Blue Car Rental Iceland Reviews 

I enjoyed my time but have a minor issue with the booking process. The car itself, a Kia Sportage, was fine. It was a "used" one but other than some exterior scuffs, which were noted on the damage report, it worked very well and was nice. Picking it up and dropping it off was fine. Walking to/from their building to the airport was easy. And unlike a lot of rental car companies, at least in the US, they don't try to nickle and dime you on damage to run up your bill.

My one gripe is we booked a "Used Rav4". It was not a class of car, but that specific car. It had a whole page about the specifics for this car and all it's features. And then we show up and they give us a Kia Sportage, despite Rav4s in the lot, which was fine but it is an objectively worse car (less smooth, worse gas mileage). If I wanted a Sportage, I would have picked that, but I didn't. We specifically got a Rav4 because we are thinking of buying one and wanted to test it. But I'm sure buried on page 100 of the terms they say they can substitute it for a different car within the class. So I felt the booking process was misleading.

This is the second time I have travelled to Iceland for a holiday. Each time I have rented a car from Blue Car Rental. I would highly recommend Blue Car rental with their high professionalism, quality cars and efficiency. However there are two items that I want to mention that did not make my recent rental trouble free: 1. I did the recommended full insurance coverage and did the pre online check in. However when I went to pick up my car rental keys the combination given to me 24 hours prior would not open the box. A Blue Car staff member also tried and was unsuccessful. The assistant manager then came with another customer with the same problem and opened both boxes. 2. Also, there may have been an introductory email about driving in Iceland. But perhaps the issue with parking tickets could be item # 1. After picking up the car, I went over to the airport to pick up my wife and our luggage. Then we were programming the GPS. All of this put us 45 seconds over the 5 minute time limit and we received a citation from the parking authority. Then the second time was at the Geothermal Viewpoint. We did NOT see any signs or a machine where we were supposed to pay for parking. The web site said it was a free attraction. The parking authority worked with me to avoid late fees, but I still paid fines with both incidents.

It was easy to pick up and drop off the car. Lots of upfront communication, no surprises.

Everything went just fine.
Clear instructions for pick up and drop off
clean car…
Fast help/sollution with flat tire
Would rent a car with Blue again next time

Everything unfolded as promised from pick up to drop off

Easy check in and out

The whole process of getting the keys and retrieving the car all the way to the return process was easy and straight forward. The car was in good condition and we were able to take it all the way around Iceland with no problems.

Everything was exactly as agreed. No hidden surprises and no plot twists. Picking up and returning the car was incredibly easy. The car was practically new and still had that wonderful new car smell.

A special mention for the baby seat. Unlike some rental seats that look like they have survived several Viking expeditions, this one was clean, safe and genuinely high quality.

We also received a token that saved us money at the fuel station. A small detail, but a very welcome one in Iceland!

Smooth, reliable and perfect for families from start to finish. Blue Car Rental made renting a car the easiest part of our Iceland adventure. Would happily book again!

Great company!! Great car, as per request. Automatic SUV; worked well on dirt roads, many in Iceland. No additional charges were applied!!

I had a couple small issues — the key was stuck in the lock box and needed a staffer to get it out, and the "low tire pressure" warning was erroneously showing, but other than that everything was smooth.

I do wish the car lot itself was improved, though. The gravel made it really hard to bring luggage to the car, and the cars were parked so close together we couldn't open the trunk or right side doors without pulling the car out and blocking other people.

We rented a Toyota RAV4 for 10 days. The check in was quick and easy, as was the drop off and check out. The car was in perfect condition and ran excellent. Overall an excellent experience. We will use Blue Car again when we return. Thanks Blue Car!

Checked in online, but the key box didn't have my key and had and error and it took 50 min to get the car and the employees acted like I was an inconvenience to them. We paid for insurance and as such, were given a very beat up and damaged car. The car also was not fuel efficient in any way, burned 1/8th of a tank going to and from the airport

We had a really good experience with the car hire, super easy to book, collect and drop off. Would definitely recommend blue car rental to anyone visiting Iceland.

Booking was very easy and all of the communications leading up to the trip were clear and helpful. Pickup was very easy after having checked in prior to travelling and drop off was equally easy. Zero hassle and had a great car for our trip!

Friendly and helpful staff. Everytime great support with quick solutions. If you‘re facing no issues, then every rental company is fine, but when you’re in trouble on a Sunday afternoon… That is where Blue makes the difference. Highly recommended!

Blue Rental proved to be an excellent choice: the staff was courteous, fast, and very attentive to the customer. Our Dacia Duster 4x4 was practically a brand-new car, very comfortable and safe, complete with all optional features just in case.
It was a great experience, and I will definitely choose Blue Rental next time.

Very easy process. Loved the Wrangler we rented and then swapped it for a Dacia Duster in Reykjavik. I must say, the Reykjavik office was nice. I liked how conveniently located it was. Never had a problem with Blue Car.

Quick booking that was easy to understand. The Pick up was fast and contactless. The car was clean and ready to go. We hat a great time experiencing Iceland. The Drop off of the car was also very quick and easy.

We’ve rented cars in Iceland twice and Blue Car Rental was by far the easiest and most convenient. The cars are located a short walk from the terminal, the check in process is all online, so no waiting! Just grab keys from the lock box and you’re all set. Drop off was also quick, efficient and easy. Blue Car Rental is my recommendation for anyone traveling to Iceland and planning to rent a car.

The rental car was perfect; it was a pleasure to drive. There was just one thing I found lacking: I wasn't informed that the plug-in car didn't come with a charging cable, so we couldn't charge it anywhere—even though our accommodation offered the possibility to do so. The fast, flexible service is a huge plus. This was our second time renting from you.