Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.
Company replied
despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more
Company replied
i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more
Company replied
Company details
Written by the company
Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4509
- www.aurainsurance.co.uk
3.9
Great
216 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 33% of negative reviews
Typically replies within 2 weeks
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Do not go with this company AT ALL
Do not go with this company, aura insurance is blatantly rude, call customer service and they act like you have robbed there homes. Spoke to a lady in regards to setting a direct debit to another day and she acted like I was a fool. They then cancelled my insurance after them sending me a fully broken telematics device. I’ll be waitin for my refund . If I could add photos and videos for evidence I would
22 July 2026
Unprompted review
Dreadful
Dreadful, I was insured for two weeks before they wrongly cancelled my policy due to a ‘lack of no claims’. After I provided proof for a second time, instead of offering to reinsure me they demanded I paid a fee and started sending me letters. They agreed to waive it all once they heard I got in touch with the financial ombudsman, but I bet plenty of people have agreed to pay just because they felt threatened. Abysmal.
15 January 2026
Unprompted review
Naomi gave brilliant customer service…
Naomi gave brilliant customer service support as i had a few questions about the insurance she was able to assist and sort out any problems i had with my policy
14 July 2026
Unprompted review
Reply from Aura Insurance
Hi Ziydan,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Naomi.
Regards,
Aura
The lady on the phone was super helpful
The lady on the phone was super helpful
14 July 2026
Unprompted review
Reply from Aura Insurance
Hi Katherine,
We're grateful for your review. It means a lot to our team. We have passed your comments onto our agent.
Regards,
Aura
Customer service is absolutely shocking
Customer service is absolutely shocking, they also use an external company for the telematics device whom then send them the data. Which is not always correct however they make up excuses to cancel you instantly, I had my telematics device not even a month and they cancelled, tried phoning them for a straight week emailing constantly, they cancelled it then decided to answer the phone to me.
Would not recommend!!!
10 July 2026
Unprompted review
Just about to cancel my policy after 4…
Just about to cancel my policy after 4 days! Customer service very rude. Tried cancelling my policy after one day. Black box won't even stick to my car and the person that picked up my call had absolutely no patience with me at all. They won't listen to me about my black box being faulty so I've decided to change to a no box insurance. DONT GO WITH THIS COMPANY
2 July 2026
Unprompted review
Reply from Aura Insurance
Hi Kaye,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
Shazia was every helpful and sorted out…
Shazia was every helpful and sorted out my problem quickly.
1 July 2026
Unprompted review
Reply from Aura Insurance
Hi Jenny,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Shazia.
Regards,
Aura
Insured for a year
Insured with these for a year - no issues at all, they send kind and informative emails to me about my driving, easy process when I called to amend details / ask questions, and even when cancelling the renewal of my policy. Very happy with the service, all the best!
30 June 2026
Unprompted review
Reply from Aura Insurance
Hi Taylor,
Thank you for your kind words and 5-star rating!
Regards,
Aura
Quick and easy renewal of insurance
Quick and easy renewal of insurance, great quote too. I would like to mention Helen who was a pleasure to speak to.
26 June 2026
Unprompted review
Reply from Aura Insurance
Hi Gio,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Helen.
Regards,
Aura
the lady on the phone was lovely
the lady on the phone was lovely, all my experience with them has been positive apart from long waiting times to connect on a phone
24 June 2026
Unprompted review
Reply from Aura Insurance
Hi Denys,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Julia.
Regards,
Aura
Very nice customer service from Celine.
23 June 2026
Unprompted review
Reply from Aura Insurance
Hi Miss Oguama,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Celine.
Regards,
Aura
Good service
19 June 2026
Unprompted review
Reply from Aura Insurance
Hi Danayal,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
Useful customer service and welcoming…
Useful customer service and welcoming staff
16 June 2026
Unprompted review
Reply from Aura Insurance
Hi Jake,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
Aura
customer service
i had a query and it was resolved immediately, zero hassle, in a lovely manner. seamless experience, thank you very much
15 June 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Celine was so helpful and made my…
Celine was so helpful and made my experience very easy and straight forward. She helped me and was so polite and understanding over the phone.
10 June 2026
Unprompted review
Reply from Aura Insurance
Hi Fern,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Celine.
Regards,
Aura
Good service but long wait times
Wait times were very long to get through to an agent but the lady who dealt with my enquiry was thorough, answered all my questions and helped me very quickly. I wanted to change my payment date for each month and she dealt with it quickly.
8 June 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for your 4-star review. We appreciate the feedback. We apologise for the long wait time you experienced.
Regards,
Aura
Reply from Aura Insurance
Hi Robbie
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Great customer service
Quick and simple call with customer service who dealt with my request in fast, friendly and efficient manner..he did tell me his name but can't remember but he provided a top tier service.
4 June 2026
Unprompted review
Reply from Aura Insurance
Hi Margaret,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Stephen.
Regards,
Aura
Naiomi was very helpful and…
Naiomi was very helpful and understanding due to personal circumstances I needed additional support regarding payment and it was dealt with very efficiently and the agent was lovely and understanding
4 June 2026
Unprompted review
Reply from Aura Insurance
Hi Jess,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
Aura
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