I really love my dress and feel it’s great quality. It was sent quickly, packaged well and feels well made. However, the returns process seems lengthy. I ordered more than one style and though the... See more
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AYM Studio designs and hand makes women's clothing in the UK. We are a fashion brand who are committed to finding harmony between supply and demand within an industry that so often over-produces clothing. We are incredibly grateful for the continued support.
United Kingdom
Replied to 80% of negative reviews
Typically replies within 1 month
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Giving 4 stars because the waiting was far too long (I ordered it November, 10th and received it today, that is to say January, 3rd). They answered my emails once and very politely, telling me it was because of strikes. Nonetheless, I am very sad because I was expecting this dress for mid-December for a special event and therefore I could not wear it.
But may I say girls, all that tiktok rumor did not lie ! The dress is gorgeous, the fabric seems of very good quality (careful, hand wash only) and you feel like a QUEEN inside.
Last warning though my French sisters, La Poste made me pay 29€ of frontier taxes (sometimes the bill for frontier taxes arrive later, like FedEx who charged me 90ish euros one week after I got my second package with two dresses from AYM).
The dress is well made and the cotton option for the fabric was a good choice- the weight and drape are beautiful It runs a bit small through the bust and arms. I ordered a size up and glad I did.
The experience was great from ordering and actually given the delivery situation at the moment … it was really quick turn around the the quality of these products are to die for . If you haven’t had one I really recommend it because I am going to be back for more these are classic and timeless pieces that will last and are just gorgeous
Ordering from AYM was easy and the website was very pleasing. I am obsessed with how they show each item on each model in the specific size. It really helps to allow me to make a decision when I am between 2 sizes. Everything is very clear and concise, which I personally enjoy a lot. I just placed an order for 2 shirts and will update once they arrive!
Great dress. Ordered two sizes. Returned one with quick response to refund. Beautiful dress for my daughters graduation. Thank you
My absolute new favorite dress! So comfortable and so flattering. I’m in love. I wasn’t sure if the tie in the back was really going to be able to provide that smaller waist look but it 100% does. If you’re thinking about purchasing this dress, do it!
I ordered my package more than a month ago. The delivery dates were not correct at all and the emails i sent were answered very late. The package arrived too late where now i am not even in the country anymore and can’t receive it. I have made this purchase way before i would leave so that i will be able to receive it before.

Reply from AYM
I paid £10 for next day delivery, well before their cut off time. I needed a dress for my graduation and I haven’t received it. Definitely not next day delivery. The day after ordering it wasn’t even processed let alone shipped. Customer service takes forever to reply and doesn’t even help. Last time I buy from AYM.

Reply from AYM
Amazing I love the quality of the clothes. It’s absolutely beautiful so thick and luxurious. Really makes me feel like that girl.
I had to contact customer services the first time I ordered and received really great, polite help
I am a pretty curvy female, 42inch hips, 28inch waist and a 34inch bust. And this dress fit me like a glove!! It was truly beautiful and I got compliments all night! The straps are adjustable to make your body more snatched for your body type. I am thoroughly happy for the dress I bought and will definitely buy more in the future!
Amazing and very helpful customer service team, I had a problem with my order and they resolved it very quickly, very good communication, also I have to say their items are so amazing , so echo friendly and sustainable, I really really recommend them!!
This company refuses to give me any sort of compensation for a $100 dress that was never delivered. Living in apartment buildings in NYC over the years I have had items stolen here and there and never has a company not attempted to alleviate the situation either by resending the product or offering store credit or a refund. Awful customer service, never again

Reply from AYM
I just recieved the taylor tee dress and the hyde midi dress and had such high hopes, and was sadly very dissapointed. I usually wear size S in all clothing, i’m a b-cup and 160cm tall, so naturally i ordered the dresses in S. I could barely get them on. The fabric is not very stretchy, and it was super super tight. I struggeled with Even getting them over my shoulders. Sadly i live outside the UK and returning is difficult and will cost me even more money. Very dissapointed.

Reply from AYM
Shipping to Aus was so fast. The dress arrived before expected, within a couple of days of ordering.
I love the fabrics, it looks great on all body types. I am enjoying the bamboo v-trousers they have become a staple in my wardrobe.
Shipping was quick, the dress is tight to put on but once it's on, it's a perfect fit!
The most amazing quality clothes! I purchased the long and short sleeve bamboo top in black. Very flattering on the body, not see through and keeps everting lifted If you wish to wear without a bra.
Only thing I would suggest for future is to please make this exact style and material top in other colours and in a high neck top
Everything went good with the order and the packaging was also very nice. The dress fits nicely although is a little tighter than I thought an S would be
I had to find time when I could properly sit down and write a review because I can’t emphasise how much I love this brand of clothing and there’s multiple reasons why. I’ve bought from AYM multiple times at this point and will definitely be an ongoing thing.
I initially happened across AYM on instagram when I was newly postpartum. I think anyone who has given birth will understand the loss of identity that can happen with the drastic change to your body shape and lifestyle. Pretty much all the clothes I had at this point either didn’t fit me, we’re inconvenient, or simply did not suit my figure anymore. I had never had much problem finding clothes from fast fashion brands that looked ok before children, but now with larger breasts and looser skin a lot of fast fashion just made my body look odd. It’s the first time it became evident clothes are simply not made for more than one body type.
So I thought I will try AYM even though it was a little more money because it it is as versatile and flattering as is advertised it will be worth it, because I was finding buying clothes generally distressing at this point. I have to tell you when I slipped that dress on I GASPED because it hugged and supported my body in a way I hadn’t experienced before. I felt like I had my body back, and without having to go on some unhealthy fad diet to actually change my body.
Another pro to this is the fabric they use. I am neurodivergent and I find clothes really difficult. I really love fashion but often find clothes irritating and uncomfortable so can never wear nice clothes for longer than 1 hour before I have to get changed again. The fabric AYM use is so soft I find myself rubbing my hands along it all the time, coupled with the supportive design (that means you DONT need an uncomfortable bra too) this is like A* sensory friendly wear. I actually often think they’re missing a trick by not having this as part of their promo or on their instagram because I think it’s probably perfect sensory clothing.
Ive since spent LOTS on aym and there’s no regret because I wear the clothes all the time, I’m actually managing to downsize my wardrobe because I naturally default to wearing aym so often.
The delivery is always very swift. The customer service team are always very friendly and eager to help with advice regarding sizing on their socials and postage.
So if you are reading this wondering whether to make an order I cannot implore you enough to hit that checkout button!
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