Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car rental company

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4k reviews

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4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Efficient Blue Car Rental

It was very easy to rent from Blue Car Rentals. The booking process was easy, and they were the best value. For all renters in Iceland, they charge for all parking at all park sites and waterfalls. Blue Car Rental should stress that you must pay online at all the sites; otherwise, they will send you the bill later with a significant service fee. We did most of them, but we couldn't find the site to pay for parking at two places and got charged online; Blue will charge your credit card plus the service fee. Also, do not park on any sites that are not marked for parking; they will ticket you and send you a ticket later; ours was $52.00. In general, their parking ticketing is very efficient in Iceland with camaras that track you coming in and out.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Efficient and money-worthy

We used this car rental service during our recent 15 day trip in Iceland. Very handy and easy to pick up the car and drop in the car. Our booking came with a full insurance coverage, that made things even simpler. The rental company has a huge fleet. As we planned to drive the mount roads (F-roads), we booked a 4x4 drive vehicle.

29 July 2026
Unprompted review
Rated 5 out of 5 stars

At pick up I found the keys in the box…

At pick up I found the keys in the box that opened with the code I received at online registration, the car was ready and I obtained quick help to connect my phone to the car. In less than 20 minutes I was able to leave. The travel was uneventful and when on August 6th I arrived back at Keflavik, drop off of the keys was straightforward with a gentle employee who asked me if everything was OK. If I will need again to rent a car in Iceland I will surely return to Blue Car rental.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Experience was great

Experience was great. Pick up and drop off was super easy. The car ran great. The wi-fi service wasn’t working for me and I had no issues getting a refund for that add on. Overall great experience.

15 July 2026
Unprompted review
Rated 4 out of 5 stars

Rented a Renault Trafique for 6 people

Rented a Renault Trafique for 6 people. It was clean and ran well. Smaller issues, but still issues were: The wifi rental was not in vehicle and had to go inside and wait in line to get it. Also, reserved early, though cheaper rental available 2 weeks before trip and had to cancel and rebook instead of Blue just updating the price.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Blue Car Rental was such an easy…

Blue Car Rental was such an easy process. from booking to picking up the car at the airport, and return. Our experience in Iceland was wonderful knowing we had the right coverage incase anything were to happen. Defiantly will rent from Blue again.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

The entire process was easy and fast

The entire process was easy and fast! Self check out was perfect, and check in went smoothly. We enjoyed our trip without worrying about the right insurance coverage and took advantage of the WiFi hotspot!

28 July 2026
Unprompted review
Rated 5 out of 5 stars

Efficient, friendly and effective

Pick up/drop off was quick and efficient, and located in a great location just by the airport terminal. The car was clean and good quality, we had no issues throughout our trip. Staff were friendly and helpful. The company being local gives peace of mind regarding Iceland's unique driving conditions. Booking was easy and quick, and a good price given the high quality of the service. Worth paying for, even though it is not quite the cheapest option on the market.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

It was wonderful

It was wonderful! So easy to just pick up contactless and vehicle was ready and waiting! Was immediately sent the inspection report to verify everything was good and what was already on vehicle to avoid any future issues. Easy drop off again contactless!
Second time using
Highly recommend

17 July 2026
Unprompted review
Rated 4 out of 5 stars

Dacia duster 4x4 used model

Although we didn’t opt for early check-in, the check-in process was very quick and the staff were very friendly and clear in answering all our questions. The car was roadworthy, although it had various scratches and dents and had clocked up nearly 200,000 kilometres. The return process was also very quick and, given the comprehensive insurance cover and the car’s previous condition, it wasn’t even inspected.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

Clarity and professional

I appreciated the coherence and clarity of Blue rental car. His site web s rich in all kind of informations , rules, risks covered and uncovered. I choosed the complete insurance and I travelled so calm and relaxed.
The self check-in is easy, but close to the key box there is the Blue rental car Office and the staff was professional and polite. All went good!

27 June 2026
Unprompted review
Rated 5 out of 5 stars

We rented a Dacia Bigster 4WD

We rented a Dacia Bigster 4WD. It was in great shape and was a comfortable home during the days while we explored the West coast of Iceland. It got good fuel economy and was a quiet ride. The pick up and drop off experience was super easy, staff were efficient and friendly. I would rent again from Blue.

6 August 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience

We could pick up and drop off the car fastly, it was a smooth process. The workers were very nice and helpful. The car was very good. The booking process was easy to do.

23 July 2026
Unprompted review

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