belairdirect Reviews 

210
•
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Considering 116 reviews, most reviewers were let down by their experience overall, expressing deep frustration with the inadequate services provided by the company. Many consumers frequently complained about unexpected price jumps and misleading rates after officially committing to their initial insurance quotes. Policyholders also encountered lengthy delays, poor communication, and entirely unhelpful support when attempting to resolve important and urgent claims. However, some customers also noted that certain staff members were exceptionally compassionate, professional, and genuinely helpful during their phone calls. These reviewers truly appreciated individual agents who patiently guided them through complex policy setups and provided clear, reassuring explanations throughout the entire process.

What people talk about most

Price

Reviewers mention negative feedback about price, frequently highlighting that initial quotes are attractive... See more

Service

Consumers find service to be a major disappointment, frequently pointing out poor communication, unexplained... See more

Customer service

Users describe negative interactions with customer service, highlighting long hold times, unhelpful automated... See more

Claim

Clients share profound dissatisfaction regarding the claim process, noting exceptionally long wait times and... See more

Staff

People report ambiguous experiences with staff, as reviewers expressed deeply mixed opinions regarding their... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Very disappointing experience. I was given a great quote, but once they finalized the insurance, the price jumped by almost $50 per month. After I signed, they called a week later saying I had to a... See more

Rated 1 out of 5 stars

EVEN LESS THAN ONE STAR You'll wait OVER a month just for them to process this ridiculous application from our pathetic Alberta government. Clearly it seems they are not interested helping you. I'm g... See more

Rated 1 out of 5 stars

If I could give 0 stars I would. Took way to long to get my car even looked at for a repair that made my car underivable and a not at fault accident. Several phone calls and could still not get ahold... See more

Rated 1 out of 5 stars

Horrible experience. Customer service is absent. They scam you into cheaper rate that they will increase without any notice saying that you signed up for some program. Customer service kinda rude and... See more


1.4

Bad

TrustScore 1.5 out of 5

210 reviews

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1.4

All reviews

(210)

113 reviews in the last 12 months

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Rated 1 out of 5 stars

Horrible customer service!

Horrible customer service!! The only positive experience I had was using the chat online but they can only go so far to help you before you get the rude staff that refuse to listen to you! Benefit of the rude staff found so many cheaper options for my insurance.

4 July 2025
Unprompted review
Rated 1 out of 5 stars

All Sounded great until..

All Sounded great until... they found out for auto... no accidents, claims, fines...
home great evern being a 200 year old home completely redone top to bottom..

add the fact of small hobby farm and liability of "possible" animal escape and farm sale of 30 doz eggs per month...

They simply refused to underwrite...if that is the simple loophole they can find to deny coverage....

What will they do when you actually do need to make a claim?

3 July 2025
Unprompted review
Rated 1 out of 5 stars

Do not go with Belair Direct Insurance

Do not go with this company! We were covered with Johnson Insurance through Servus prior to Belair taking them over. We were previously very pleased with Johnson Incorporated. Today though we had a bad experience with Belair Direct. They took over our policies approximately 3 years ago. Today, we had a transport truck drive past us on the highway and throw a rock at our Mini Cooper and shatter our moonroof. They said they will not cover it as we don’t have windshield coverage. We do have “Comprehensive Coverage” so it should be covered according to our policy and everyone we’ve spoken to. Belair also said that we should’ve chased down the truck and got the license plate number - even though we were covered in glass from the roof exploding. It’s completely ridiculous. The commercials they show on TV of how easy it is to make a claim is a complete LIE! Their marketing is False Advertising! Very Poor Customer Service👎

2 July 2025
Unprompted review
Rated 1 out of 5 stars

horrible company, no loyalty

stay as far away from these clowns you can. i was with them for 7 years. only once did my pŕemuim go down. yes i had a couple of minor speeding tickets. never had any demerit points lost. i drive uber 75k km per year. so in 2024 i was in first 2 accidents ever. feb 2024 a guy slide into me by not stoppjng at a stop sign. their adjuster said it was my fault. i only put the claim in cause i thought it was his fault. other guy had no damage. and mine was less than the deductable. so belair paid nothing. 2nd accident in nov 2024 was my fault but i havnt got that damage fixed yet. just cosmedic. my insurance renews june 17th every year. may 25th i just happen to find an email from may17th that they wont be renewing my iinsurance because 2 accidents in 6 years. then they tried to send me to their sister company. i figured my premium would go up. but to boot me like that with a random email is bs. i was never told anything about 2 accidents in 6 years. least these people could have done is told me last november. so i could find a new company. they still have never put a penny into either of my cars. this company has no loyalty. 1st acident your premuims wont go up they say. but 2nd, they boot ya to the curb

10 June 2025
Unprompted review
Rated 1 out of 5 stars

This company won't see me again.

This company won't see me again.
After years as a customer they demanded full payment or they would cancel my policy.
I switched, and there was a small balance I forgot about. They sent it to collections.
Great business decision !! B-bye!

2 June 2025
Unprompted review
Rated 1 out of 5 stars

Still Receiving Mail for my Deceased Mom After Numerous Calls

I was happy with them for their rates, although they do keep creeping up. I've never had a claim with them thankfully so no experience on that. However where my one star lies is their constant mistake on sending promo mail to my mom who passed away about 3.5yrs ago. I called in to cancel her insurance and then called in over 4 times over the past years to get this sorted out. Every time I'm told it's been sorted only to find get more mail addressed to her. The final time I submitted a case file to the complaint department only to get a measly sorry. Sorry works when it's a mistake once, not over 4 times! This makes me question how well their customer service works in other departments.

27 May 2025
Unprompted review
Rated 1 out of 5 stars

Bad customer service

Bad customer service, slow service, insurance started but no liability slip. After repeated telephonic calls each last for an hour and above, reply our system is down we can not generate any paper, despite insurance processed a week before, but cannot drive due to nonavailability of proof of insurance. Have to Uber to and from work, Belair didnot agree to compensate their own mistake, and repeated one thing system is down

21 May 2025
Unprompted review
Rated 1 out of 5 stars

When you see a car insurance quote…

When you see a car insurance quote online, it often appears cheaper. After you agree and submit your bank account and other information, they may ask you to call them. Once you call, they might tell you a higher amount—sometimes even double the original quote. Be careful!

16 May 2025
Unprompted review
Rated 1 out of 5 stars

Belairdirect

Belairdirect – Extremely Disappointing Claims Experience
Unfortunately, Belairdirect has proven to be one of the worst auto insurance companies I’ve dealt with — if not the worst.

You truly understand the quality of your insurer only when you file a claim, and my experience was nothing short of frustrating. After an accident where I was not at fault, the initial representative clearly stated that I could proceed with repairs and that my claim would be covered.

However, the case was later referred internally, and from that point on, I was left in the dark — emails were ignored, communication stopped, and I was given no updates for over two months.

When they finally responded, I was told the claim had been denied, despite still acknowledging that I was not at fault. The lack of transparency, consistency, and basic customer service was truly shocking.

This experience reflects poorly on their internal processes and how they treat customers when it matters most. I would strongly caution others against choosing Belairdirect based on my experience.

15 March 2025
Unprompted review
Rated 1 out of 5 stars

They charged 2 payments on my cc and blamed ME

Had a horrible experience with Belairdirect renewing my 2025 -2026 coverage. A second payment was charged to my credit card. I went through customer service, complaint to the Privacy Office as customer service said my cc info was not on file. Then HOW did they make a second charge 2 days later. I did NOT do a 2nd payment. They don’t even have a reference or confirmation number for the 2nd charge, which are automatically generated when a client makes a payment as confirmation.

Their answer: Both payments originated and were initiated outside of belairdirect with client methods: the website and mobile application. The website and mobile app are NOT outside Belairdirect!

Privacy Office answer: They recommend for ME to contact Moneris, their 3rd party vendor that processes payments for them, to find out to why THEY charged my credit card.

Unless you are paying cash, watch you back account and credit card closely!

25 March 2025
Unprompted review
Rated 1 out of 5 stars

Chat reps are a joke

Chat reps are a joke. I wanted to add my son to policy. I requested a change in coverages. Asked for a rider to be sent by email for confirmation. Was asked "what is a rider." Asked for material changes in coverage on second vehicle. Was told that coverages would come into effect within 24-48 hours.

A week later, (going through the rigamarole of installing a useless app that I will never use again I find that my son has not been added to the policy, nor have any coverages been amended, nor has a principal change to my vehicle be addressed.

Where can I speak to an actual person who has had at least *some* remedial training without reliance to a script?

8 April 2025
Unprompted review
Rated 1 out of 5 stars

I was on the phone waiting to talk to…

I was on the phone waiting to talk to an agent for over 50 minutes when at 8:02 PM someone answered the phone and told me that they closed at 8:PM and did I want a call back in the morning. I am busy in the morning so I will be cancelling all 3 policies that I currently have with them. Aditionally it took 3.5 minutes to navigate their horrible answering system

7 April 2025
Unprompted review
Rated 1 out of 5 stars

Today I experienced the worse day of my…

Today I experienced the worse day of my life losing my money for nothing and can't defend my self.
After one year good driving experience still my car insurance raised I got quote from other company which was almost half of my insurance I call to cancel my policy with this company they charged my 400 for cancellation fee which had renewed one month ago without notifying me. Its very Very terrible

1 April 2025
Unprompted review
Rated 1 out of 5 stars

Emotional Distress Over Their Mistakes”

Emotional Distress Over Their Mistakes”

I am so hurt and angry right now. belairdirect has caused me emotional stress and financial anxiety and credit damage for something they messed up. I did everything right. I canceled my policy, switched insurance, and kept paying them for my tenant insurance without issue. If they truly believed I still had car insurance with them, why didn’t they take my money like they used to? Why wait two years to drop a surprise bill on me? This is manipulation. It’s gaslighting. And it’s cruel. No company should treat people like this especially not after years of loyal service.
Rune from BELAIRDIRECT INSURANCE!! They are thifes and scammers do not truth them

1 April 2025
Unprompted review
Rated 1 out of 5 stars

Is it possible to give ZERO stars?

I have been trying to reach my claims representative to close out the claim for weeks. No responses via email. No returned phone calls despite speaking to multiple people in the claims department who have sent her messages asking her to call me. Even though the case has been escalated and I should have received a call back within 24 hours, nothing. Horrible customer service. Will be switching providers as soon as I can close this claim.

24 March 2025
Unprompted review
Rated 1 out of 5 stars

Do not go through this company

I pay a ridiculous amount for my insurance with no accidents. Years go by and I get hit head on while I’m parked at red light in a school zone by a punk speeding through the intersection. This happens in December. I fight with this insurance company for two months to get my truck into an auto body shop for repairs. I get continuously ignored. It takes 2-1/2 months to finally get my truck repaired. Then comes time to pick up my vehicle and the insurance company is saying I have to pay a deductible. I have to fight for an hour on the phone getting hung up on and being passed over to three different people to say I will not be paying anything because my policy states I was found at no fault. That means zero deductible. After fighting with these people, I finally get out through to an adjuster who understands and says it will be waived as it should have been.
The original adjuster that I was given, ignored my continuous, emails and phone calls throughout this whole process. I do not recommend ever getting insurance through this company. They have no problem taking your money but when you need them for the very thing that you pay into, they will ignore you to no end.
But I do have to say at least the auto-body shop gave me exceptional service when they were able to when the insurance company actually allowed the process to begin.

27 February 2025
Unprompted review
Rated 1 out of 5 stars

Legal spammers

You get a quote online it’s one amount and then all of a sudden because you didn’t go for it they call you and they give you a better quote. (With half an a hour, questioning over the phone)Then they send you better price PDF quote. you say yes I wanna go for it and then they ask you question again and the price is more. Wow what a load of crap.

27 February 2025
Unprompted review

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