently delivering a five-star performance is exactly what we strive for, so your kind words mean the world to us.

Rated 5 out of 5 stars

A natural deodorant that actually works…

A natural deodorant that actually works and doesn’t ruin your clothes, I was a bit skeptical at first but was gifted it by my son and was very pleasantly surprised
I would definitely recommend

4 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Nothing gives us a bigger standing ovation than hearing from a sceptic turned believer. Delighted it's performing beautifully for you.

Rated 5 out of 5 stars

Fabulous products.…

Love the orange grove deodorant balm- and the tube lasts such a long time.
Thought I'd try the body oil and haven't been disappointed- lovely aroma and glides on effortlessly.

1 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Orange Grove taking centre stage once again! We're delighted to hear you're still loving The Deodorant Balm, and even more pleased that The Body Oil has earned a five-star review too. Thanks for being part of the cast.

Rated 5 out of 5 stars

Amazing Customer Service (and product!)

I've been using AKT now since October 2023 and have loved it ever since I first tried it. It's one of my most worthwhile subscriptions and I love how easy it is to push back orders (I use more in summer than I do in winter!).

I just moved house and my delivery was sent to my old address, I contacted customer services to see if they could redirect the delivery and they responded within 4 minutes and confirmed that while they couldn't cancel the order they sent a replacement to my new address. Probably the best and speediest customer service I've ever experienced - thank you Aine & the team at AKT!

4 June 2026
Unprompted review
AKT London logo

Reply from AKT London

Thank you so much for your kind words! We are so glad that we could help, and we will make sure this message gets passed on.

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