Boux Avenue Limited Reviews 

10,357
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Evaluating 1,186 reviews, most reviewers were somewhat happy with their experience overall. Customers consistently praise the quality of the products, finding items like pajamas and lingerie to be comfortable, well-fitting, and durable. Many also appreciate the fast and efficient delivery service, with orders often arriving on time or even earlier than expected. The ease of the ordering process and the overall shopping experience are frequently highlighted as positive aspects. However, some people were dissatisfied with issues related to their orders, such as receiving incorrect items or finding sizing inconsistent with previous purchases or online descriptions. A few other people also felt that customer service was unhelpful when problems arose, particularly concerning exchanges, refunds, or promotional offers. There were also occasional concerns about product packaging and the quality of some items not meeting expectations.

What people talk about most

Product

Clients share positive opinions on product quality, with many reviewers praising the material, fit, and... See more

Quality

Customers generally report high satisfaction with product quality, frequently describing items as excellent,... See more

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Order

Reviewers mention ambiguous feedback about order experiences, with some finding the ordering process easy to... See more

Customer service

Users describe ambiguous interactions with customer service, with many praising the amazing, excellent, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Items bought absolutely stunning!!! Packaging terrible ! I paid extra for gift wrapping!definitely not worth the extra money spent. I placed a large order three sets of underwear bought! and they a... See more

Rated 4 out of 5 stars

The product were of good quality and the ordering, delivery and return has been problem free and easy. However we followed the measuring method and ordered accordingly but the bras were too small in b... See more

Rated 4 out of 5 stars

Easy to make order, staff were efficient when i went in store to collect parcel. Items great quality and fit true to size. Pjamers very comfuntable and feel luxorious

Rated 3 out of 5 stars

First order with Boux Avenue. Ordered black (dark) version of a bra and the white one was received instead. I checked my order and it definitely stated 'dark' and pic was the black one. Customer servi... See more

Company replied


Company details

  1. Underwear shop
  2. Activewear shop
  3. Lingerie shop
  4. Plus Size Clothing Shop
  5. Swimwear shop
  6. Ladies' clothes shop

Written by the company

Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.


Contact info

3.7

Average

TrustScore 3.5 out of 5

10k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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3.7

All reviews

(10,357)

1,134 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Carmine set in pink

I bought the glamorous Carmine set in pink, the basque, the thong and the pink hold ups, the set looked absolutely perfect on my OH and she was delighted with the fit, the detail and the feel of the set and metioned that it is now her favourite lingerie. Ordering and delivery were fast and efficient

13 June 2026
Unprompted review
Rated 4 out of 5 stars

Items bought absolutely stunning!!!

Items bought absolutely stunning!!!
Packaging terrible ! I paid extra for gift wrapping!definitely not worth the extra money spent.
I placed a large order three sets of underwear bought! and they all came in same flimsy box with 3 white rose petals!!
I was expecting individual bags with rose petals in as these were actual gifts!!! Very disappointed with gift wrapping!!

6 June 2026
Unprompted review
Rated 5 out of 5 stars

Reliable quality.

The site is easy to use with good pictures and full descriptions. Always found their bras excellent for shape, comfort & wash well. Quick delivery & no problem to return in the unlikely event something doesn’t suit.

11 June 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

Everything about my order was excellent.
The shipping speed and the purchasing process were great.
The material and quality of my order were excellent and first-class.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely the worst experience I ever…

Absolutely the worst experience I ever had!!!
On the website they claimed free return, guess what?
Paid €37,xx for each bra, bought 2 that were too big… the refund? 30,xx each.
Then okay, no vat refund! I couldn’t request the return label and went to chat, an extremely rude agent to whom I asked why they weren’t able to generate a label, and the answer was: I cannot help you!
The label was created, printed, went to DHL, guess what? YOU NEED TO CREATE THE RETURN YOURSELF, and pay for it, which costs around 26€ from the Netherlands.
Came to this store because of a recommendation on Instagram, what a loss of money, time and energy! Would never recommend buying it again, and this was by far my worst experience ordering something online!

16 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning KM.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

We are very sorry to hear about your experience and the frustration caused throughout the return process. We understand how disappointing it must have been to receive a refund amount that was different from your original payment, as well as the difficulties you experienced when trying to arrange your return.

We are also sorry to hear that you felt unsupported during your interaction with our care team team. We aim to provide a helpful and efficient service to all customers and we regret that your experience did not reflect the level of support we strive to offer.

We appreciate your feedback regarding the return process, including the information provided around return labels and costs. Your comments are important to us and will be shared with the relevant teams as we continue to review and improve our customer journey.

Thank you again for bringing these concerns to our attention. We are sorry that your experience did not meet your expectations and appreciate the time you have taken to provide your feedback.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 5 out of 5 stars

Easy site to use

Easy site to use, great when there are offers on as it means I can afford to buy some decent lingerie

9 June 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful products that last

Fast delivery and beautiful designs. I've bought several bras from Boux Avenue over the years and I'm never disappointed. The quality is consistently good, they're comfortable and supportive, and they last for years.

8 June 2026
Unprompted review
Rated 1 out of 5 stars

Quite happy to accept orders from…

Quite happy to accept orders from invalid email addresses. Scammers, fill yer boots!
...and I got them to send a code to me - nice.
FYI - I did inform them when I received an email about an order, no probs, it was delivered. I got an email on that too.

9 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Shane.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

We are sorry to hear about your concerns regarding the email address issue and the experience you have described. We appreciate how concerning this must have been, particularly in relation to receiving order communications and verification codes.

To help us investigate this matter fully and ensure we can provide you with the appropriate support, we kindly ask that you respond to the information request form we have sent to you via Trustpilot today. This will allow us to review the details of your case thoroughly, including the order activity and the email address in question.

We take these matters very seriously, so any information you can provide would be greatly appreciated as it will help us review further and support other customers going forward.

Thank you again for bringing this to our attention. We appreciate your cooperation and patience and we will do our best to assist you further once we hear back from you.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 2 out of 5 stars

I needed an E cup size but it wasn’t…

I needed an E cup size but it wasn’t available, so I sized down to DD. Now I’m getting quad boob and the shape looks weird on top of my clothes. Please consider making 28E high plunge push- up bras, I’m badly in need of them. But the quality is really good 👍🏻

8 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Faiza.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am reall sorry to hear that the alternative size did not provide the fit and shape you were looking for and we understand how disappointing it must be when a product does not sit correctly under clothing.

We really appreciate your comments regarding sizing and the fit experience, and we will ensure this is shared with the relevant team for review.

We are however, pleased to hear that you are happy with the quality of the product and we truly value you taking the time to highlight both your concerns and positive feedback.

Your suggestion regarding the availability of additional sizes, including 28E in a high plunge push-up style, is also very helpful and has been noted for consideration in future product development.

Thank you again for your feedback. If you require any further assistance from our team, please do not hesitate to contact us for further support.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 5 out of 5 stars

Turned a bad experience in different shop into a lovely experience in Boux

Visited Lounge this morning in St David's Center in Cardiff who's service was awful so I walked out and visited Boux a few doors done. As soon as I walked in a member of staff called Rebecca asked if I was OK and if I need help. I explained what I needed which was basically skin tones TShirt bra. She took me over to the section and explained the different styles you had. I wasn't convinced you would have my size but you did and I was surprised you went up so high in store.

A lovely experience from start to finish and Rebecca made me feel so much better about myself after a horrible experience in Lounge 2 mins earlier.

Thank you and Well Done to Rebecca.

13 June 2026
Unprompted review
Rated 2 out of 5 stars

Cups size at least 2x too small!

Bought a bra 32ff my true size i always buy and the bra was at least two cup sizes too small unfortunately!

10 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hi there Lucy,

Thank you for your review and I am sorry to hear this.

Please be assured if you do wish to return the bra, we would be more than happy to arrange this.

Just contact our Customer Care Team directly and we will get a returns label sent to you.

Kind regards,

Jack - Boux Avenue Customer Relations

Rated 3 out of 5 stars

I ordered my size bra that I ALWAYS…

I ordered my size bra that I ALWAYS wear and there was no way the strapless bra I ordered from here was going to fit me. I haven't re-ordered as I think I'd have to up size by at least 2 sizes. I measure 36" around my band, that was what I ordered, but this was sooooo small.
The returns process was smooth.

11 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Jayne,

Thank you for your review and I am sorry to hear this.

I do hope your next purchase is a lot better, however if you do need anything further, please let us know.

Kind regards,

Jack - Robert Dyas Customer Relations

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