Suspicious - be careful
I tried to order a fragrance. I received two notification emails, one with a different order number for outdoor lights (?!) and another about waybill preparation, which indicates the item is likely to be sent from abroad (customs implications). Neither email address matched the company website name. Fortunately the payment was rejected so I haven't lost any money. Nothing seems to add up with this company and I suspect it doesn't have an operation in Britain. It's a shame because I really wanted what I had ordered. If you try to buy anything from this site ensure that you use a credit card and be prepared for issues.
UPDATE: despite the failed transaction message they had successfully processed the payment and my credit card company notified me as a potential fraud alert. I got the sum reversed. After this experience it's difficult to not view them as a scam company. I won't be going anywhere near their website again.