Blue Nile Reviews 1,503

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewellery shop

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

I would never buy anything from them

I would never buy anything from this company! I bought my wife a tennis bracelet for her birthday. It was too large so we took it back to have it resized. They said we could not have it resized until after 60 days because we purchased a care plan. After the 60 days, it would take a minimum of six weeks to have it shortened. We took it back home to think it over and eventually brought it back to the store for a refund since we were well inside our 30 day refund period. Now they’re telling me it could take five weeks for them to issue a refund as it needs to be sent to New York and verified. They actually sent it off but then sent me an email with a UPS label to send it. I don’t think the left hand knows what the right hand is doing. They even acknowledged with a email that they have received it but told me it would be 4 to 5 additional weeks until they can issue a refund.Their customer service is the worst. Even the lady who helped us in the store said that she does not agree with how they operate. It amazes me that they even have customers. I will never ever ever walk into another blue Nile store. Buyer beware. If you ever need something done to your jewelry, it’s going to take months. No wonder they never have anybody in the store when I’ve ever walked by. It’s because of the poor customer service.

23 March 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback. We apologize for any disappointment with the policies for resizing under our extended warranty. We see that your order was processed for return swiftly and your funds are on the way. We hope to have the chance to work with you again in the future.

Rated 5 out of 5 stars

Smooth shopping experience

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us understand the timeline for delivery.

14 February 2026
Unprompted review
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Reply from Blue Nile

Thank you very much for your kind feedback! We are delighted to hear you had a great experience with Megan!

Rated 5 out of 5 stars

Great service

Great service, greater product

6 March 2026
Unprompted review
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Reply from Blue Nile

Congratulations David! We are so happy to hear your experience has been wonderful.

Rated 1 out of 5 stars

They accepted my ring for a repair and cut it in half

They accepted my ring for a repair, literally cut it in half, and then sent it back and said they couldn't repair it since they don't carry that model anymore. This also took 4 months for them to do (was supposed to be 6 weeks). An absolute shit show. Do not waste your time or money.

Response to Blue Nile's comment: to be clear, when I brought you my ring, it was in one piece. If your answer was "we can't fix it" and you returned it, that would have been fine. My issue is that you CUT IT IN TWO PIECES and then offered to sell me a new one.

26 March 2026
Unprompted review
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Reply from Blue Nile

Hi Megan, thank you for sharing your feedback and we sincerely apologize for any disappointment during your experience. Your ring was unfortunately in un-wearable condition and could not have been safely repaired. Our customer care team would be happy to assist you with a new design and we welcome the opportunity to discuss this with you further.

Rated 5 out of 5 stars

Beautiful ring

Beautiful ring, great value, fast shipping.

1 March 2026
Unprompted review
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Reply from Blue Nile

Hi Patrick! We are so glad to hear you love your ring, thank you!

Rated 5 out of 5 stars

Picking the right ring was a charm!

Over the course of several months I viewed a number of diamonds, both natural and lab grown, as well as a number of platinum settings. The interactive and compare features let me view tens of different diamonds of all shapes and sizes in different settings that really gave me the guidance and virtual assistance I needed to select and acquire the perfect very excellent diamond ring for my doll. She is as happy and delighted as I hoped she'd be. Thanks, Bile Nile!

16 February 2026
Unprompted review
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Reply from Blue Nile

Hi Terrance! We love hearing how easy and fun your design experience was!

Rated 5 out of 5 stars

Superior Customer Service

The tennis bracelet I ordered had a small defect so I wanted to return it. Blue Nile made the process simple and efficient. The customer service reps were extremely courteous and professional.

3 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much John, we are happy to hear your experience was great and we hope to have the pleasure of assisting you again soon!

Rated 1 out of 5 stars

Worst experience ever

1. First ordered a ring sizing kit (never received it) ordered another after 3 weeks also never received it.
2. Ordered a ring without the ring sizing kit and asked support for help and gave them exact dimensions of a similar Cartier ring my fiancee wears. The blue nile one was too big size so will need to resize it…
3. Shipping with ups was terrible paid for customs and they didn’t want to release the ring, no help whatsoever from blue nile and ups support sucks aswell.

For a 8k ring i would excpect a better experience, if online shops with products for 50€ can offer amazing experience how can a company doing billions not.

10 March 2026
Unprompted review
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Reply from Blue Nile

Hi Primoz, thank you for sharing your feedback. This is not the experience we wished for you to have, and we sincerely apologize for any frustration. Our customer care team would love to assist you to ensure your fiancee's ring fits perfectly. A member of our team will be reaching out to offer further assistance soon.

Rated 5 out of 5 stars

Michelle Jiang Is exceptional and made…

Michelle Jiang Is exceptional and made our experience so memorable and rewarding choosing an engagement ring. We will be back for the wedding bands.

4 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Rose! We cannot wait to assist you with the perfect wedding bands!

Rated 5 out of 5 stars

Blue Niles management is great

Blue Niles management is great. System is follow through thoroughly. Everything is delivered as expected, as they promised. The quality meets my expectation and satisfaction! Everything is going through smoothly and Has no hazzles or trouble.
Thanks!

11 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Peggy! We are delighted to know your experience with our team has been amazing!

Rated 4 out of 5 stars

Diamond earrings

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offer from Blue Nile on my American Express Platinum card. In spite of meeting all requirements (as per AmEx agent), I have not received the credit from Blue Nile in the 5 weeks since placing the order.

On March 26 Blue Nile replied to my review and stated that someone from Customer Service would contact me regarding my issue. No contact has been made as of today.
Update: April 8, still no contact by Customer Service, I I finally received the value of the Blue Nile offer through my AmEx Platinum card. Better late than never.

4 March 2026
Unprompted review
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Reply from Blue Nile

Hi Haris! Thank you for your patience while we ensured your earrings looked amazing! We are so glad you love them, and our customer care team will follow up with you to offer further assistance.

Rated 1 out of 5 stars

I’m really disappointed with Blue Nile

I’m really disappointed with Blue Nile. My wife and I bought our wedding rings about a year ago, and I chose a tungsten band that was supposed to be very durable. We also paid for a 3 year extended care plan and have the receipt.
When my ring chipped, I went in expecting help. Instead, I was told the warranty had been canceled and refunded because of some internal IT issue.
Customer service was no help at all. The manager didn’t try to fix anything or take responsibility. It’s frustrating because the ring was only $250, and they still refused to repair or replace it.
I trusted them with something meaningful, and we won’t be shopping with them again.

27 March 2026
Unprompted review
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Reply from Blue Nile

Hi Tristan, thank you for sharing your feedback and we apologize for any disappointment during your recent experiences. We see that a member of management has reached out to personally assist you.

Rated 1 out of 5 stars

Awful company and horrible experience!!

I purchased an engagement ring that cost over $10,000 from Blue Nile and it was one of the worst mistakes of my life. To explain the 2.5 month ordeal would take too long, so I'll summarize the best I can. The craftsmanship of the engagement ring I purchased was pathetic. The ring had to be returned 2 times to correct the issue, and as I type this I still don't know if the repair is being done properly and it will need to be sent back a third time! The customer service has been mediocre at best. And if all that isn't horrible enough, I could not propose on the date I wanted to and the trip I planned for the proposal was ruined. I will never purchase another thing from this awful business and will make a point to share my opinion with anyone who will listen. And finally, if you don't learn from my mistake and purchase something from Blue Nile, I wish you the best of luck, as you'll need it.

AND regarding your reply, I did not "work with you" regarding the repair, I was forced to put up with your incompetence. Because...... if I didn't, I'd be stuck giving my girlfriend a defective (for lack of a better word) looking engagement ring. In addition, you did not make "improvements" to the ring. You "fixed" your mistake.......and it took three (yes 3) tries to get it correct. You people are a nightmare!! And good attempt at putting a spin on my complaint, so to make you look less guilty of being a bunch of screw-ups. Oh, and regarding your statement "If there is anything further, we can do to assist you, please let us know", there is.........You can reimburse me financially for the planned trip that you ruined, where I planned on proposing to my girlfriend. Which I could not do, as the ring had to be returned to you for repair and was not finished before we left! I think we're done talking at this point. Take care!

20 March 2026
Unprompted review
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Reply from Blue Nile

Hi Paul, thank you for taking the time to share your feedback. We regret that this has been your experience and we appreciate you working with our team to make improvements to your ring. If there is anything further we can do to assist you, please let us know.

Rated 4 out of 5 stars

Nice ring

Nice ring, exactly as pictured and described by others.

2 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Andi! We are so glad to hear you love your ring!

Rated 2 out of 5 stars

I bought 2 cross necklaces and the…

I bought 2 cross necklaces and the chain broke on both within 2 weeks.

16 March 2026
Unprompted review
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Reply from Blue Nile

Hi Patricia, thank you for choosing Blue Nile! We are sorry to hear this happened with your new necklaces and our customer care team would be happy to assist you further.

Rated 5 out of 5 stars

Great experience

Great experience. Good prices with quality products

27 February 2026
Unprompted review
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Reply from Blue Nile

Thank you Andreas! We are so happy to hear you are loving your jewelry!

Rated 5 out of 5 stars

Easy and Accurate Process!

Simple, easy, and succinct. Ordered the free(!!!) plastic sizers, got them in a few weeks. Figured out my fiancee and I's ring sizes, ordered those sizes, they fit like a dream.

9 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations Ken and thank you for choosing Blue Nile!

Rated 5 out of 5 stars

Amazing experience

I had an amazing experience working with Mark K.
Mark was very knowledgeable, took his time to explain the difference with the various styles of wedding bands my fiancé and I were looking to purchase. Mark was very thorough. In so much, I knew my ring size and his words to me were “ Let me just check again to make sure of the accuracy”. That small attention to detail wad important to me. Mark thank you for being helpful and kind.

15 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Tommie! We are thrilled to hear your experience with Mark was an amazing one. Congratulations!

Rated 5 out of 5 stars

The salesperson was excellent

The salesperson was excellent. She took alot of time to answer questions and was patient as well.

14 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Bryan, we are thrilled to hear your experience has been amazing!

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