The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more
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As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.
United States
Replied to 96% of negative reviews
Typically replies within 1 week
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I bought a bracelet for my daughter in law for her master's degree. It was a beautiful gift, and I can't wait to give it to her.

Reply from Blue Nile
The ring is absolutely gorgeous and the quality is magnificent. We also weren’t expecting the packaging. It came in a very sturdy and attractive display box. E will be purchasing from blue Nike in the future for sure. You’ve find a repeat customer.

Reply from Blue Nile
Michael helped us out and he was great. He was helpful every step of the way and as attentive as a person can be. I have nothing but good things to say about my experience.

Reply from Blue Nile
I ordered design your own 4 prong diamond earrings for a store pickup. The order arrived in store late and when went to finally pickup, the backs were not secure. This should have never passed a quality check.
I was told it is best to put in a repair order and now over 3 weeks later I still have no eta in when I will finally receive my order. The quality did not meet my expectations at all.
Called customer service, spoke to a customer rep with a luck lister attitude and was disconnected with zero call back.

Reply from Blue Nile
I liked the selection and all the choices and discounts on the jewelry the downside was the sales lady was very rude I came in wearing casual clothes jeans and a t-shirt and she assumed what my budget was without any prior discussion about budget and was automatically pointing me to buy cheaper options than what I originally wanted

Reply from Blue Nile
I submitted a repair December 7 and it’s not supposed to be done until April 9….that’s four months. That is an excessive wait time for a jewelry repair.

Reply from Blue Nile
Recently ordered my wedding rings from Blue Nile and have had a very pleasant experience. I realised I forgot to add a $50 discount code when checking out, and instead of making a fuss, they just sent the money directly to my bank. Great company with great customer service they really do care.

Reply from Blue Nile
Krista P. was very very helpful. Her response time was super quick, her emails were very informative and professional. She laid out all my options for my ring. She even took the time to find an order I had placed in 2012 to compare sizes! I could t be happier! (We had a handful of emails so I picked a random date below).

Reply from Blue Nile
After spending thousands of dollars on a ring, we recently had to send back for a resizing and they did not send the ring back with the bigger box. Now, customer service is saying they will charge me for a new one. We followed instructions and would’ve never sent it if we knew that they would not send it back! This is not the kind of customer service I expect after spending thousands of dollars on a ring. I will no longer recommend to anyone!

Reply from Blue Nile
We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring and size! She was very knowledgeable. I surprised my fiancé there with another ring, which I called and set up the surprise with Chris. He was also great at making the surprise special. Thank you!

Reply from Blue Nile
I have made a number of purchases over the years and every one of them has been professional, helpful and
‘classy!’ The presentation always impresses me, and of course the quality of your pieces is top shelf. I hope Blue Nile is around thru the end of time!

Reply from Blue Nile
I ordered my other half an eternity ring, and usual, I ordered the wrong size...twice. They have been very good in the exchange process and keep me up to date when I ask for the status.
I've ordered several pieces and they never disappoint.

Reply from Blue Nile
The selection of items and the quality of the two rings that I purchased was exceptional. I loved the fast shipping and the secure way the rings were packaged.

Reply from Blue Nile
They are “partnered” with one of the shadiest loan companies you will ever have to deal with, which is basically in itself a fraud company, making Blue Nile an accomplice to that.
They have the same “problem” that caused student loan defaults like crazy, ACH payments “accidentally failing” and an excessively corrupt and useless beaurocratic structure that both racks up late fees and hurts your credit and makes it difficult to pay even if you have the money and want to do so.
And of course they fight you like hell and lawyers don’t usually want to touch it either because it has even gone to Congress as an issue and they won’t even touch it.
Avoid buying from this company, it is like the plague.

Reply from Blue Nile
Jessica worked diligently to find exactly what I was looking for, was patient in giving me time to decide.
She is very helpful, informative and enjoyable to work with.

Reply from Blue Nile
30/1/2026 buyer updates: Order Number: 1006859726
· Item Purchased: Earrings
· Issue: Received an empty box; item was missing
· Date of Incident: order date 10/2/2026; shipment received date 16/1/2026 (empty packing box)
It has now been two full weeks since I reported this incident on 16 January, without any concrete update or resolution.
This is a clear case of non-delivery of purchased goods. As the seller, your responsibility was to ensure the complete and correct delivery of the item to me, which was not fulfilled.
Please process this refund within the next 5 business days and send me a confirmation email once it is completed. If I do not receive confirmation of the refund by 7 February 2024, I will have no choice but to escalate this matter by filing a formal dispute with my credit card issuer, providing them with all records of our communication and the evidence of the empty package.
I expect your prompt action to rectify this situation.
————————————————————
29/1/2026 ———-Dear Blue Nile Customer Service Team,
I am writing to follow up on an issue with my recent order. Two weeks ago, I purchased a pair of earrings through Blue Nile online shop. When the package arrived at my address, I discovered that the box was empty—the earrings were missing.
I immediately reached out via CS WhatsApp’s to report the issue, but I have not yet received a response or any update regarding a replacement shipment. Given that two weeks have passed, I am becoming increasingly concerned and would appreciate your assistance in resolving this matter promptly.
For your reference, here are the order details:
· Order Number: 1006859726
· Item Purchased: Earrings
· Issue: Received an empty box; item was missing
· Date of Incident: Approximately two weeks ago
I kindly request that you look into this and arrange for a replacement shipment as soon as possible. If needed, I am happy to provide photos of the empty box or any additional information to support my claim.
Thank you for your attention to this matter. I look forward to your prompt response.

Reply from Blue Nile
Jeremy was amazing. He helped me from start to finish, explaining everything and answering all of my questions. He was very patient, knowledgeable, and friendly. I would definitely go to Blue Nile at The Domain just for his signature touch of service.

Reply from Blue Nile
Experience with delivery of anniversary ring was terrible, as evidenced by the following series of events:
16/11/25 ~ I place a purchase order online for an anniversary ring as a present to my wife for 10-year anniversary
22/12/25 ~ The ring arrives to my country's customs and local UPS team informs me that customs clearance is required and that the standard invoice is missing from the package received
22/12/25 ~ I raise the issue to Blue Nile and for guidance and immediate action
23/12/25 ~ I inform Blue Nile about the contact details of the local UPS team and ask Blue Nile to get to direct contact with the local Team to resolve any issue with the commercial invoice
30/12/25 ~ 7 days after my request.......Blue Nile sent the right commercial invoice to the UK UPS teams but this never reached the local UPS team on time for customs clearance.
05/01/2026 ~ Blue Nile customer care re-assures me that the communication with UPS is still active and ongoing, and that they are still trying to resolve the issue with the missing correct commercial invoice.
06/01/26 ~ Blue Nile sends the commercial invoice directly to me - after multiple enquiries from my side - via email and I forward this right away to local UPS team for clearance asap.
However, on the same day 06/01/26, local UPS informs me that on 02/01/26 the return of the ring back to the US was initiated by Blue Nile, without me being aware, without any notification and without clarifying who ordered the return of the ring back to the US.
07/01/26 ~ I inform Blue Nile about the return of the ring back to the US without any order cancellation and Blue Nile evidently seems not to have a clue (see communication on 05/01/2026, when Blue Nile reassured me that the issue was under resolution with UK UPS team, while, the ring was already on its way back to the US).
12/01/26 ~ The ring is finally returned to Blue Nile in the US and hence, I have to bear the same process of shipping the ring back to my country, adding another 2 weeks of delay until I receive the ring and put it on my wife's hand.
Worth paying attention to:
~ I have a 20-page long correspondence slip with Blue Nile - customer care through which I tried to facilitate the info exchange and hence, speed-up the timely receipt of the ring, but to no avail.
~ In my follow-up emails to Blue Nile asking for clarity on what happened, I never got a clear, thorough, and outright answer regarding the reason and accountability of the customer service failure.

Reply from Blue Nile
My ring was even more beautiful in person! It arrived exactly when they said it would.

Reply from Blue Nile
Price was fantastic for the ring. Fiancee loved it, as well as her friends. Could not be happier!

Reply from Blue Nile
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