belairdirect Reviews 

210
•
TrustScore 1.5 out of 5

1.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 116 reviews, most reviewers were let down by their experience overall, expressing deep frustration with the inadequate services provided by the company. Many consumers frequently complained about unexpected price jumps and misleading rates after officially committing to their initial insurance quotes. Policyholders also encountered lengthy delays, poor communication, and entirely unhelpful support when attempting to resolve important and urgent claims. However, some customers also noted that certain staff members were exceptionally compassionate, professional, and genuinely helpful during their phone calls. These reviewers truly appreciated individual agents who patiently guided them through complex policy setups and provided clear, reassuring explanations throughout the entire process.

What people talk about most

Price

Reviewers mention negative feedback about price, frequently highlighting that initial quotes are attractive... See more

Service

Consumers find service to be a major disappointment, frequently pointing out poor communication, unexplained... See more

Customer service

Users describe negative interactions with customer service, highlighting long hold times, unhelpful automated... See more

Claim

Clients share profound dissatisfaction regarding the claim process, noting exceptionally long wait times and... See more

Staff

People report ambiguous experiences with staff, as reviewers expressed deeply mixed opinions regarding their... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Very disappointing experience. I was given a great quote, but once they finalized the insurance, the price jumped by almost $50 per month. After I signed, they called a week later saying I had to a... See more

Rated 1 out of 5 stars

EVEN LESS THAN ONE STAR You'll wait OVER a month just for them to process this ridiculous application from our pathetic Alberta government. Clearly it seems they are not interested helping you. I'm g... See more

Rated 1 out of 5 stars

If I could give 0 stars I would. Took way to long to get my car even looked at for a repair that made my car underivable and a not at fault accident. Several phone calls and could still not get ahold... See more

Rated 1 out of 5 stars

Horrible experience. Customer service is absent. They scam you into cheaper rate that they will increase without any notice saying that you signed up for some program. Customer service kinda rude and... See more


1.4

Bad

TrustScore 1.5 out of 5

210 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.4

All reviews

(210)

113 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I can't even give them 1 star

I can't even give them 1 star. Their customer service is horrendous, especially in the datails, which you would think might be important for an insurance company.

Daughter had an MVA, and for a week (so far), the claim has languised with no one in the company able to help. Garbage company

10 September 2025
Unprompted review
Rated 1 out of 5 stars

Lousy service and a lousy website

Lousy service and a lousy website. Unreal and unacceptable. Premiums keep on coming through my bank account regularly but talk about service. About as bad as it can get. Website doesn’t work. Manitoba’s name is not even mentioned in the list of provinces. Unbelievable indeed. Couldn’t get any worse. Something needs to be done immediately otherwise I have to do something else.

Johnson insurance was way better than this lousy outfit BelAirDirect. I am exploring my options as to what actions can I initiate to wake up this hopeless company.

9 September 2025
Unprompted review
Rated 1 out of 5 stars

Think twice before you get into this company

I contacted Beldirect to see if they did better than my current company for both Home and Auto insurance. The Sales and Service agent working from home asked for all the details and pictures and gave me an approximate quote. Wanted more details and provided it. Also sent the current quote from my existing company and never heard from her.

Looks like these guys have no interest or cares less for potential new customers.
I decided to stay with my existing insurance company and after reading all the reviews, I am glad I did not make the mistake of switching.

15 August 2025
Unprompted review
Rated 1 out of 5 stars

Scam company

After being a customer for years we made a claim. They entered the information into the system multiple times incorrectly. We have been trying to reach someone for over a week no response, always same story manager is not available will call back, they never call. Now rental company is calling us saying Bel Air Direct is ghosting them on the claim. Where is the Better Business Bureau?

4 September 2025
Unprompted review
Rated 1 out of 5 stars

I can’t get through on the phone…

I can’t get through on the phone listening to same robotic message every minute telling me “my call is important to us.” You can ask for call back but doesn’t work for me b/c waiting for important call to come through The system needs to tell customer how long the wait is or what number they are in” priority sequence”. Poor customer service , not impressed after transfer from Medoc or Johnson & Johnson . After 15 min I don’t feel very important .

1 September 2025
Unprompted review
Rated 1 out of 5 stars

Very underhanded business practice!

I bought travel insurance for 2024 as we had two large trips planned to Europe and Australia. What I didn't realize is that the travel insurance auto-renews, which to me is a very under-handed way of doing business, as not everyone requires travel insurance on an annual basis. The Belair customer service rep claimed that the paperwork was mailed to me and that I had ten days to cancel the policy after receiving the paperwork. I did not receive the paperwork, or I would have cancelled. I found out about the renewal from my cc statement, and by that time, it was too late to cancel. So now I have a travel insurance policy and no plans to travel. I will never do business with Belair Direct again!

28 August 2025
Unprompted review
Rated 1 out of 5 stars

Rear-ended at red-light; don't want pay-out!

Rear-ended at red-light; they want to not pay and for my to sign-away my rights because I had an expired-licence BY A WEEK, at the time of being CLEARLY IMPOSSIBLY ANYTHING BUT NOT AT FAULT! And, so; nobody called me for a week and they're still determining "the liability," and haven't heard of RELIEF-FROM-FORFEITURE, apparently--and, in that, I had taken REASONABLE STEPS; TWENTY SECONDS BEFORE THE INCIDENT AT WHICH I WAS NOT AT FAULT, for my to have obtained, a renewed-licence--but, the government-office, had been lined-up out the door, and so; I hadn't had all day; and would return over and over the next days, perhaps yes, getting a ride those times--but I made a reasonable effort and no "condition-precedent," therefore, had been breached--nor in a "perfect-"manner. And. They think they can be their cheap selves with me, but based on how they must think I know nothing. But I know all the in's and out's of the few statutes but also case-law that pertain here to this exact issue-in-licensing. And. I will be furnishing them with the papers required that I civilly sue them; and they will lose. I am 38 I was not born yesterday. And. For two decades now; have always kept up to breast with my documentation. AND--my original-adjuster I just found out, had did the enviable thing of LEAVING THE COMPANY; like I should have done; but; insurance is the only special-industry that FORCES you to pay by preauthorised-debit, and, punishes you if you do leave. But. Nobody told me that. And. Nobody called me for over seven days. I ain't signing anything. And. They're still, like I said, "determining THEIR OWN, and, I guess, liability". They can navel-gaze further as I sue their pants off. What they also don't understand, is that, yes, my intelligent-non automatically coddled-and-pampered-non-boomer-self, KNOWS THE COMMON-LAW! And--all of these issues about government-related-boiler-plate-language in ALL our policies, HAVE ALREADY BEEN RULED ON AS FAVOURING THOSE WHO TAKE REASONABLE STEPS TO HAVE RENEWED AN EXPIRED LICENCE EXPIRED DURING ANY CLAIMED INCIDENTS! And, which I'd did do; and; so long as you don't therefore, break, in a "PERFECT-"MANNER, any of these boilerplate, "conditions precedent," which is another term for said boilerplate. THE SYSTEM, "stare decisis," and THE JUSTICES OF THE APPELLATE COURT OF ONTARIO FOR THE SUPERIOR COURT HAVE ALREADY RULED IN FAVOUR FOR APPELLANTS SUCH AS MYSELF! Tell your lawyers to go back to school; I can't wait until you pay my counsel's fees and look like the losers you are at the behest of one you discriminated against and had taken as a moron.

12 August 2025
Unprompted review
Rated 1 out of 5 stars

Appalling service from Belairdirect

I have property insurance with Belairdirect for my seasonal trailer park. The trailer was damaged in an ice storm in March and after the park opened in May I filed a claim for damage estimate on May 15. Over 3 months later, I am still waiting for a damage estimate from Belairdirect and my window for getting repairs to my trailer before the park closes in October is narrowing by the day. I have numerous unreturned emails and phone messages and there seems to be an absence of accountability or effective escalation to get this claim addressed. Quite frankly, I am appalled by the level of service provided by this company.

18 August 2025
Unprompted review
Rated 1 out of 5 stars

Called them for a quote because my…

Called them for a quote because my insurance went up to almost 300 dollars.
They came up with 443 dollars and told me too many claims. I got hit by 5 different cars on the last 10 years. Never at fault.
Two speeding tickets from stupid radar. Nothing major. Going 5 points over.
I don’t know where they took this number from but I will never call them again.

9 August 2025
Unprompted review
Rated 1 out of 5 stars

This is a terrible insurance company…

This is a terrible insurance company that increases rates constantly.
Belair charges a fortune to insure my two houses and two vehicles.. plus they can't even insure my log cabin on land I own as well so I had to get another company to do it.
Their agents never respond on a timely basis, I am actively looking for a better insurer on my renewal but in melee mouthed Canada choices are limited like most communist style countries.

14 July 2025
Unprompted review
Rated 1 out of 5 stars

My mom has been with Johnson insurance…

My mom has been with Johnson insurance for 18 years which is now BelairDirect ,she has a good payments history with them, by making Sure she deposited enough for her insurance withdrawal .a few weeks ago there was a increase in the monthly withdrawal which she was not aware of, she did not receive any mail or call to inform her of this ,so the withdrawal did not go through which also cause a service charge for insufficient fund ,my mom just learn of this when she went to make another deposit for the upcoming month, After calling Belair Directly to explain, they told her that her insurance was cancel and they had send a letter with a deadline, anyway we ask to speak to a supervisor who didn't call until 5 days after he ask us to pay the outstanding amount and then to another department to speak with a license insurance person who will rewrite a new policy taking into consideration she is a customer for 18 yrs he thinks with good will the underwriter will approve this, she spend approximately 30 minutes on the phone setting up the new policy with thiis person and after completion ,she was told to wait for the underwriter to review it,then less than 3 minutes he came back to say that he said noway he will give her a second chance of doing business with them, my mom feels that the 18 yrs of doing business and having a good history of payment was totally ignored and she was just another number they would erase, very sad .

8 August 2025
Unprompted review
Rated 1 out of 5 stars

Totally Ghosted By Belair

My spouse has been a customer for 12 +years. I have had to make a claim for my vehicle and am having the most horrible experience. The adjuster assigned to my claim, Zara Riswan, firstly took down incorrect information regarding my claim. I have been emailing and calling her as well as her supervisor Dara for a few days now and I have been totally ghosted. This is unacceptable customer service, when they state they will call back with in 48 hours. Maybe they will see this review and get back to me. Who knows

6 August 2025
Unprompted review
Rated 1 out of 5 stars

I’ve been with belair for 8 years

I’ve been with belair for 8 years, had a hit and run recently and they said it was an accident caused by me. Totally calling me a liar. They said their inspectors deemed it not a hit and run. I believe they have inspectors trying to keep their jobs by deciding in favour of the company to grab more money on a new policy. It’s a big scam they have going, Now putting my rates up by 1200.00 a year more. These guys are crooks, do not use them !!!
I’m leaving them for an honest company.

8 January 2025
Unprompted review
Rated 1 out of 5 stars

Belair seems super shady(scam alert)

Belair cut off my insurance immediately after I missed a payment. I called to fix the payment and the man on the phone wasn't capable of explaining what was going on and told me im going to have to pay almost double my already staggeringly high monthly bill just to get my insurance with them back. I told him I wasn't able to pay that I guess send it to collections and I'll pay my bill later on. Now im getting calls from collection saying I owe double the amount of the initial bill anyways. Update, I called today and the lady on the phone tells me that conversation never happened. And I have to pay the full amount.

6 August 2025
Unprompted review
Rated 1 out of 5 stars

I wish you could give 0 stars

I wish you could give 0 stars. We called to update our policy we were told that we would get a refund of X. When we called to see where it was we were told that they entered it as a cancelation instead of an update and finance determined that we could not get X instead we now owe Y. However, they will kindly waive Y which is significantly less the the refund we were supposed to get. I suggested they reenter the request and I was told they can't do that as the policy has been changed. When I asked to speak to a manager I was told they would make a call back request and that it would be 7 business days. If I ran my company like that I would have no clients. In the end, we left Belairdirect twice now and they keep buying up the independent companies that we move to.

30 July 2025
Unprompted review
Rated 1 out of 5 stars

Take away cancellation fees

Take away cancellation fees. If somebody finds a policy for half as much as what you are charging, they shouldn’t be penalized for cancelling and switching. This company is overpriced and does not have any coverage.

30 July 2025
Unprompted review
Rated 1 out of 5 stars

This companies claims about saving…

This companies claims about saving approximately $251.00 a year by using their Auto Merit Program is a very misleading statement. I have a 97% rating on Auto Merit yet my insurance actually went up $40.00 per year at renewal. I'm 59 years old, had no claims, tickets or accidents. Just more BS from this horrible company.

23 July 2025
Unprompted review
Rated 1 out of 5 stars

My home had been insured for 27 years…

My home had been insured for 27 years until Johnson insurance was acquired by Belair Direct. We were claims free, have a high credit score and are a professional couple. In 2022 we moved into a resale home. Within 1 week (and completely out of our control- also has a home inspection), the sewer backed up. A claim was filed and settled no issue. In October 2024 the waterline from the street to the home cracked underground and required repair. A small home claim was filed. Fast forward to June 26, 2025. I received a registered letter (no phone call, no prior explanation) that Bélair the as cancelling my home policy because I had 2 claims in 5 years. How am I supposed to know my sewer would backup or waterline be compromised? Why pay home insurance (with enhanced coverage) if you cannot rely on Bélair to be there when you need them? I will move my vehicles as will friends and family after this experience. Beware, if you have bad luck and need to use Bélair to repair issues, they will cancel your policy. I’m waiting to see what the Ombudsman replies with and the IBC.

26 June 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look