Becauseofalice Reviews 

2,988
•
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,988)

745 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

quick customer response

Didn’t get a refund or even any confirmation that they had received the dress back. But once I emailed I got a response really quickly - THANK YOU LUCY

5 November 2026
Unprompted review
Rated 5 out of 5 stars

Customer Care

I had received a faulty item and had contacted customer care where I was then put through to Lucy who was excellent help with the issue being resolved super quick!

30 October 2026
Unprompted review
Rated 5 out of 5 stars

Return label issue

They had issue with return label but Lucy was super professional! And super sweet!
Thank you so much Lucy!

29 October 2026
Unprompted review
Rated 5 out of 5 stars

I ordered the same dress in 2 sizes to…

I ordered the same dress in 2 sizes to see what fit me better. I wanted to return one, but I had an issue with the returns portal and so I contacted customer service via email. Lucy responded within 2 minutes, helping me with my return and fixed my issue straight away. Made it so easy, without a headache. Thank you Lucy! I'll be a returning customer because of this (and of course the dress is gorgeous!).

29 October 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company if you’re ordering…

Avoid this company if you’re ordering bridesmaid dresses.

I ordered multiple sizes to try to get the right fit, as the dresses were poor quality, badly shaped and ill-fitting. I was also waiting for further sizes to arrive before I could make a final decision.

When I tried to return them after 16 days, I was told they have a strict 14-day returns policy. I hadn’t seen this when ordering, and despite spending £660, they have refused to offer even a credit note, which I made clear I would have spent with them immediately.

I understand businesses have returns policies, but a little flexibility and customer care goes a long way, especially when someone has spent this amount of money.

Unfortunately, their response has left me extremely disappointed. I wouldn’t order from them again.

29 October 2026
Unprompted review
Rated 5 out of 5 stars

Lucy ⭐️⭐️⭐️⭐️⭐️

Lucy G was a huge help to me today. I had ordered a couple of dresses to try the sizing but unfortunately both needed to be returned. I tried to get the returns label but the portal wasn’t recognising my order reference. After a stressful week and a car breakdown I was very worried that I had missed the return deadline. I emailed the support email and Lucy replied to me straight away. I hadn’t missed the deadline for the return but she apologised for the portal not working and sorted it out for me within a couple of hours.
Having worked in customer services myself I understand how hard it can be and it’s important to recognise when someone is genuinely helpful and good at their job. Great work Lucy, this has compounded the positive view I had for the brand and will be a returning customer because of it

28 October 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer experience

Ordered from BOA 3 times in my life. Kept an item from one of the orders, unfortunately the other two did not fit nor suit me. Naturally, I returned those. Tried making a purchase on the weekend and my order got cancelled due to my return rate being ‘too high’. Reached out to customer service who reiterated that my order has been cancelled and I have not had a response to my last email. Would not recommend shopping here at all.

23 October 2026
Unprompted review
Rated 5 out of 5 stars

This is my first time shopping at boa

This is my first time shopping at boa. I need to make a return and for some reason I kept getting a massage saying I couldn’t complete my return at this time. I contacted customer service I was helped by Lucy. She was so helpful she notified me that their system was down but as soon it fixed she help process my return. This has been one of my best experiences with customer service. Lucy was such a pleasure to work with!

26 October 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service from Lucy at BOA!

Received great customer service from BOA, specifically from Lucy in their team, after experiencing an issue with one of the items in my order. The issue was resolved easily, promptly and thoughtfully. Despite experiencing an issue with one of the items, this great customer service has made me feel super confident to shop with BOA again!

26 October 2026
Unprompted review
Rated 1 out of 5 stars

Take pictures if you are trying clothes on

The company offers a poor, dishonest returns process. Take pictures are you are trying it on/sending back as this company will deduct a percentage of the price. They also don't answer your emails when trying to dispute this decision.

20 September 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Very solution-oriented and helpful. Lucy handled my issue efficiently and made sure everything was resolved quickly. Great customer service!

20 October 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look