BEAUTY BAY Reviews 

170,641
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 315 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly fast delivery times and the wide range of available beauty products offered at great prices. People note that online orders often arrive very quickly and that items match their descriptions perfectly. However, some customers also noted frustrating issues with customer support and missing parcels. Reviewers mentioned that reaching out to customer service can be quite difficult due to slow replies or the complete lack of a phone number. A few consumers additionally experienced damaged items upon arrival or frustratingly delayed shipping times through third-party couriers.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as feedback on shipping is starkly... See more

Product

Customers had ambiguous experiences with product quality and condition. Reviewers frequently praised the... See more

Order

People report ambiguous experiences with order processing, highlighting a split in customer satisfaction.... See more

Customer service

Reviewers highlight negative aspects of customer service, frequently expressing frustration over unresponsive... See more

Refund

Reviewers mention negative feedback about refund processes, reporting that they are left waiting for months... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have ex... See more

Company replied

Rated 3 out of 5 stars

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive eit... See more

Company replied

Rated 3 out of 5 stars

My order wasn't delivered at home but to a relay, despite choosing and paying extra to have it delivered directly to me. It's the second time it happens. An eyeshadow was damaged from shipping, which... See more

Company replied


Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Cosmetics Industry
  4. Hair product shop
  5. Skin care clinic
  6. Wellness centre

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(170,641)

362 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Dented bottle

A bit disappointed as I bought the Kayali body spray as a gift but the bottle was dented.

9 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your feedback. We’re really sorry to hear the Kayali body spray arrived dented, especially as it was bought as a gift. This isn’t the experience we want for you.

I can't see that our Customer Services team have received any contact. I will ensure this review is passed onto them, so that they can feed it back to our warehouse and carrier partner.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Most terrible customer service ever!!

Most terrible customer service ever! The lack of professionalism just shows this company needs to be closed down and I believe in true karma. My parcel has been lost in transit with Evri. For more than 2 weeks and at first they were replying quick to my emails saying they’ll get back to me with an update and after 1 week of telling me just give me a refund or replacement they have disappeared completely as if they red flagged me and don’t want to deal with me but were happy when they took the money for my order! Absolute disgusting company do not order with them if you don’t want to be in loss of your own money! I will raise claim with bank and still receive my money back whilst you will lose 10 times more than what you have taken from people that believe in resolution. Terrible please be wary of these thieves! Should use Royal Mail instead of a saving money to send through cheaper company like Evri. Disgusting service!

26 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm very sorry to read of your experience and how it has made you feel.

As you haven't provided any order details, could you please respond to the further information request on Trustpilot so that we can look into your specific order.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Awful service

After over 2 weeks of my parcel being ‘missing’ and Beauty Bay providing the most basic, generic customer service possible - there is no compensation for the absolute circus they sent me through. The best they can do is ‘price match’. I have been out of pocket for over 2 weeks, having to chase constantly, repeatedly having to state that I do not have the parcel and sending proof over even though Evri kep informing them I did not have the parcel. Took way too long for any action to occur and feels like you have to beg them to do anything. Bitterly disappointed after years of spending with the company. I have requested three times for a formal complaint to be processed, both times this has been ignored, twice through my email chain and once through the online form.

24 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm very sorry to read of your experience.

When it comes to a parcel potentially being lost, we do need to allow a certain timeframe for the courier to confirm this. If they confirm it is lost or there hasn't been movement on the tracking then we will act and provide a refund.

We appreciate that prices change and as such we offer in these circumstances to always price match any difference when placing a new order. We believe this is the right thing to do.

In regards to complaints and compensation. All of our Customer Service agents are trained to handle complaints and follow the correct process. We also detail our complaints process on our website. Unfortunately, a formal complaint does not mean we will issue compensation. A lost parcel is beyond our control and we do believe that a refund plus a promise of a price match is the correct resolution for our customers.

Thanks
Beauty Bay

Rated 3 out of 5 stars

Nobody rang the doorbell with this…

Nobody rang the doorbell with this delivery and I had to go and look for it but did receive an email to say it was delivered

9 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your feedback.

Sorry to hear nobody rang the doorbell and you had to go looking for your delivery, even though you received the delivered confirmation email. That’s not the experience we want.

I will ensure this feedback is passed onto our carrier partner, as we're always looking at ways we can improve our delivery service.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Stunning I got the starter box again…

Stunning I got the starter box again and was different this time . It looks like they knew what I really needed it . The blush and bronze set (I needed it) the nude eyeshadow that I needed omg .all amazing love the quality!!! Grazia ❤️

8 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Grazia,

Thanks so much for your lovely review.

We’re so glad you enjoyed the starter box and that the mix felt spot on this time. It’s great to hear the blush and bronze set and the nude eyeshadow were exactly what you needed, and that you’re loving the quality.

We really appreciate the support and look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Extremely Poor Service and Failure to Resolve Lost Parcel

I am writing to express my severe dissatisfaction with the handling of my order, which is now considered lost in transit. The core issue is the complete lack of proactive resolution and the inadequate customer service provided by Beauty Bay staff.
Timeline of Failure to Deliver (EVRi Tracking)
The parcel was dispatched and began its delivery process but has been stalled since early December:
• Mon 01 Dec: Package marked "Out for delivery".
• Tue 02 Dec & Wed 03 Dec: Tracking shows repeated rescheduling and failed delivery attempts.
• Fri 05 Dec: Another failed delivery attempt was logged.
• Status Since: The parcel has effectively been stuck in transit with no successful delivery.
Unacceptable Customer Service Response
When contacting Beauty Bay for a resolution, I was met with generic, conflicting, and unhelpful responses:
• Passing Responsibility: Initial communication consisted of chatbot messages instructing me to "check the surroundings and contact EVRi directly", shifting the responsibility to the customer and courier.
• Refusal to Offer Solution: Despite the order being delayed and effectively lost, I was explicitly told by agent that Beauty Bay is "not now able to cancel the order" and "not able to offer a replacement".
• Delayed Resolution Date: Conflicting dates were given for when the parcel would be officially considered lost:
• Agent Clare BB initially quoted 10/12 (9 days without an update).
• Agent later stated that if there were no further updates, the parcel would be considered lost on 14/12. This forces me to wait two full weeks for a refund on a package that stopped tracking over a week ago.
I am leaving the country next week and cannot receive the items, which were intended as time-sensitive gifts. Beauty Bay has offered no recourse—neither a refund, a replacement, nor a practical solution—for an order that has not been delivered.
This level of service is wholly unacceptable. Customers rely on retailers to manage their couriers and provide prompt solutions when delivery fails. I demand an immediate escalation of this issue for a full refund of £43.61 without waiting until the arbitrary date of 14/12.

17 December 2025
Unprompted review
Rated 1 out of 5 stars

My parcel has been delivered to someone…

EVRI lost my parcel. Beauty Bay are not being helpful but I am hoping they will replace my item, eventually. I have evidence from Evri saying their courier messed up and still it is a struggle to get this sorted.
I lost a parcel worth £190 and I am devastated. According to Beauty Bay's T&C: orders over £120 has to be signed for. Not only was it delivered to a random address, but it was also not signed for.

28 November 2025
Unprompted review
Rated 1 out of 5 stars

Has anyone else received an email…

Has anyone else received an email stating your parcel is being held at customs (ordered from the uk) till you pay the customs fee? I’ve paid in full for my order (received free delivery for spending over “x” amount). On tracking my order it stated my order was dispatched 11 days ago…still nothing!

7 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I can confirm that certain countries will have duties and taxes that need to be paid for a delivery to be received. These are the responsibility of the customer.

We do advise about taxes and duties on our website in several places and these do need to be paid when you're contacted by the carrier or the delivery cannot progress.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Ordered at night delivered next day

5 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your review.

We’re really glad your order arrived the very next day after ordering. We pride ourselves on our next day service!

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Worst customer service ever

Worst customer service I have ever encountered.
This company stole from me.
Evri loses my package and this company denies responsibility, gaslit me, called me a thief and refused to refund or resend the order through 2 weeks of emails.

I passed all information onto citizens advice and trading standards.

Avoid this company at all cost!!

20 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

I'm very sorry to read of your experience.

I have requested further information via Trustpilot so that I can look into your specific order. If you could please provide this detail that would be greatly appreciated.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Eye shadow palette

Ordered first time from beauty bay, love the glitter eye shadow palette. Quick delivery order arrived after 4 days. Will be ordering more things from them.

4 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks so much for your review and for choosing us for your first order.

We’re really happy to hear you’re loving the glitter eyeshadow palette and that everything arrived quickly. It’s always great to know a first experience hits the mark.

We look forward to seeing you back for your next haul.

Thanks
Beauty Bay

Rated 1 out of 5 stars

breached my consumer rights act

breached my consumer rights act, leaves my parcel on the floor to go missing and not resolved! so money down and no order they wouldn't leave cash on the floor! left without my permission

starting legal action for my order, stress and court fees! awful awful customer service

4 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Dan,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Absolutely disgusting

Absolutely disgusting. My parcel was late then eventually I got a notification to say it was delivered. I received a picture from Evri of a bulky parcel - that was clearly not a face palette and bronzer - which was left OUTSIDE of my building. When I went downstairs...there was NO parcel. So was it stolen? And why did it look so bulky? I don't think that parcel was mine. I have contacted BB still waiting for a reply. My bank has been notified of the issue and I am waiting for refund. I order from Revolution and ASOS all of the time and never had an issue. This is the 2nd and LAST TIME I order from these scammers.

4 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Mimi,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 5 out of 5 stars

Great experience

Good Comms, fast delivery, really good value eye makeup. Will make a lovely gift. Many thanks.

2 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for your lovely feedback.

We’re really pleased to hear everything ran smoothly, from clear updates to speedy delivery. It’s great to know you found the eye makeup such good value and that it’s gift-worthy too.

Many thanks for choosing us, and we look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Quick delivery and lovely items

Quick delivery and lovely items

9 December 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,
Thanks for your review.

We’re really glad your order arrived quickly and that you’re enjoying the items. Simple, smooth, and just how it should be.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Go to

Able to stay up to date with the latest trends, must haves with next day delivery so I'm not waiting ages after securing the goods! Always my go to for beauty products 🙂

28 May 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks for such great feedback.

We love hearing that we’re your go-to for keeping up with the latest trends and must-haves, especially with next day delivery making it even better.

Thanks for the continued support ! We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 4 out of 5 stars

Nice delivery

Nice delivery i didn't imagine will be that fast

1 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thanks so much for taking the time to leave a review.

We’re really pleased to hear your delivery arrived faster than expected and that everything reached you smoothly.

We look forward to seeing you on your next haul and hope you enjoy every item.

Thanks
Beauty Bay

Rated 1 out of 5 stars

Missing Item - Terrible Customer Service

Ordered for the first time from them. Had the parcel delivered but the item was missing.
Raised it in the correct way immediately with images, and the response received dismissed it. It was worded in a way where they were effectively accusing me of being dishonest by making claims that they believe the item was in the parcel on dispatch due to its weight.
Given that, I asked for evidence of this as that would suggest theft has occurred. Beauty Bay since have not bothered to reply to me which makes me wonder whether their statement is true at all.
Now had to raise a formal complaint in the hope they will adequately reply and resolve, as I have had to purchase the item again from another retailer which arrived safely.
Terrible customer service from start to finish - I would use an alternative retailer!

13 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Dan

Thanks for leaving a review.

I'm very sorry to hear of your experience and the issues you have had with your haul.

I have requested further order information via Trustpilot so that I can look further into this for you. We'll await your reply.

Thanks
Beauty Bay

Rated 5 out of 5 stars

First class service from beginning to…

First class service from beginning to end. The web site is easy to use and the goods arrived well packaged and therefore in perfect condition. Thank you guys.

28 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Alicia

Thanks for leaving a review!

This is amazing feedback for us to get! We're so glad you loved your experience.

We look forward to seeing you on your next haul.

Thanks
Beauty Bay

Rated 5 out of 5 stars

Excellent

After ordering was kept updated right up to delivery 🚚 thank you

29 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi

Thanks for leaving a review.

It's great to hear that you loved your shopping experience. We look forward to showing you more of what we do well on your future orders.

Thanks
Beauty Bay

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look