BEAUTY BAY Reviews 

170,641
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 315 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly fast delivery times and the wide range of available beauty products offered at great prices. People note that online orders often arrive very quickly and that items match their descriptions perfectly. However, some customers also noted frustrating issues with customer support and missing parcels. Reviewers mentioned that reaching out to customer service can be quite difficult due to slow replies or the complete lack of a phone number. A few consumers additionally experienced damaged items upon arrival or frustratingly delayed shipping times through third-party couriers.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as feedback on shipping is starkly... See more

Product

Customers had ambiguous experiences with product quality and condition. Reviewers frequently praised the... See more

Order

People report ambiguous experiences with order processing, highlighting a split in customer satisfaction.... See more

Customer service

Reviewers highlight negative aspects of customer service, frequently expressing frustration over unresponsive... See more

Refund

Reviewers mention negative feedback about refund processes, reporting that they are left waiting for months... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have ex... See more

Company replied

Rated 3 out of 5 stars

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive eit... See more

Company replied

Rated 3 out of 5 stars

My order wasn't delivered at home but to a relay, despite choosing and paying extra to have it delivered directly to me. It's the second time it happens. An eyeshadow was damaged from shipping, which... See more

Company replied


Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Cosmetics Industry
  4. Hair product shop
  5. Skin care clinic
  6. Wellness centre

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(170,641)

362 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Always amazing BeautyBay.

Every time I've purchased from BeautyBay, it's been amazing. Prices aren't too crazy, although when I order it's usually items on sale, and I usually order the same things, hair dye (GoodDyeYoung), lip balms, the occasional hair mask. I've never had an issue with BeautyBay. I will say though, I wish they used a different courier than Evri/Hermes. The courier is known for losing packages and delivering things to the wrong addresses. BeautyBay though as a brand, always amazing.

15 May 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Zoe,

Thank you so much for your lovely review 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range at www.beautybay.com.

Rated 5 out of 5 stars

Fast shipping and happy with my…

Fast shipping and happy with my products and their offers.

17 January 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Debbie,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Really disappointed with the service…

Really disappointed with the service from Beauty Bay. I placed an order and 6 days later received an email saying it had been dispatched via Evri. However, Evri’s tracking showed that they were still waiting to receive the parcel, despite Beauty Bay claiming it had left their HQ on 11 December.

Then on 17 December, Evri updated the tracking to say “The sender has asked us to return your parcel” — with no explanation given to me at all.

I contacted Beauty Bay customer support to ask what was happening and received an automated response saying their response time is up to 72 hours. I also messaged via Facebook, only to be told a day later that Facebook Messenger “is not typically monitored” and to contact customer services instead.

Overall, the lack of communication, conflicting information, and slow response times have been really frustrating. Waiting days just to find out what’s happened to an order is unacceptable. Very poor customer service experience.

18 December 2025
Unprompted review
Rated 1 out of 5 stars

Shocking service

This is continuing from my previous bad review about my delivery not arriving and Beauty bay not helping.

Ive now had an email to say "problem with your delivery, being returned to sender" after Beauty bay replied to my complaint, being yet again unhelpful, to say "please allow extra time for delivery" I placed this order 2/12/25 and think that 16 days is pretty extreme to wait for two brow gels.

I have had no notification of refund, no help, and now I'll be travelling up to Leeds this weekend without part of someone's Christmas present. I will never use Beauty bay again, I have lost complete trust and ill be reminding friends and family members not to use this website.

18 December 2025
Unprompted review
Rated 1 out of 5 stars

My BondiBoost Infrared Bounce Brush does not workork

My BondiBoost Infrared Bounce Brush arrived last night. Regrettably, it is defective and does not heat up at all. When it's switched on, what appears to be an error code appears in the display. When I tried to contact Beauty Bay this morning I was disappointed to find out that I could not speak to a person about this. After an exchange with a 'bot', and providing a requested photo, my issue was referred to customer services and I received an email stating that someone will be in touch with me as soon as possible, and that their current response time is 72 hours. Given that my appliance is faulty and completely unusable,
it is unacceptable that I will now have to wait three days for someone to contact me about this. My intention is to request a refund of my money so that I can order the brush from a supplier with a more accessible customer service department.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Return a nightmare

I ordered a massage/vibration sleep mask. The ordering process went really well and I received the item on next day delivery. Unfortunately when I tried the mask, I couldn’t feel any vribrations eventhough the mask was on and making a loud noise. I would like to return it and was directed to the Beauty Bay Chat Bot. All went well until I had to send a video of the issue. Each time I tried to send the video, the chat bot would not accept it and I got no more responses. I guess I will have to accept that I won’t be able to return and that this was a miss buy. First and last time :-(
Update after response of Beauty Bay: I did as mentioned in the reply and contacted them directly by email (took some time getting the contact information). I explained my issue and submitted the video. Haven’t heard back. Lesson learnt, sleep mask in the recycling and Beauty Bay on my black list :-(

15 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for taking the time to leave such detailed feedback.

We’re really sorry to hear about the issue with the sleep mask and the trouble you had trying to return it. That’s clearly frustrating, especially after a smooth ordering and fast delivery. This isn’t the experience we want you to have, and you shouldn’t feel stuck with a faulty item because of a technical issue.

Please don’t worry, you’re not out of options. If you contact our Customer Service team directly via email with your order details and the video, they’ll be able to help you with the return.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Appalling

Appalling. My package never arrived, and these things happen but I contact Beauty bay and Evri to get help. I’m now on the 4th week of getting no where. Evri won’t assist and have told me to go back to beauty bay, who takes days to reply. I have finally received a refund but now my items have gone up or are no longer in stock. I have asked them for a discount count as I still want my products but don’t want to pay more as this isn’t my error. Still waiting on a response. I also had to sign a disclaimer due to my package never arriving which I was happy to do, but the customer service throughout has been poor. No offer of compensation or discount or even to resend my products back to me. And now the order has gone up by £20. It states when you email customer service that it can take 72hours but I have waited way over that to hear anything from them. 24 emails and counting. I really hope they see this and sort out my issues.

25 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm very sorry to read of the issue you have had with your order and that it has been lost with EVRi. This certainly isn't the experience we want our customers to have.

Our Customer Services team are focused on helping all customers and doing so to the best of their ability and as quickly as possible, however, during the busiest time of the year this may take slightly longer and we really appreciate customers patience with this.

I can see that the refund has been processed for you. In regards to the prices changing, if you replace the order for the same items, and email our Customer Services team with your new order reference, we will price match the originally paid prices and refund the difference for you.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Customer Service is shocking

I’m really disappointed with the customer service I’ve received from this company. I was sent a faulty item and was originally told in writing that I would receive a full refund. Two days later, they tried to retract that offer and it has taken days between each reply, making it extremely difficult to resolve the issue.
I hope they sort this out soon and honour they email, but I wanted to share my experience so others are aware of the slow response times and the inconsistency in the information given by customer service.
It's been over 96 hours now since they have responded. Is there a way of escalating this problem?
I have now sent a letter, in the post, as I have been unable to escalate this problem to a manager.
Update: after writing in to escalate this problem I have had a reply and a refund

8 December 2025
Unprompted review
Rated 1 out of 5 stars

Item wasn’t in box

Item wasn’t in box. Contacted customer service no reply

My order number is
QP2U-E68I-J64M-P made on 08/12/2025

14 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Fran

Thanks for leaving a review.

I'm very sorry that your item is missing. Upon checking our systems, the last email we received from the email address linked to your account was for a previous order in September.

If you can email our Customer Services team directly on customer.services@beautybay.com they will be more than happy to help. We respond to all emails.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Gorgeous colours!!

Am very pleased with the consistent quality of products received and the speed of delivery.Get so excited when I've a Beauty Bay package on its way.LOVE their products.😍

14 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks so much for the lovely feedback.

We’re really glad to hear you’re happy with the consistent quality of our products and the speed of delivery. It’s great to know our packages still bring that excitement.

We really appreciate the support and look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Items delivered on time

Items delivered on time. Easy service

1 December 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your review.

We’re glad to hear everything was delivered on time and that you found the service easy.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 1 out of 5 stars

A pattern of disgusting customer service

I’ve recently had an issue of a parcel from beauty bay not being delivered. I’ve been waiting nearly 2 weeks for it despite paying £5.99 for next day delivery, when in fact, what i got was the most appalling (none) delivery service I’ve ever experienced. I never leave reviews for anything but this company is an exception.

Before writing anything I thought I’d look at some other reviews and I was shocked to see the sheer amount of similar cases within just the last couple of weeks. The same exact thing has happened repeatedly. People not receiving their orders, getting in touch with customer service (as advised by Evri) and then being accused of lying about not receiving what they’ve paid for without absolutely no offer from beauty bay to correct the situation.
If you order from here and on the off chance do not receive your parcel, based on mine and others experiences, I wouldn’t expect to get anything back. The blame seems to lie solely with the customer, and the expense from your own pocket.
I can’t believe a company is allowed to operate with these standards. If I’d have known about this previously I would have placed the order elsewhere.
1 star is honestly too much.

13 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm sorry to read of your experience and unhappiness. I have requested further order details via Trustpilot so that I can look into your specific order.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Parcel suspected stolen by courier

Parcel was ‘delayed’ and delivery was never reattempted. Contacted Beauty Bay with proof it was never delivered and was told that it was delivered (despite there being no evidence that it was ever even assigned to a courier, so they cannot resend the items.
I had raised the issue with Evri several days prior and was just repeatedly told it was ‘under investigation’. 1 week later and still no further forward.

1 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for getting in touch.

I'm sorry to read of your experience. This is certainly not how we want customers order to go.

So that I can look further into this, could you please respond to the request for order details via Trustpilot.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Customer support service is abysmal - refusing to refund me

I placed two BeautyBay orders back in early November. The first order didn't even arrive and I had to dispute it with Evri that I never got the order so that I could get my full refund back from beauty bay. The customer support agent refunded me for the wrong order meaning I got refunded less money than I was supposed to be. I tried getting in contact to tell them they had refunded me with the wrong order straight away when I realised I had been given the wrong amount of money. They assured me to wait two weeks and that I would be fully refunded. After two weeks they still did not refund me the remaining amount of money. I had to reach out again to get them to refund me the remaining money. What's more is that for my second order I made a partial return. I waited two weeks after sending it off and BeautyBay still has not processed my return. I got in contact with them and they assured me that because of the delay, they would refund me for that return because they are taking so long to process it. I waited the recommended time and still no refund was made. I got in contact again and the customer support agent provided a screenshot of the incorrectly refunded order stating they had already done it , even though that refund was dated to before my return had been sent off. Every time you get in contact you have to wait so long to get a reply, and every time it is with a different customer support agent who clearly does not take the time to read through the case and understand the issue at hand. They just send over the same messages and screenshots insisting that nothing needs to be done, when they don't actually consider their own incompetence and mistakes and I need to consistently chase them up. This has been an ongoing issue for at least one month now and Beauty Bay still owes me money for my return.

12 December 2025
Unprompted review
Rated 5 out of 5 stars

A great palette for a great price

A great palette for a great price. A great all rounder with shades that are perfect for day and some that are great for a night out.

27 March 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your review.

We’re really glad you’re enjoying the palette and finding it such a versatile all-rounder, with shades that work just as well for everyday looks as they do for nights out.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 2 out of 5 stars

I have never had a bad experience until…

I have never had a bad experience until now. They are refusing to address my lost parcel until it’s been two weeks or until Evri tell them it’s been lost - even after I have provided them an email from Evri saying they have lost my parcel. Awful customer service team which take FOREVER to contact you back. They have ruined the beauty bay experience for me and I will not be using them again.

11 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

We’re really sorry to hear about this experience, especially after previously positive orders. We understand how frustrating this is, particularly when you’ve already been advised by Evri that the parcel is lost. Response delays and waiting for investigations to complete can be disappointing, and this isn’t the impression we want to leave.

I have requested further order details via Trustpilot from you so I can look into your specific order.

In regards to our response times, understandably this is an extremely busy period for all retailers and whilst our standard response time may be slightly longer, the majority of customers are getting a response within 24 hours and all customers within 48 hours.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Lost parcels

I have ordered two parcels within a week and both of them have been lost. I have sent a number of emails which has gone unresponsive. You can't even call them.

11 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for getting in touch.

I'm sorry to hear about your experience. Two lost orders is definitely not something that should be happening.

I have requested further details via Trustpilot, please respond to the request so that we can look further into this for you.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Fab company

Fab company. Good prices nice to see they now do limited Edition beauty boxes. Fab 👌

27 February 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your lovely feedback.

We’re really glad you’re enjoying the prices and that you’re excited about our limited edition beauty boxes. It’s great to hear they’re hitting the mark.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 1 out of 5 stars

I wouldn’t even give 1 star if it…

I wouldn’t even give 1 star if it wasn’t for having to in order to leave this review! The returns process is ridiculous and even when you have and provide confirmation that the item has been returned they hold onto your money! Will now have to go through the lengthy process of retrieving my refund from the bank - avoid!

21 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm sorry to read that you've had issues with our returns process.

We don't hold onto customer's money longer than needed when returning items, however, we do with all returns inspect them at the warehouse to ensure everything is ok and this does take a bit of time. We are very clear of timeframes on our website and when we provide the returns instructions.

I have requested further order details via Trustpilot. If you can please respond, we can look further into your specific order.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Great job

Great all round experience

13 January 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your review.

We’re really glad to hear you had a great all-round experience.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

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