Alfaholidays Reviews 

5,247
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,200 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that the hotel staff and enthusiastic coach drivers are exceptionally friendly, helpful, and knowledgeable about local areas and attractions. People also really appreciate the wonderfully organized excursions, comfortable travel arrangements, and delicious meals provided consistently throughout their holiday trips. However, some customers also noted that certain hotel rooms and aging facilities felt a bit tired or occasionally required updates. A few reviewers additionally mentioned minor issues with unexpected travel connection delays or feeling that specific dining areas lacked proper seating and sufficient staff during exceptionally busy peak times.

What people talk about most

Staff

People report positive experiences with staff, highlighting attentive service and friendly drivers. Reviewers... See more

Service

Clients share positive opinions on service, highlighting helpful and welcoming staff members who consistently... See more

Holidays

Customers consistently note positive experiences with holidays, praising them as well-organised and offering... See more

Location

Reviewers highlight positive aspects of location, frequently describing hotels as being situated in brilliant... See more

Facilities

Users describe ambiguous interactions with facilities, as experiences vary significantly. Many customers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Apart from long journey down cromer via Cambridge.the holiday was well organised.hotel beautiful food good and well presented.we where well looked after.particulary enjoyed cruise on broads.weather am... See more

Rated 5 out of 5 stars

Brilliant driver, lovely hotel with great food, very well organised. Only hiccup was taxi transfer from Skegness. The driver drove off before closing the boot so therefore lost our rucksack containin... See more

Company replied

Rated 5 out of 5 stars

A local pick up point and good facilities at Burtonwood. Our driver Kevin for the entire trip was really friendly. Very knowledgeable about the area. He cared about everyone. The hotel - Bayshore,... See more

Rated 5 out of 5 stars

The Melrose hotel is welcoming and clean, we had a refurbished room that had a large bathroom with a shower. Staff were always on hand to assist when needed. Our coach driver Rob (not and Alfa coa... See more



Contact info

4.6

Excellent

TrustScore 4.5 out of 5

5k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(5,247)

1,042 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent driver Callum Alfa travel

We have arrived back from a tour holiday holiday in London, the hotel Thatchers hotel was lovely & clean, staff friendly
Alfa travel was excellent company to go with, the driver Callum was chatty, kept us informed of the trips, times location as the holiday went on.. He helped massively with my mum being a wheelchair, 5 stars highly recommend

17 August 2026
Unprompted review
Rated 4 out of 5 stars

Eastbourne trip

Nice hotel in good location. Food mostly good and table service excellent. Staff were very friendly and helpful and efficient. Coach driver was excellent as was the feeder coach from our pick up point. Sadly the return feeder coach fell short as the air con was not working on an extremely hot day. This driver was also quite curt and complained that passengers should have been told what time he would be departing from the interchange and was annoyed at some passengers not knowing the ETD. He gave the impression that it was all a big inconvenience to him and that he was doing everyone a favour when he is obviously paid by Alfa to provide this service. Sadly this ended our lovely holiday on a slightly sour note

8 August 2026
Unprompted review
Rated 5 out of 5 stars

Fanstastic service

Fanstastic service . The hotel staff were amazing , very helpful , nothing was too much trouble . Hotel clean and tidy , food was lovely . Lovely views from the hotel , trips were good . We had a brilliant time and will definately be booking more holidays . The coach driver Steve was superb . Nothing too much trouble always happy .

15 August 2026
Unprompted review
Rated 4 out of 5 stars

Staff excellent.

Food/service, excellent! Waitress Emma was the sweetest.Driver Lee was friendly and safe.Room spotless. All staff friendly.Dartmouth/ Brixham excursion- Straight off coach for Dartmouth cruise, excellent, then on to Brixham, not really enough time for people with poor mobility to get down to harbour.Hotel steps to beer garden are very unsafe, need a sign, side rails dangerous. If you book certain seats from the online picture, this may change if a different coach is used, we booked kerb side and were on road side as was a smaller coach, quite cramped. Not moaning, just pointing out.Baggage handlers very efficient. Never watched entertainment as room very small. Overall, pleased with Alpha.

15 August 2026
Unprompted review
Rated 5 out of 5 stars

The coach driver Neil was great he was…

The coach driver Neil was great he was very informative about the locations we were going to, he made us feel comfortable and got us to places safely, The Staff at the hotel made us feel warm and welcome. The room we had to sleep in was clean, tidy and the bed was comfortable.
Linda who served us our meals was really lovely and looked after us well.
It was lovely that the staff laid out our table with a birthday table dressing and also the waiting staff sang happy birthday and gave me a birthday cake

12 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Sara, thank you for taking the time to leave us a review. We are pleased that you enjoyed Neil’s safe and informative driving, the warm welcome from the hotel team, your clean and comfortable room, Linda’s service at mealtimes, and the birthday table and cake during your holiday with us. We will pass your comments onto the team and look forward to welcoming you back soon.

Rated 5 out of 5 stars

The hotel was nice with spacious…

The hotel was nice with spacious bedrooms and showers. The staff was very friendly and helpful. Our coach driver was a young man called Keiren and he couldn’t have been nicer and more helpful. Very impressed with holiday and price was a great deal . We will be booking another trip with you .

14 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Carol, thank you for taking the time to leave us a review. We are pleased that you enjoyed the spacious bedroom and shower, the friendly and helpful staff, Keiren’s service as your coach driver, and the value for money. We are glad you were impressed with your holiday and look forward to welcoming you on another trip soon.

Rated 5 out of 5 stars

Really enjoyed my holiday… bus driver…

Really enjoyed my holiday… bus driver was lovely and hotel nice .

14 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Evelyn, thank you for taking the time to leave us a review. We are pleased that you enjoyed your holiday, the hotel and the service from your tour driver. We will pass your comments onto the team and look forward to welcoming you back soon.

Rated 4 out of 5 stars

Very well organised journey both ways

Very well organised journey both ways, good trips out. A friendly helpful driver, Simon. Friendly staff in the hotel. Hotel clean and comfortable nice food Hotel tired and quite shabby in parts especially the corridors. More seating needed outside the hotel with a designated smoking area away from the other tables and entrance door. More bar staff needed Sanka was brilliant, so hard working always with a smile but the poor girl was run off her feet working solo every evening serving ,clearing tables changing barrels, sorting the bingo. Overall a great holiday and will definitely go with Alfa again

9 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Kathryn, thank you for taking the time to leave us a review. We are pleased that you enjoyed the well-organised journeys, the trips out, Simon’s friendly and helpful service, the hotel staff, the cleanliness, comfort and food. We are sorry to hear that some areas of the hotel felt tired, that you felt more outdoor seating and a separate smoking area were needed, and that the bar was understaffed. We will be sure to pass your comments onto the team, along with your feedback for future consideration. We are glad you had a great holiday overall and look forward to welcoming you back with us again.

Rated 5 out of 5 stars

A great relaxing holiday.

Our hotel in Gt Yarmouth,proved to be a great base to see more of this lovely county.
The hotel itself is a little dated,after saying that the facilities were great,comfortable beds etc,and excellent meals.
All the staff were brilliant.
Our coach driver Callum made the long journey down and trips all the more enjoyable and he was also very informative.
The trips out were excellent.
It was our first holiday to this part of the country.
Clearly a lot more for us to see.
Entertainment in the hotel was good.
Also met some very nice people.
Will definitely recommend Alfa and certainly will book a holiday with them again.

9 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi, thank you for taking the time to leave us a review. We are pleased that you enjoyed the hotel’s location, comfortable facilities, excellent meals, friendly staff, entertainment, trips out and Callum’s informative and enjoyable driving. We appreciate your comments and will pass your feedback onto the team. We are glad you enjoyed your first visit to the area and look forward to welcoming you on another Alfa holiday soon.

Rated 5 out of 5 stars

Torquay

The exchange at buttonwood ran smooth.
The driver Simon was very good with a excellent personality.
Entertainment in hotel was ok some a little quiet.
Hotel nice.excursions very good Plymouth and the boat cruise excellent.
Only one negative point the room we where allocated smelled as if it hadn't been used for a while ( we booked a super saver but I expected better) and the extractor fan didn't work in the bathroom.once we reported it it was sorted.
We are always impressed with Alfa holidays and will be booking again soon.

12 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi, thank you for taking the time to leave us a review. We are pleased that you enjoyed the smooth interchange, service, the hotel, excursions to Plymouth and the boat cruise. We are sorry that the entertainment was a little quiet and that your room had an unpleasant smell and a faulty bathroom extractor fan, although we are pleased this was resolved once reported. We appreciate your feedback and look forward to welcoming you on another holiday soon.

Rated 5 out of 5 stars

Excellent first time visit to Croit Anna

We were given an excellent room at the front of the hotel, with a view over the loch. All your staff were friendly and helpful and in particular the restaurant were particularly friendly and treated us very well. the food was very good on every occasion.

14 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Chris, thank you for taking the time to leave us a review. We are pleased that you enjoyed your room with views over the loch, the friendly and helpful staff, the service from the restaurant team and the food throughout your stay. We will pass your comments onto the team and look forward to welcoming you back soon.

Rated 5 out of 5 stars

I've used Alfa Travel quite a few times…

I've used Alfa Travel quite a few times now and I like how organised they are in making a holiday enjoyable. This time was no exception in Blackpool and the Queens Hotel was excellent with their meals, accommodation and entertainment.

8 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Alan, thank you for taking the time to leave us a review. We are pleased that you enjoy your Alfa holidays and that you enjoyed the meals, accommodation and entertainment at the Queens Hotel in Blackpool. We appreciate your continued support and look forward to welcoming you on another holiday soon.

Rated 5 out of 5 stars

The hotel was lovely and Sadie was…

The hotel was lovely and Sadie was superb, food was fine but the entertainment needs improvement, no female vocalists, the same every night, music needs to be more up to date maybe a comedian then combined with a disco or even finish off each night with dance songs, when it comes to excursions we went to Sheringham which was really good and the Norfolk Broads cruise was great but Great Yarmouth was the pitts not the best place to visit and most of the other passengers agreed when we chatted with them apparently Holt was very good which some went on on the leisure day as an extra coach trip, Cromer is so nice and would go again

12 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Tracey, thank you for taking the time to leave us a review. We are pleased that you enjoyed the hotel, service, the food, Sheringham and the Norfolk Broads cruise. We are sorry that the entertainment felt repetitive and that you were disappointed with Great Yarmouth as an excursion. We appreciate your suggestions for more varied entertainment, including female vocalists, comedy, disco and more up-to-date music, as well as your comments about alternative destinations such as Holt and Cromer. We will pass your feedback onto the relevant teams for future consideration.

Rated 5 out of 5 stars

the best holiday I have had for many years thank you ALFA

just coming back from the Torguay holiday with Alfa was my first holiday I have had for many years. I had the most fantastic time of my life, The Location the staff meeting new people, from being collected by my coach driver Bruce and meet and greet by the Regina hotel manager. my whole experience on this wonderful holiday has given me hope to carry on holidays with Alfa . thank you..

12 August 2026
Unprompted review
Alfaholidays logo

Reply from Alfaholidays

Hi Christine, thank you for taking the time to leave us a review. We are delighted that you had such an enjoyable first holiday with us and enjoyed the Torquay location, the staff, meeting new people, your coach driver and the welcome from the Regina Hotel manager. It means a lot to hear that your experience has encouraged you to holiday with Alfa again, and we look forward to welcoming you back soon.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look