Blue Nile Reviews 1,512

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 456 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of the products, often noting that items look exactly as pictured online and exceed expectations. Many people highlight the exceptional staff, describing them as knowledgeable, patient, and incredibly helpful throughout the selection and purchasing process. However, some customers were dissatisfied with aspects of customer service and delivery. Some reviewers reported issues with delivery dates being delayed or products arriving later than estimated. Additionally, a few people experienced unhelpful or rude customer service interactions, and some felt that product quality or design did not meet their expectations, citing issues like poor design or items arriving with defects.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the beautiful jewelry, great... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the exceptional quality of products,... See more

Customer service

Customers consistently note ambiguous experiences with customer service. While some reviewers praise certain... See more

Staff

Users describe positive interactions with staff. Many customers praise the helpfulness, professionalism, and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many praising fast shipping, early arrivals, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied

Rated 5 out of 5 stars

Everything from Delivery to Customer service to Quality. To be specific, Aimee herself is an absolute gem, who walked me through the entire process from April 20th through May 8th after I had made an... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewellery shop

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

The person helping my wife listened to…

The person helping my wife listened to what she wanted and quickly showed her the options that matched her objectives. As a result she got exactly what she wanted and is very happy.

12 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you James, we could not be happier to know how pleased you and your wife are with her new jewelry and the experience!

Rated 5 out of 5 stars

Stunning Ring

Stunning Ring! Absolutely beautiful! Very pleased with purchase!

8 February 2026
Unprompted review
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Reply from Blue Nile

Congratulations Melissa, we are thrilled to hear you love your new ring!

Rated 5 out of 5 stars

It was an excellent experience

It was an excellent experience. I recommend Blue Nile highly. The ring I purchased as a gift to myself is absolutely gorgeous. The delivery was perfect. And everything comes with an appraisal.

10 February 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Beatrice! We are thrilled to know how special your ring and experience have been, we always love a self-gift!

Rated 5 out of 5 stars

Good quality and service

I had to return the first pair I bought (my wife didn’t like the shape I picked out) and customer service was very helpful. My wife loved the earrings the second time around.

13 February 2026
Unprompted review
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Reply from Blue Nile

Thank you Philip, we are so glad to hear you found the perfect earrings for your wife!

Rated 2 out of 5 stars

decided on ring return

decided on ring return, ( February 6 ) looked but never left the store. It has now been over 4 weeks and no refund or even corespondence other than my two calls .
Hard feel good about everything much less recommend
to anyone else.
Sales people were awesome

6 February 2026
Unprompted review
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Reply from Blue Nile

Hi Nels, thank you for your feedback and we sincerely apologize for the delay. We would love to look into the status of your return, please contact our customer care team for further assistance.

Rated 3 out of 5 stars

The color of the sapphires for the…

The color of the sapphires for the earrings is so dark it looks like onyx.

14 February 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback David. We want you to love your new purchase! If you have any further questions or wish to explore other options within your return window, please feel free to contact our customer care team.

Rated 5 out of 5 stars

Excellent selections

Excellent selections, pricing & customer service . Keep up the great work !!

16 February 2026
Unprompted review
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Reply from Blue Nile

Thank you Kevin! We value your feedback and look forward to the next time we work together!

Rated 2 out of 5 stars

Order ring was to large so sent back…

Order ring was to large so sent back for exchange still waiting on the new one! Wish it didn’t take a long for the exchange process!

12 February 2026
Unprompted review
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Reply from Blue Nile

Hi Lauren, thank you for reaching out about your exchange and we greatly appreciate your patience. We apologize for the wait while we process your request and look forward to updating you with additional details very soon! Please keep an eye your email for further updates, though our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

Simply Beautiful!

Swift delivery and exceptional quality!

10 February 2026
Unprompted review
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Reply from Blue Nile

Thank you Vann! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

Very poor quality and customer service…

Very poor quality and customer service is nonexistent. My husband purchased diamond hoops for me, but one earring kept falling off due to a poor latching mechanism. I sent them back to be repaired or replaced 2 months ago. I checked with the storefront where the manager said it would only be a few weeks as the company would more than likely just send me a new pair. After several weeks, I questioned the store manager 4 more times, and he said it was out of their hands now. I called customer service and was assured I would receive a call within the day. NOTHING! - I called yet again and received no callback. I needed my earrings for a special occasion, and now I have nothing except the "we are processing your order" email from 2 weeks ago. Do not purchase anyting from Blue Nile as the jewelery may be nice BUT the Customer Service is NOT

4 January 2026
Unprompted review
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Reply from Blue Nile

Hi Karen, thank you for your feedback and we sincerely apologize for any frustration. We value that your earrings are serviced with care and we look forward to updating you very soon.

Rated 5 out of 5 stars

Always discrete shipping and the…

Always discrete shipping and the products are always beautiful and look like what is pictured on the website. Blue Nile jewelry doesn’t look cheap and it is a great value for the price. I always know I’m going to nail a gift when I choose blue Nile.

3 February 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Julia, we are beyond happy to know how amazing your experiences have been!

Rated 5 out of 5 stars

I found the perfect Valentine's Day…

I found the perfect Valentine's Day gift for my wife. The shopping experience was seamless and the gift arrived on time and in fine condition.

3 February 2026
Unprompted review
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Reply from Blue Nile

Thank you Stuart! We are thrilled to hear this Valentine's was extra special!

Rated 1 out of 5 stars

No Engraving as Requested

I order with engrave request and it did not come with engraving, due to wedding time I had to use the ring. Not a pleasant experience. Not satisfied.

9 February 2026
Unprompted review
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Reply from Blue Nile

Hi David, thank you for choosing Blue Nile for your wedding bands. We sincerely apologize that your engraving was not included, and we would love to work with you to add your special message at any time.

Rated 3 out of 5 stars

Currently I am waiting for my refund on…

Currently I am waiting for my refund on the white gold men’s ring that did not fit.
I will respond once that is completed. Lloyd Rittiner

26 February 2026
Unprompted review
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Reply from Blue Nile

Hi Lloyd, thank you for choosing Blue Nile! Your refund will be processed very soon and we greatly appreciate your patience. We hope to have the chance to assist you with another ring that is the perfect fit soon!

Rated 1 out of 5 stars

Costly and inefficient

I spent an inodinate amount od lf time ordering the ring, I kept telling her that the sapphire was too dark but I was willing to buy the actual ring I tried on because it has a greenish blue color which was unusual. The ring took an additional week to arrive. I called customer service the week before it was delivered and begged that the lightest blue be selected. Instead, the sapphire was so dark it reminded me of obsidian. I was told it would take 4 weeks to be reimbursed! It took the store two days ti send it back! Ms. Thule Huff

21 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Thule, thank you for your feedback. We apologize for any disappointment upon receiving the ring. Your return will be processed soon and once your refund is on the way you will receive a confirmation email. While we are unable to request special color modifications for our preset jewelry, we would love to assist you with designing your dream ring for a loose sapphire from our collection. We hope to have the pleasure of assisting you again soon!

Rated 2 out of 5 stars

I Purchased a 5c tennis necklace and it…

I Purchased a 5c tennis necklace and it arrived with a kink in the chain, also wasn’t happy with the look and size of the diamonds. I returned it and purchased the 10c tennis necklace, which is amazing, but I’m still waiting on a refund from the original 5c necklace. I’ve been waiting now for over 3weeks without a refund. This process is taking way too long and isn’t acceptable.

5 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Shawn for choosing Blue Nile! We appreciate your patience while your return is processed. Our customer care team would love to see how we can move this along for you, please do not hesitate to reach out to us with your order details soon!

Rated 1 out of 5 stars

AVOID- $1,400 gone with no resolution

I purchased a $1,400 engagement ring with a protection plan and it required resizing after proposing. I shipped it to Blue Nile and received no updates after several months. Time and time again, I reached out to their support chat and was told to wait and that someone would reach out to me. It was implied that they had it, and it was in early production. Only after 4 or 5 months of this was I told that the ring was never recieved, and the support and security teams told me to kick rocks, refusing any kind of assistance. This company truly scammed me and lied to me, and now I am down $1,400 and unable to afford a replacement. I saved for months for this ring.

24 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear of your experience. An investigation determined the next steps in your case were very limited as the return label was not used through the carrier. Our customer care team will be able to assist with any further questions you may have.

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